Shopee Ads Boost ROAS for Ecommerce Sellers

Shopee Ads Boost ROAS for Ecommerce Sellers

This article provides an in-depth analysis of Shopee's all-site advertising ROAS, ad model selection, and optimization strategies. It aims to help sellers improve ad performance, double ROAS, and achieve explosive order growth through scientific targeting and continuous optimization. The article emphasizes the importance of data analysis and offers practical suggestions to help sellers achieve greater success on the Shopee platform. It focuses on actionable insights to maximize advertising ROI and drive sales volume.

02/03/2026 Logistics Industry Insights
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Lazada Program Boosts Toy Sellers in Southeast Asia

Lazada Program Boosts Toy Sellers in Southeast Asia

The Southeast Asian remote control toy market holds immense potential. Lazada has launched the "Leading the Way" merchant support program to help Chinese toy sellers capitalize on this opportunity and achieve rapid growth in the region. The program offers customized operational guidance, data-driven product selection recommendations, and access to key resources. This initiative aims to empower Chinese businesses to tap into the lucrative Southeast Asian market and achieve significant success within Lazada's platform.

02/03/2026 Logistics Industry Insights
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CPC Advertising Boosts Efficiency for Businesses

CPC Advertising Boosts Efficiency for Businesses

CPC (Cost-Per-Click) advertising is an efficient digital marketing model where advertisers pay only for actual clicks, enabling precise budget control and optimized ad delivery. By leveraging keyword selection, compelling ad copy, and data analytics, businesses can maximize their return on investment (ROI) and achieve their marketing objectives through CPC campaigns. This method allows for focused spending and improved performance compared to other advertising approaches, making it a valuable tool for targeted marketing initiatives.

02/03/2026 Logistics Encyclopedia
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Guide to Avoiding Amazon US Seller Registration Errors

Guide to Avoiding Amazon US Seller Registration Errors

This article addresses common information filling errors encountered during Amazon US registration, such as name spelling, address details, and bank account information. It provides detailed troubleshooting solutions and precautions to help sellers efficiently complete registration, avoid unnecessary issues, and successfully start their Amazon operations. The guide aims to streamline the registration process by highlighting potential pitfalls and offering practical advice for accurate data entry, ensuring a smoother onboarding experience for new Amazon sellers.

02/03/2026 Customs Knowledge
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Chinas Shifting Role in Global Supply Chain Restructuring

Chinas Shifting Role in Global Supply Chain Restructuring

Experts at the SMC3 conference highlighted the ongoing restructuring of global supply chains, with accelerating trends of nearshoring and reshoring. Companies need to diversify their sourcing strategies, balancing quality and cost considerations. Utilizing data analytics and technology enablement is crucial for optimizing supply chain management and effectively addressing the challenges arising from China's evolving role in the global economy. This restructuring demands a proactive approach to building resilient and adaptable supply chains.

02/04/2026 Logistics Industry Insights
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US Imports Rise Despite Tariffs Supply Chain Risks Persist

US Imports Rise Despite Tariffs Supply Chain Risks Persist

S&P Global data reveals a surprisingly strong 11.6% growth in US imports for 2024. This surge is largely attributed to companies stockpiling inventory in anticipation of potential tariffs. However, the introduction of new tariff policies may lead to a decline in import volumes in 2025. Businesses are advised to diversify their sourcing strategies, optimize inventory management, and closely monitor evolving policy changes to mitigate potential disruptions and navigate the changing trade landscape.

02/04/2026 Logistics Industry Insights
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US Import Boom Meets Rising Tariffs in 2024

US Import Boom Meets Rising Tariffs in 2024

S&P Global data indicates strong US imports in 2024, but potential tariff risks are emerging. Experts predict a possible decline in imports in 2025. Businesses should prepare by stockpiling inventory, diversifying sourcing, and optimizing their supply chains. It is crucial to closely monitor policy changes and adapt flexibly to navigate these challenges. Proactive planning is key to mitigating the impact of potential tariffs on import operations and maintaining supply chain resilience.

02/03/2026 Logistics Industry Insights
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OAG Releases Guide for Holiday Travel Surge

OAG Releases Guide for Holiday Travel Surge

OAG releases its Christmas and New Year travel guide, revealing popular destinations and peak travel days to help you avoid congestion and plan the perfect holiday. Whether you're seeking a beach getaway or an adventure in an ancient city, OAG provides valuable travel insights to enhance your holiday travel experience. This guide offers data-driven recommendations to optimize your journey during the busy holiday season, ensuring a smoother and more enjoyable trip.

02/04/2026 Logistics Industry Insights
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CH Robinson Adopts AI to Transform Lastmile Logistics

CH Robinson Adopts AI to Transform Lastmile Logistics

C.H. Robinson leverages an AI Agent to address the challenge of 'missed pickups' in less-than-truckload (LTL) shipping, significantly boosting efficiency and reducing unnecessary transportation. The AI Agent, through automated monitoring, intelligent communication, and rapid decision-making, saves substantial manual effort daily. AI technology is reshaping the entire transportation industry, driving logistics towards a more intelligent and efficient future. However, it also presents challenges such as data security, algorithmic bias, and potential employment impacts.

02/04/2026 Logistics Industry Insights
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Fed Governor Lisa Cook Under Scrutiny for Mortgage Error

Fed Governor Lisa Cook Under Scrutiny for Mortgage Error

Federal Reserve Governor Lisa Cook faces scrutiny and a Supreme Court trial over an "inadvertent notation" in mortgage documents. Her lawyer argues there was no intent to defraud, but the incident has raised concerns about the ethical standards of Fed officials. From a data analyst's perspective, the case hinges on trust, transparency, and risk assessment. The outcome will have significant implications for Cook and the Federal Reserve, potentially impacting public confidence and regulatory oversight.

02/04/2026 International Settlement
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