Amazon Sellers Optimize ACOS to Cut Ad Costs in 2024

Amazon Sellers Optimize ACOS to Cut Ad Costs in 2024

This article provides an in-depth analysis of Amazon ACOS (Advertising Cost of Sales), including its calculation formula, influencing factors, and optimization strategies. It aims to help sellers accurately measure advertising performance and improve profitability. The article details both classic and advanced ACOS calculation methods, analyzes key influencing factors such as product price, keyword selection, and Listing optimization. It also offers practical strategies and techniques to help you master Amazon advertising and achieve sales growth.

01/06/2026 Logistics Encyclopedia
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Key Strategies for Optimizing Heavy Cargo Air Freight

Key Strategies for Optimizing Heavy Cargo Air Freight

Priority for loading heavy cargo in international air freight is determined by pallet position load capacity, aircraft characteristics, and cargo density, not solely by weight. Understanding weight distribution principles helps shippers avoid delays and improve loading rights during peak season. The core standard is cargo density, supplemented by destination concentration and aircraft compatibility. Balancing safety and efficiency requires adhering to principles of even weight distribution, centered gravity, and aircraft suitability. Optimizing cargo information, selecting standard packaging, and signing priority agreements can enhance loading priority.

11/03/2025 Logistics Encyclopedia
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Amazon Revises Seller Fees Updates Return Policies

Amazon Revises Seller Fees Updates Return Policies

Amazon recently announced several favorable policies, including extending commission discounts for apparel and accessories, adjusting the VAT calculation service commission calculation method (based on the listed price), and clarifying that customized products are no longer subject to unconditional returns. These measures aim to reduce seller operating costs, protect the rights and interests of sellers of customized goods, and improve the customer experience. These changes are expected to benefit both sellers and buyers on the Amazon platform.

12/31/2025 Logistics
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Container Sizes and Load Standards Overview

Container Sizes and Load Standards Overview

This article provides a detailed overview of common container specifications, including various types such as 20GP, 40GP, 40HQ, and 45HQ, along with their internal and external dimensions, weight capacities, and volume information. Understanding container sizes and weight standards helps optimize logistics transportation, improve efficiency, and ensure the safe delivery of goods.

07/18/2025 Logistics Encyclopedia
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Guide to Mastering Doortodoor Freight Quotes for Beginners

Guide to Mastering Doortodoor Freight Quotes for Beginners

This article is designed for freight forwarding beginners, providing a detailed analysis of the components and calculation methods of door-to-door pricing, including origin port, sea/air/land freight, destination port, and other charges. By understanding the calculation methods and precautions for each cost, it helps freight forwarders quickly master door-to-door pricing skills and improve their business level. It covers key elements to consider when quoting door-to-door services, ensuring accuracy and competitiveness in the market.

08/22/2025 Logistics Encyclopedia
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Japans Ecommerce Sellers Face New Consumption Tax Rules

Japans Ecommerce Sellers Face New Consumption Tax Rules

This article provides an in-depth analysis of the Japan Consumption Tax (JCT) policy for Amazon sellers. It addresses common questions regarding the definition, registration requirements, and taxable sales calculation of JCT. It also clarifies the relationship between customs clearance reverse calculation and JCT declaration. Furthermore, the article outlines the JCT registration and declaration/payment processes. Emphasizing the long-term value of JCT compliance, this guide aims to help sellers navigate the new regulations with confidence and seize market opportunities in Japan.

01/06/2026 Customs Knowledge
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Air Freight Price Overview From Zhengzhou To Almaty

Air Freight Price Overview From Zhengzhou To Almaty

This article provides pricing information for air freight from Zhengzhou to Almaty, detailing weight categories and associated costs. Options for air freight include direct flights with Turkish Airlines, and it lists the shipping rates and flight schedules for various weight categories. Prices are quoted in RMB, and actual rates may vary due to seasonal fluctuations.

07/22/2025 Logistics
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The Secrets Behind Container Identification

The Secrets Behind Container Identification

Container identification is not merely a simple combination of letters and numbers; it contains crucial transport information such as gross weight, payload, tare weight, and cubic capacity. This information aids transport personnel in accurately managing loading weights and cargo volumes, ensuring efficiency and safety in transportation. Understanding the significance of these identifiers is vital for global trade.

07/15/2025 Logistics Encyclopedia
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In-depth Analysis: The Types and Significance of Container Identification

In-depth Analysis: The Types and Significance of Container Identification

This article provides an in-depth analysis of the types and meanings of container identification, revealing their significance in maritime cargo transport. Key elements covered include the owner code, sequence number, check digit, size and type code, nationality code, and information on maximum gross weight and tare weight. It offers comprehensive guidance to enhance the efficiency of logistics management.

07/18/2025 Logistics Encyclopedia
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