digital regulation News

Datadriven Strategy Stabilizes Ad Performance in Digital Marketing

Fluctuations in native advertising performance are a common challenge for optimizers. This paper analyzes the causes of traffic fluctuations from both quantitative and qualitative perspectives, offering optimization strategies for channels, budgets, and creatives. It proposes a data-driven traffic control process, emphasizing the evaluation of periodic costs and overall effectiveness. The aim is to enhance the stability of native advertising campaigns and improve predictability in performance, allowing for more effective resource allocation and campaign management.

12/29/2025 Logistics Industry Insights

Google Digital Marketing Key to Global Ecommerce Growth

In the face of intensifying global e-commerce competition, Chinese cross-border sellers should prioritize Google digital operations. By leveraging SEO, Google Ads, data analytics, and content marketing, they can enhance overseas exposure, achieve precise customer acquisition, and ultimately improve conversion rates and brand influence. Systematic operation is key to success. This includes optimizing website content for relevant keywords, running targeted advertising campaigns, analyzing data to understand customer behavior, and creating engaging content that resonates with the target audience.

01/15/2026 Logistics Industry Insights

Beijing Summit Explores Ais Impact on Digital Marketing

The Fmarketing Digital Marketing Summit & Awards Ceremony will be held in Beijing on December 23rd, focusing on the theme of "AI*Intelligence Transformation: Reshaping Marketing". The summit will bring together industry leaders to share AI applications in areas such as ad delivery and content creation, and explore intelligent marketing solutions. It aims to help companies seize opportunities in the AI era and navigate the evolving marketing landscape with data-driven insights and innovative strategies.

12/11/2025 Logistics Industry Insights

Philippine Airlines Expands Cargo Network Boosts Digital Growth

This article analyzes Philippine Airlines' route network, cargo strategy, and digital transformation from a data analyst's perspective. It details certifications, global presence, cargo capacity, agency partnerships, pricing system, timeliness, digital services, and customer service. The article also explores future strategies like fleet upgrades and sustainable development, revealing the key factors contributing to its competitiveness in the Southeast Asian aviation market. It provides a comprehensive overview of Philippine Airlines' current operations and future outlook within the air cargo sector, highlighting its efforts in modernization and adapting to evolving market demands.

01/07/2026 Airlines

Digital Trucking Eases Capacity Strain Improves Logistics Efficiency

Facing logistics challenges like capacity crunch and rising costs, digital trucking emerges as a smart choice for shippers. Through digital platforms, shippers can optimize transportation processes, reduce expenses, and improve efficiency. Becoming a more attractive 'shipper of choice' enables them to stand out in a competitive market. Digitalization allows for better capacity utilization, real-time tracking, and data-driven decision-making, ultimately leading to a more resilient and cost-effective supply chain.

01/15/2026 Logistics Industry Insights

Accenture Highlights Digital Innovation for Supply Chain Resilience

Accenture highlights supply chain resilience as crucial for businesses navigating operational challenges. Digital transformation, risk management, and talent development are the three pillars supporting a resilient supply chain. Companies should actively embrace cloud technologies, conduct supply chain stress tests, and focus on upskilling employees to build a more resilient and efficient supply chain system. These efforts will enable organizations to better withstand disruptions and maintain operational continuity in an increasingly volatile global landscape.