Cargosmart Boosts Ocean Freight Visibility for Supply Chains

Cargosmart Boosts Ocean Freight Visibility for Supply Chains

Ocean shipping on-time performance directly impacts shippers' supply chains. Tools like CargoSmart assist shippers in understanding carrier performance, optimizing transportation plans, and reducing inventory costs through multi-dimensional data analysis, quarterly reports, and interactive dashboards. These tools provide insights into on-time performance. In the future, ocean shipping on-time performance will become more transparent and intelligent, delivering greater value to shippers. This improved visibility and data-driven decision-making will enable more efficient and resilient supply chains.

01/22/2026 Logistics
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Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Klaviyo Contacts Now Transferable to Smartpush in Two Steps

Klaviyo Contacts Now Transferable to Smartpush in Two Steps

SmartPush introduces a dedicated migration feature for Klaviyo, enabling seamless and lossless transfer of contacts, properties, segments, and lists in just two steps. This ensures data integrity and uninterrupted marketing campaigns. Beyond its cost-effectiveness and ease of use, SmartPush offers flexible automation capabilities, empowering businesses to unlock the value of their data and achieve growth. The simplified migration process and robust automation features make SmartPush a powerful tool for businesses looking to optimize their marketing efforts on Klaviyo.

01/07/2026 Logistics Industry Insights
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Petsafe Introduces Smart Tech to Transform Pet Care Industry

Petsafe Introduces Smart Tech to Transform Pet Care Industry

PetSafe innovates smart pet supplies, enhancing brand image through integrated online and offline marketing. Product innovation, brand value, and precise communication are key to their success. They leverage smart hardware to improve pet well-being and owner convenience. Their marketing strategies focus on building a strong brand presence and connecting with pet owners through various channels. The combination of innovative products and effective marketing has allowed PetSafe to establish itself as a leader in the pet supplies industry.

01/23/2026 Logistics Industry Insights
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Global Brands Gain Visibility Through International Media Strategies

Global Brands Gain Visibility Through International Media Strategies

This article delves into the significance of leveraging overseas media for brand globalization. It highlights ten influential international media platforms, including The Wall Street Journal and Fortune, analyzing their characteristics, target audiences, and strategic value. Furthermore, it provides practical recommendations for brands venturing abroad, covering media platform selection, promotion strategy development, and effective utilization of overseas media resources. This guide aims to empower businesses to achieve success in the global market by strategically engaging with international media outlets.

01/23/2026 Logistics Industry Insights
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Chinas 9610 Export Model Simplifies Crossborder Ecommerce

Chinas 9610 Export Model Simplifies Crossborder Ecommerce

This article provides an in-depth analysis of the 9610 export customs declaration model for cross-border e-commerce. Covering the definition, value proposition, operational procedures, tax rebate practices, and foreign exchange collection techniques, it offers comprehensive guidance to help cross-border e-commerce enterprises achieve efficient customs clearance, compliant operations, and profit growth. It aims to empower businesses to navigate the complexities of 9610 export and maximize their financial benefits within the cross-border e-commerce landscape.

01/23/2026 Customs Knowledge
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Tiktok Shop and Temu Compete in Global Downmarket Expansion

Tiktok Shop and Temu Compete in Global Downmarket Expansion

TikTok Shop and TEMU, representing China's e-commerce expansion overseas, are rapidly growing in the global market with different models. TikTok Shop focuses on content-driven commerce and standardized category management, while TEMU emphasizes extreme cost-effectiveness and platform operation. Both face the challenge of balancing the interests of platforms, sellers, and consumers, as well as ensuring sustainable development and improving user experience. Brands going global need to focus on product quality and long-term value.

01/23/2026 Logistics Industry Insights
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Google Ads Optimization Boosts Crossborder Ecommerce ROI

Google Ads Optimization Boosts Crossborder Ecommerce ROI

This article explores how cross-border e-commerce businesses can maximize advertising value on Google Ads through refined budget and bidding adjustments. It emphasizes the importance of conversion data and proposes differentiated strategies for budget and bid adjustments. The aim is to help advertisers optimize ad performance and improve return on investment. The paper highlights the need to analyze performance metrics to make informed decisions on budget allocation and bidding strategies, ultimately driving more efficient and profitable advertising campaigns.

01/23/2026 International Settlement
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The Future of Smart Warehousing Technology-driven Transformation

The Future of Smart Warehousing Technology-driven Transformation

Smart warehousing utilizes automation, artificial intelligence, and other technologies to optimize logistics processes, enhancing inventory management and decision-making efficiency. Although the market value exceeded $23 billion in 2023 and is expected to reach $41 billion by 2027, the widespread adoption of this technology still requires significant effort. Decentralized warehousing networks accelerate delivery but face high capital investment challenges. Industry innovation is mainly led by large enterprises, while academic research focuses on operational issues, highlighting the significant potential of smart warehousing.

07/22/2025 Logistics
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Freight Shippers Rarely Receive Full Cargo Compensation Study Finds

Freight Shippers Rarely Receive Full Cargo Compensation Study Finds

Full compensation for damaged or lost goods during freight transport is not always legally justified. The law clearly defines the responsibilities, rights, and obligations of shippers, freight forwarders, and carriers. Carrier liability is typically capped, based on weight rather than the value of the goods. All parties should reasonably share risks within the legal framework to maintain the healthy development of the industry and achieve a win-win situation. This approach ensures fairness and promotes sustainable practices in freight transportation.

08/21/2025 Logistics Encyclopedia
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