Douyins Super Product Card Boosts Ecommerce Sales

Douyins Super Product Card Boosts Ecommerce Sales

TikTok Shop is launching the Super Product Card, a paid traffic channel following Qianchuan Search. It utilizes both seeding and product preheating modes to achieve precise 'product-finds-people' targeting, accelerating new product breakthroughs and sustained best-seller performance. Merchants can analyze traffic destinations through the E-commerce Compass to identify suitable products for preheating and capitalize on this new traffic opportunity. This feature allows for targeted promotion and helps drive sales by connecting products with interested users within the TikTok ecosystem.

01/04/2026 Logistics Industry Insights
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Social Media Drives Zerocost Growth for DTC Brands

Social Media Drives Zerocost Growth for DTC Brands

A cross-border e-commerce company achieved a surge in orders on its independent site at zero cost through social media content marketing. This case reveals a new path for DTC brands to leverage social media for low-cost traffic acquisition and brand building, emphasizing key elements such as high-quality content creation, social media promotion, and user experience optimization. It demonstrates how strategic social media engagement can drive significant results for independent e-commerce businesses without relying on paid advertising.

01/04/2026 Logistics Industry Insights
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Chinas New Company Law Eases Capital Reduction for Firms

Chinas New Company Law Eases Capital Reduction for Firms

The new Company Law imposes stricter requirements on paid-in registered capital, making capital reduction a common strategy for businesses. This article, using Shenzhen as an example, provides a detailed interpretation of the necessity, process, required documents, and specific online announcement procedures for capital reduction. It aims to help companies mitigate risks and achieve stable development in light of the new regulations. The guide offers practical insights for companies navigating the complexities of capital reduction under the updated legal framework.

01/07/2026 Customs Knowledge
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Four Key Strategies to Boost Amazon Ad Performance

Four Key Strategies to Boost Amazon Ad Performance

This paper delves into four core strategies for Amazon advertising optimization: continuous optimization, keyword strategy, metric monitoring, and competitor analysis. It emphasizes that advertising optimization is an ongoing process that requires precise keyword selection. Close attention should be paid to key metrics such as click-through rate and conversion rate. Furthermore, studying competitors' advertising strategies is crucial for improving advertising effectiveness and achieving performance growth. By implementing these strategies, advertisers can maximize their return on investment and drive sales on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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Affordable Strategies for Global Ecommerce Expansion

Affordable Strategies for Global Ecommerce Expansion

This article delves into the cost structure of independent e-commerce websites for cross-border trade, covering website building, promotion, and labor investment. It compares open-source and SaaS website building models, as well as free and paid traffic acquisition methods. Emphasizing rational planning, data-driven strategies, and refined operations, it argues that even with a limited budget, it's possible to successfully operate an independent website and achieve brand aspirations. The key is to be strategic and focus on efficiency.

01/06/2026 Logistics Encyclopedia
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Ecommerce Brands Turn to Key Opinion Consumers for Affiliate Growth

Ecommerce Brands Turn to Key Opinion Consumers for Affiliate Growth

This article unveils the ultimate weapon for driving traffic to independent websites: KOC affiliate marketing. It outlines five key steps: precisely targeting social media platforms, broadly searching for KOCs, initiating collaborations with product testing, escalating affiliate partnerships with paid collaborations, and amplifying ROI through data analysis. This approach helps independent website sellers achieve higher conversions at a lower cost, addressing the challenge of expensive yet ineffective influencer marketing. It offers a cost-effective alternative leveraging the authenticity and relatability of Key Opinion Consumers.

12/31/2025 Logistics Industry Insights
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Fuzhou Firm Hires Tiktok Experts to Expand Overseas

Fuzhou Firm Hires Tiktok Experts to Expand Overseas

A Fuzhou-based company is hiring a TikTok Advertising Business Development specialist to expand its overseas customer base, develop marketing plans, explore partnership channels, and optimize advertising performance. The company offers excellent benefits, including comprehensive insurance, meal allowances, afternoon tea, annual leave, and paid travel. The ideal candidate should possess business development experience, familiarity with overseas advertising platforms, and a strong service-oriented mindset. The role focuses on driving growth and establishing a strong presence on TikTok for international markets.

01/15/2026 Logistics Industry Insights
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US Rail Strike Threatens Supply Chain Disruptions

US Rail Strike Threatens Supply Chain Disruptions

The largest U.S. rail union rejected a labor agreement, raising the imminent threat of a strike that could paralyze national freight transport. Sticking points between labor and management include paid sick leave. Congress may intervene. A strike would severely disrupt supply chains and cause significant economic losses. All parties need to work together to find a solution and avoid a lose-lose situation. The potential economic impact is substantial, highlighting the urgency of reaching a resolution before a national rail shutdown occurs.

01/16/2026 Logistics Industry Insights
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US Imports Hit Record High As Economy Gains Steam

US Imports Hit Record High As Economy Gains Steam

S&P Global Market Intelligence reports that US container imports rose 11% year-over-year in May, reaching 2.7 million TEUs, marking the ninth consecutive month of growth. The cumulative increase for the first five months is 13%, totaling 12.77 million TEUs. Imports of both consumer and industrial goods have seen significant growth. Experts suggest that while the import data is strong, the growth rate may slow down. Attention should be paid to inventory levels and the global economic situation.

01/15/2026 Logistics
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US Port Congestion Exposes Infrastructure Gaps Future Challenges

US Port Congestion Exposes Infrastructure Gaps Future Challenges

US ports are facing congestion and infrastructure challenges. Strengthening infrastructure construction is crucial to address the impact of the pandemic. Attention should be paid to digital transformation and talent development to improve efficiency and resilience. Investment in port infrastructure is needed to alleviate bottlenecks and ensure smooth supply chain operations. Modernization and technological upgrades are also vital for long-term competitiveness and to handle increasing cargo volumes. Addressing these issues will be essential for maintaining a stable and efficient supply chain.

01/19/2026 Logistics Industry Insights
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