Ecommerce Brands Turn to Video Marketing for Growth

Ecommerce Brands Turn to Video Marketing for Growth

This article provides a comprehensive video marketing toolkit guide for novice independent website sellers. It covers resources for video and audio materials, as well as easy-to-use video creation tools. Furthermore, the article shares advanced video marketing strategies to help sellers create engaging video content and achieve traffic growth. This guide aims to equip sellers with the necessary tools and knowledge to effectively leverage video marketing for their independent e-commerce businesses.

02/11/2026 Logistics Encyclopedia
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STB Extends Comment Deadline Amid Freight Rail Reform Push

STB Extends Comment Deadline Amid Freight Rail Reform Push

The U.S. Surface Transportation Board (STB) has announced a postponement of the comment deadline for the “reciprocal switching” rulemaking, aimed at providing poorly served freight shippers with access to other rail carriers. The new rule establishes three key performance standards: service reliability, consistency, and adequacy of local service. This has sparked industry expectations for improved rail freight efficiency, while also raising challenges regarding the applicability of the rule to contract traffic and other detailed aspects.

02/11/2026 Logistics Industry Insights
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US Rail Freight Decline Signals Economic Worries

US Rail Freight Decline Signals Economic Worries

According to the Association of American Railroads, U.S. rail freight traffic experienced a significant year-over-year decline in the third week of January, with coal, nonmetallic minerals, and grain showing the largest decreases. Overall North American freight volume also trended downward. Potential contributing factors include economic slowdown, supply chain disruptions, and energy transition. To address these challenges, railway companies need to improve operational efficiency, diversify services, invest in infrastructure, and strengthen partnerships.

02/11/2026 Logistics
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US Rail Freight Market Faces Growth and Hurdles

US Rail Freight Market Faces Growth and Hurdles

The US rail freight market presents a mixed picture. While carload volume has slightly decreased, intermodal container traffic is growing. Strong demand exists for commodities like petroleum and automobiles, while coal and grain face challenges. Companies need to focus on specific market segments, optimize transportation structures, strengthen cooperation, and develop long-term strategies to seize market opportunities. The key lies in understanding evolving demands and adapting to the changing landscape of rail freight transportation.

02/11/2026 Logistics
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US Rail Freight Volumes Rebound in October

US Rail Freight Volumes Rebound in October

U.S. rail freight volume increased in October, with both carloads and intermodal traffic rising. Year-to-date carloads saw a slight increase, while intermodal experienced a minor decrease. Experts express cautious optimism, highlighting the continued importance of rail freight in the overall economy. The growth suggests a potential strengthening of the economic recovery, though the mixed year-to-date performance calls for careful monitoring of future trends and market conditions impacting the rail industry.

02/11/2026 Logistics
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US Rail Freight Sees Mixed Results Carloads Rise Intermodal Falls

US Rail Freight Sees Mixed Results Carloads Rise Intermodal Falls

According to the Association of American Railroads, U.S. rail carloads increased by 1.1% for the week ending March 19, primarily driven by coal and chemical shipments, while intermodal traffic decreased by 5.7%. Year-to-date, carloads are up 3%, but intermodal volume is down 7.1%. Overall, North American rail freight volume is declining. This data provides insights into the current state of the freight transportation sector and serves as an economic indicator.

02/11/2026 Logistics
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US Rail Freight Volumes Drop Amid Economic Slowdown

US Rail Freight Volumes Drop Amid Economic Slowdown

US rail freight volume declined in April, with carloads and intermodal traffic under pressure. While automotive and farm products saw growth, commodities like coal decreased. Year-to-date, total carloads are slightly up, but intermodal volume is down. The overall decline highlights potential disruptions in the supply chain and shifts in transportation patterns affecting the broader economy. This trend warrants monitoring to understand its long-term impact on freight transportation and related industries.

02/11/2026 Logistics
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US Rail Freight Declines in May As Economy Struggles

US Rail Freight Declines in May As Economy Struggles

US rail freight volume declined in May, reflecting an uneven economic landscape. While sectors like automotive experienced growth, commodities like grain saw decreases. Intermodal traffic also decreased. Overall freight volume for the first five months showed a slight increase, but intermodal shipments experienced a significant drop. This suggests potential shifts in transportation patterns and highlights the impact of ongoing supply chain adjustments and fluctuating demand across different industries on rail freight activity.

02/11/2026 Logistics
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US Rail Freight Gains in Carloads Loses in Intermodal

US Rail Freight Gains in Carloads Loses in Intermodal

The US rail freight market is diverging: carload traffic is up slightly, driven by demand for autos, coal, and agricultural products. However, intermodal container volume continues to decline due to easing port congestion, truck competition, and cooling consumer spending. Year-to-date figures are mixed, with overall North American rail performance weak. Rail freight faces challenges including economic downturns, supply chain instability, and increased competition, but also opportunities in sustainable development and technological innovation.

02/11/2026 Logistics
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US Rail Freight Volumes Reflect Mixed Economic Signals

US Rail Freight Volumes Reflect Mixed Economic Signals

Data from the Association of American Railroads shows a year-over-year decrease in U.S. rail freight and intermodal traffic for the week ending August 26th. While overall figures declined, some commodity categories experienced growth in freight volume. Year-to-date data indicates a slight increase in traditional carloads, but intermodal faces challenges. Rail transport companies need to optimize operations, expand services, and embrace digitalization to seize opportunities, address challenges, and achieve transformation and upgrading.

02/11/2026 Logistics
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