Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

This article delves into how an Amazon seller significantly reduced ACOS and boosted order volume using a data-driven advertising optimization strategy. By setting clear KPIs, conducting meticulous data analysis, implementing personalized optimization strategies, and leveraging automation tools, the seller successfully decreased ACOS by 63% and increased order volume by 242%. This case study provides valuable practical experience and actionable insights for other Amazon sellers looking to improve their advertising performance and achieve similar results through data-informed decision-making.

01/16/2026 Logistics Industry Insights
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Air France Cargo Expands Global Trade with Airbus Fleet at Paris Hub

Air France Cargo Expands Global Trade with Airbus Fleet at Paris Hub

Leveraging its long history and robust freight network, Air France provides efficient and reliable global cross-border logistics services through its hub at Paris Charles de Gaulle Airport. With convenient online tracking and a professional customer service team, Air France ensures the safe and timely delivery of goods, helping businesses gain a competitive edge in the market. They offer comprehensive air freight solutions, connecting businesses worldwide and facilitating seamless international trade.

01/22/2026 Airlines
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Xuanyi Home Partners with Kuaizi Tech to Boost Furnishing Marketing Via AI

Xuanyi Home Partners with Kuaizi Tech to Boost Furnishing Marketing Via AI

Xuanyi Home Decoration and Kuaizi Technology have reached a full-link AIGC cooperation. Leveraging Kuaizi Technology's SaaS tools and AIGC technology, the partnership aims to empower Xuanyi Home Decoration's short video content production and matrix marketing. This collaboration seeks to enhance Xuanyi Home Decoration's brand communication efficiency and market competitiveness, marking a new stage in the application of AIGC technology in the home furnishing industry. The cooperation will focus on mass production of short videos and improved marketing strategies.

01/23/2026 Logistics Industry Insights
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EC Markets Partners with Liverpool FC to Merge Trading and Football Strategies

EC Markets Partners with Liverpool FC to Merge Trading and Football Strategies

EC Markets partnered with Liverpool Football Club to launch "Hold or Trade," a project exploring the decision-making mindset in both football and financial trading. Through content, education, and interactive experiences, the initiative aims to boost brand awareness and empower traders to improve their decision-making skills. While challenges exist regarding target audience engagement, content quality, and regulatory compliance, the project has the potential to revitalize EC Markets and create a unique connection with its audience by leveraging the passion for football and the complexities of financial trading.

01/28/2026 International Settlement
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East and Gulf Coast Ports Agree to Sixyear Labor Pact with Wage Increases

East and Gulf Coast Ports Agree to Sixyear Labor Pact with Wage Increases

The International Longshoremen's Association (ILA) and the United States Maritime Alliance (USMX) have reached a new six-year agreement covering 36 ports on the US East and Gulf Coasts. Key aspects include wage increases and guidelines for the implementation of automation technologies. The agreement aims to ensure supply chain stability, enhance port competitiveness, and promote harmonious labor relations. While offering opportunities for stable port development, the agreement also presents challenges related to the ongoing automation transformation within the industry. This deal is crucial for the future of maritime operations in the region.

01/20/2026 Logistics
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Understanding Container Identification: An In-depth Analysis of Specifications and Uses

Understanding Container Identification: An In-depth Analysis of Specifications and Uses

This article explores different types of container identification, including owner codes, sequence numbers, nationality codes, and size and type codes. Container identification facilitates management and verification while ensuring cargo safety. By understanding container identification, readers can better engage in maritime logistics and contribute to global economic development. Both novices and industry practitioners can gain valuable information and knowledge from this discussion.

07/15/2025 Logistics Encyclopedia
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Complete Guide to Containerized Export Procedures at Tianjin Port

Complete Guide to Containerized Export Procedures at Tianjin Port

This article provides a detailed analysis of the basic process for exporting full container cargo from Tianjin Port. It covers essential steps such as booking, container pickup, loading, customs declaration, consolidation, and fee settlement, emphasizing the importance of each stage and the necessity of customs supervision. Through precise process management, it ensures the safety and timeliness of cargo, thereby enhancing customer satisfaction and increasing enterprise efficiency.

07/28/2025 Logistics Encyclopedia
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Guide to Amazon Europes one Certificate One Code KYC Process

Guide to Amazon Europes one Certificate One Code KYC Process

This article provides a detailed guide for obtaining the "Single Business License with Unified Social Credit Code" required for Amazon Europe Station KYC verification. It covers two methods: online self-service download and retrieval from the local Administration for Market Regulation. Alternative solutions are also provided for cases where the license cannot be obtained. The article advises new sellers to confirm this requirement during company registration and answers frequently asked questions about Europe Station KYC verification, aiming to help sellers successfully pass the audit.

01/04/2026 Customs Knowledge
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