Youtube Increases Ad Revenue Share for Shorts Creators to 45

Youtube Increases Ad Revenue Share for Shorts Creators to 45

In response to competition from TikTok, YouTube announced that Shorts creators will receive 45% of ad revenue. This aims to attract more high-quality creators, enhance platform competitiveness, and address slowing ad revenue growth. The success of this new revenue-sharing model remains to be seen and requires market validation. Whether it can effectively compete with TikTok and other platforms will depend on creator adoption and viewer engagement.

12/30/2025 Logistics Industry Insights
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Aviation Industry Adapts Transforms Postpandemic ATPCO

Aviation Industry Adapts Transforms Postpandemic ATPCO

OAG On Air interviewed Jonathan Savitch, Chief Commercial Officer of ATPCO, to discuss the aviation industry's response and transformation during the pandemic. As a core provider of aviation data, ATPCO helps airlines adjust strategies, optimize networks, and support industry innovation through standardized data and efficient information exchange. The interview highlights the resilience and collaborative spirit within the aviation sector as it navigates unprecedented challenges and adapts to the evolving travel landscape.

01/07/2026 Logistics Industry Insights
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Businesses Adapt to Rising Tariffs Amid Trade Tensions

Businesses Adapt to Rising Tariffs Amid Trade Tensions

This paper delves into the current complex and volatile international trade landscape, focusing on the impact of the Trump administration's tariff policies on businesses. It highlights the challenges posed by tariff policy uncertainty. Furthermore, it provides practical strategies and recommendations for companies to navigate the 'tariff storm,' including developing internal response manuals, diversifying sourcing channels, and optimizing supply chains. The aim is to help businesses survive and thrive in adverse conditions.

01/07/2026 Logistics Industry Insights
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Target Invests 7B in Supply Chain to Fuel Growth

Target Invests 7B in Supply Chain to Fuel Growth

Target is investing in store upgrades and sortation centers to optimize delivery and integrate the Shipt platform. These initiatives aim to improve supply chain efficiency and reduce costs in response to market changes. The focus is on enhancing the customer experience through faster and more reliable fulfillment options. This strategic approach allows Target to better compete in the evolving retail landscape by streamlining operations and improving its overall supply chain capabilities.

01/15/2026 Logistics Industry Insights
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Mattels Supply Chain Chief Shares Transformation Principles

Mattels Supply Chain Chief Shares Transformation Principles

Roberto Isaias, Head of Supply Chain at Mattel, shares five key principles for navigating complex supply chain transformations: embrace uncertainty and build agile response mechanisms; focus on customers and create customized experiences; invest in talent development to build high-performing teams; embrace sustainability and build a green supply chain; and strengthen collaborative partnerships to build a synergistic ecosystem. These principles aim to help companies build more resilient and competitive supply chains.

01/15/2026 Logistics Industry Insights
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USPS Plans Temporary Holiday Season Price Increases for 2025

USPS Plans Temporary Holiday Season Price Increases for 2025

USPS plans to temporarily increase prices on some packages during the 2025 holiday season. This price adjustment is in response to rising costs and increased competition within the logistics industry. The goal is to cover these additional expenses while maintaining a competitive market position. The temporary price hike will help USPS manage the higher operational demands during the peak holiday shipping period and ensure reliable service for its customers.

12/31/2025 Logistics
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Guide to Navigating Air Freight Customs Inspections

Guide to Navigating Air Freight Customs Inspections

Customs detention of international air freight is a common issue. This article analyzes the core processing steps after cargo detention, emphasizing the importance of rapid response and targeted solutions. It also details the differences in customs inspection processes in various countries, including the United States, the European Union, Southeast Asia, and South America, providing practical strategies and suggestions for businesses. This helps companies clear customs efficiently and reduce operating costs.

01/15/2026 Customs Knowledge
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Logistics Firms Adapt to Cargo Disruptions with Rerouting Strategies

Logistics Firms Adapt to Cargo Disruptions with Rerouting Strategies

This paper addresses common unexpected situations in freight forwarding, such as changes in the port of discharge, cargo misloading, and demurrage. It provides practical response strategies, emphasizing the importance of timely communication, responsibility assignment, flexible handling, and protecting rights. The aim is to help freight forwarding companies minimize losses and improve operational efficiency when facing these challenges. By implementing these strategies, freight forwarders can better navigate unforeseen circumstances and maintain smooth operations.

08/23/2025 Logistics Encyclopedia
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St James Seaplane Base Releases Key Aviation Data

St James Seaplane Base Releases Key Aviation Data

This document compiles key data for the Fort St. James/Stuart River Seaplane Base in British Columbia, Canada, including its ICAO code, geographic coordinates, and time zone information. This data is crucial for flight planning, route optimization, and emergency response, providing insights into the base's operational context and aiding in understanding its location and accessibility. It is a valuable resource for pilots and aviation professionals needing accurate information about this specific seaplane base.

09/02/2025 Airport Codes
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Global Trade Risks Avoiding Delivery Without Bill of Lading

Global Trade Risks Avoiding Delivery Without Bill of Lading

This paper delves into the risks associated with the delivery of goods without a bill of lading in international trade and provides comprehensive prevention and response strategies. It emphasizes that foreign trade companies should adhere to the principle of payment collection, carefully select freight forwarders, and promptly obtain original bills of lading. In the event of delivery without a bill of lading, proactive legal measures should be taken to minimize losses and protect their rights.

09/26/2025 Logistics Encyclopedia
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