Chinese Brands Gain Global Visibility at Qatar World Cup

Chinese Brands Gain Global Visibility at Qatar World Cup

Chinese brands' sponsorship of the Qatar World Cup reached a new high, with industries such as food and beverage, and consumer electronics leveraging the event for marketing. Internet platforms also joined the competition for traffic. Brands need to focus on creativity, overseas expansion capabilities, and enhance their global discourse power to achieve long-term development. The World Cup provides a valuable platform for Chinese brands to gain international exposure and understand evolving consumer preferences.

01/04/2026 Logistics Industry Insights
Read More
Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Advertising has rolled out significant updates, including "Campaigns with Preset Settings" and "Expanded Product Targeting," designed to help new product sellers quickly launch ads and precisely target relevant traffic. Additionally, Sponsored Brands now features "Ad groups" to improve ad management efficiency. These updates aim to empower sellers to advertise more intelligently and efficiently, boosting conversion rates and brand influence. The new features simplify campaign setup and optimize targeting, allowing sellers to maximize their ROI on Amazon's advertising platform.

12/31/2025 Logistics Industry Insights
Read More
Ebay Sellers Urged to Optimize Stores for Better Visibility

Ebay Sellers Urged to Optimize Stores for Better Visibility

This article details the steps for customizing your eBay store's style, including setting the store name, banner image, logo, and description, as well as selecting recommended listings and sorting methods. It also shares practical tips for eBay store operation, emphasizing the importance of store introduction, product selection, listing optimization, reasonable pricing, and customer experience. The aim is to help sellers create a more attractive store and enhance competitiveness. The guide provides actionable insights to optimize your eBay presence.

12/29/2025 Logistics Encyclopedia
Read More
Amazon Sellers Adopt New Strategies to Boost Sales Visibility

Amazon Sellers Adopt New Strategies to Boost Sales Visibility

This article provides four key Amazon Advertising strategies: define clear goals, precise targeting, reasonable budget allocation, and continuous optimization. These strategies help brands increase sales, improve profitability, and solidify market share. It emphasizes personalized strategies and continuous optimization, encouraging businesses to embrace change and win in the future. By focusing on these core principles, businesses can leverage Amazon Advertising to achieve significant growth and success in the competitive e-commerce landscape.

12/29/2025 Logistics Industry Insights
Read More
Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands is an advanced marketing tool exclusively for brand-registered sellers. It highlights brands in search results through banners, videos, and more, driving traffic to brand stores or custom landing pages to increase brand awareness and sales. This article details the types, operation, and setup steps of Sponsored Brands ads. It emphasizes the high return on ad spend and recommends brand-registered sellers actively utilize this tool to boost visibility and drive conversions on the Amazon platform.

01/05/2026 Logistics Encyclopedia
Read More
Amazon Sellers Boost Visibility with Seed Listing and Review Merging

Amazon Sellers Boost Visibility with Seed Listing and Review Merging

This article delves into Amazon seed link strategies and review merging techniques. It provides two practical seed link approaches and detailed instructions on review merging in various scenarios. It also highlights key considerations during the merging process. This guide aims to empower sellers in creating best-selling products on Amazon by effectively utilizing these methods to boost product visibility and credibility through optimized reviews and initial sales momentum.

12/29/2025 Logistics Encyclopedia
Read More
FMCG Firms Adopt Datadriven Tactics for Omnichannel Growth

FMCG Firms Adopt Datadriven Tactics for Omnichannel Growth

In the post-pandemic era, consumers' relentless pursuit of convenience is driving FMCG companies to accelerate omnichannel transformation. This article analyzes the challenges faced by omnichannel strategies, including cost, inventory visibility, and operational silos. It proposes strategies such as strengthening collaboration, optimizing inventory, improving visibility, building agile logistics, and leveraging data-driven analytics to build a responsive omnichannel supply chain. Ultimately, the goal is to reduce costs, improve efficiency, and enhance competitiveness.

09/26/2025 Logistics Industry Insights
Read More
ASOS Adopts Celonis to Optimize Fashion Supply Chain

ASOS Adopts Celonis to Optimize Fashion Supply Chain

ASOS integrated the Celonis process intelligence platform to build a connected, end-to-end supply chain. This aims to improve order fulfillment efficiency and customer experience through real-time visibility, process optimization, and data-driven decision-making. This reflects the ongoing digital transformation in the retail industry, where supply chain visibility is becoming a key competitive advantage. The article also explores supply chain optimization strategies for SMEs and the application of artificial intelligence in supply chain management.

01/07/2026 Logistics
Read More
Realtime Logistics Monitoring How To Utilize Earth Observation Data To Optimize Supply Chain Management

Realtime Logistics Monitoring How To Utilize Earth Observation Data To Optimize Supply Chain Management

This article explores the application of Earth observation data in real-time logistics monitoring, enhancing the ability to track logistics assets and improve supply chain visibility through the integration of satellite data and intelligent devices. Although current use cases are limited, the potential for optimizing inventory, routes, and overall operational efficiency is gradually becoming evident with technological advancements.

07/24/2025 Logistics Industry Insights
Read More
Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

This article delves into the data core of Amazon operations, emphasizing the importance of data-driven strategies. It details how to optimize operational strategies by analyzing impressions, conversion rates, advertising data, and fundamental data. Furthermore, it introduces methods for monitoring product traffic sources and competitor page ranking changes. The article also explains how to implement granular management to help sellers succeed in the Amazon marketplace. By leveraging data insights and precise execution, sellers can achieve significant improvements in visibility, sales, and overall performance.

12/30/2025 Logistics Industry Insights
Read More