Alibabacom Expands Buyer Reach with Offplatform Traffic Strategy

Alibabacom Expands Buyer Reach with Offplatform Traffic Strategy

Alibaba.com utilizes off-platform traffic generation through social media, search engines, apps, and email marketing to overcome traffic bottlenecks. However, the accuracy of this traffic is often lower, and new buyers may lack familiarity with the platform, requiring merchants to provide prompt support. This paper analyzes the advantages and disadvantages of off-platform traffic acquisition and proposes strategies for merchants to convert this traffic into actual orders, ultimately boosting sales and improving customer engagement on Alibaba.com.

12/30/2025 Logistics Industry Insights
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Blume Global ICTSI Launch Maritime Payment Platform

Blume Global ICTSI Launch Maritime Payment Platform

Blume Global's Appointment Scheduling platform offers a new solution for maritime terminal operators to manage appointments and online payments. ICTSI is the first to implement this technology, significantly enhancing container turnover efficiency and operational transparency, thus advancing the global digitization process of terminals.

08/06/2025 Logistics
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Logistics Sector Faces Challenges Amidst Growth Opportunities

Logistics Sector Faces Challenges Amidst Growth Opportunities

The 36th Logistics Status Report reveals the economic and geopolitical challenges facing the global logistics industry, providing guidance for businesses on how to respond. It emphasizes the importance of technological innovation and flexible strategies. Companies need to optimize transportation and cost control to enhance their competitiveness and seize opportunities in an uncertain market.

08/07/2025 Logistics Industry Insights
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Taranto Port Aims to Become Key Mediterranean Hub

Taranto Port Aims to Become Key Mediterranean Hub

As an important strategic hub in the Mediterranean, Taranto Port is collaborating with the Port Network Authority to promote digitalization, innovation, and sustainable development, aiming to enhance operational efficiency and boost the local economy. This initiative hopes to position Taranto Port as a more critical player in global shipping.

08/05/2025 Port Encyclopedia
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Logistics Revolution in Industrial Internet Breaking Through and Opportunities

Logistics Revolution in Industrial Internet Breaking Through and Opportunities

The Industrial Internet is driving transformation in the logistics industry. Through strategies such as digitization and online integration, data connectivity, system collaboration, and empowering the smallest units, logistics companies are gradually transitioning from traditional models to intelligent services. The participation of capital in the future will play a significant role in supporting the industry's development.

07/24/2025 Logistics
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Colombia Customs Businesses Collaborate to Streamline Trade

Colombia Customs Businesses Collaborate to Streamline Trade

With the support of SECO-WCO GTFP, Colombian Customs hosted a trade facilitation forum. The forum focused on the WTO Trade Facilitation Agreement, shared experiences from Abu Dhabi's customs reform, and explored the impact of disruptive technologies on the future of customs. The goal was to support DIAN's customs transformation, creating an efficient, transparent, and modern customs system. Ultimately, this initiative aims to promote trade development in Colombia by streamlining processes and embracing innovation within the customs framework.

01/05/2026 Customs Knowledge
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Navis Octopi TOS Helps Small Ports Digitize Operations

Navis Octopi TOS Helps Small Ports Digitize Operations

Navis acquired Octopi to provide cloud-based TOS solutions for small container and mixed cargo terminals. Octopi boasts cloud deployment, lightweight design, comprehensive functionality, real-time communication, and scalability, enabling smaller terminals to achieve efficient and intelligent operations management and enhance their competitiveness. This acquisition signifies Navis's further expansion of its product line, focusing on the small terminal market and contributing to the development of smart ports.

01/29/2026 Logistics
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