Amazon Advertisers Adapt Strategies to Improve ROI

Amazon Advertisers Adapt Strategies to Improve ROI

Poor Amazon advertising performance is a common challenge for many sellers. This article delves into factors such as keyword accuracy, Listing optimization, reviews and ratings, main image optimization, and return rates. It provides corresponding optimization suggestions aimed at helping sellers improve advertising effectiveness and overcome difficulties. By focusing on these key areas, sellers can enhance their ad campaigns, reduce ACOS, and ultimately drive more sales and profitability on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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IATA Certification Expands Global Shipping Opportunities

IATA Certification Expands Global Shipping Opportunities

This article provides a detailed interpretation of the value and application process of IATA freight forwarder accreditation, as well as how the CASSLink system simplifies settlement and improves efficiency. Obtaining IATA accreditation helps companies gain the trust of airlines, join the global distribution network, and enhance their corporate image. CASSLink assists companies in optimizing operations, reducing costs, and expanding global business through standardized electronic billing and automated settlement functions.

12/30/2025 Airlines
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Amazon Sellers Gain Edge with AI Algorithm COSMO

Amazon Sellers Gain Edge with AI Algorithm COSMO

Amazon's COSMO algorithm is reshaping traffic distribution. Sellers need to focus on user intent and profiles, optimize keywords and product tags, and improve product quality and experience to adapt to the AI-driven search trends. Understanding and leveraging the COSMO algorithm allows sellers to capture precise traffic opportunities. By aligning product listings with user needs and optimizing for relevance, sellers can improve visibility and conversion rates within the Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales With Optimized Product Videos

Amazon Sellers Boost Sales With Optimized Product Videos

Amazon product videos can boost conversion rates and lower PPC costs. By optimizing video content and distribution channels, you can effectively increase product sales. Focusing on compelling visuals, clear messaging, and a strong call to action is crucial. Strategic placement on the product detail page and relevant advertising campaigns maximizes visibility. A well-executed product video can significantly improve customer engagement and drive higher sales volume on Amazon.

01/06/2026 Logistics Encyclopedia
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Amazon Brand Registry 20 Key Updates and Best Practices

Amazon Brand Registry 20 Key Updates and Best Practices

This article provides an in-depth interpretation of Amazon Brand Registry 2.0 new rules, analyzing common pitfalls for sellers and offering corresponding strategies to facilitate successful registration. It focuses on the permanent Logo requirement for product images, the preparation of differentiated materials for production and distribution information, and the video verification process. This helps you grasp the key points of the new rules, secure brand protection, and achieve growth benefits.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Guide Selecting Overseas Warehouses for US Fulfillment

Ebay Sellers Guide Selecting Overseas Warehouses for US Fulfillment

This article provides an in-depth analysis of selecting and utilizing overseas warehouses for eBay US sellers. It covers warehouse distribution, key selection criteria, and practical tips. The aim is to assist eBay US sellers in efficiently choosing overseas warehouses, optimizing warehousing and logistics, and ultimately improving operational efficiency and competitiveness. It offers guidance on navigating the complexities of overseas warehousing to enhance performance in the US e-commerce market.

01/06/2026 Warehousing
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Walmart Offers Free Inventory Transfers to Sellers Temporarily

Walmart Offers Free Inventory Transfers to Sellers Temporarily

Walmart WFS is launching an Inventory Allocation Selection service, free until June 5th. This service optimizes product distribution across US warehouses through inventory transfers, aiming to improve delivery speed and search ranking. The initiative seeks to enhance customer experience and drive traffic and sales growth for sellers. This is an unmissable opportunity for cross-border e-commerce sellers to strategically position their inventory for optimal performance within the Walmart ecosystem.

01/04/2026 Logistics
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Kraft Heinz Invests 400M in Smart Warehouse to Boost Delivery

Kraft Heinz Invests 400M in Smart Warehouse to Boost Delivery

Kraft Heinz is investing $400 million in an automated distribution center in Illinois, aiming to improve supply chain efficiency, optimize inventory management, and enhance customer satisfaction. This move reflects the growing trend of automation in the food industry, with companies like General Mills and Sam's Club also actively investing. While the automation transformation presents challenges, it will drive the development of a smarter and more efficient food supply chain.

01/16/2026 Logistics
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American Eagle Streamlines Supply Chain to Boost Efficiency

American Eagle Streamlines Supply Chain to Boost Efficiency

American Eagle significantly improved delivery speed and operational efficiency by revamping its supply chain. This included streamlining SKUs and establishing a network of regional distribution centers. This initiative not only optimized customer experience but also provides valuable insights for retail companies facing intense market competition. The company's efforts showcase how strategic supply chain improvements can lead to tangible benefits in terms of both cost savings and customer satisfaction.

01/19/2026 Logistics
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WCO Releases Guide to Bolster Global Trade Disaster Preparedness

WCO Releases Guide to Bolster Global Trade Disaster Preparedness

The World Customs Organization (WCO) Permanent Technical Committee (PTC) approved the 'Disaster Management and Supply Chain Continuity Guidelines' to help businesses cope with emergencies and ensure supply chain security. The meeting also discussed accelerating vaccine distribution, optimizing passenger clearance, regulating e-commerce trade, and improving customs clearance efficiency, providing direction for global trade development. Businesses should actively learn and apply these outcomes to enhance their risk resistance and competitiveness.

01/19/2026 Customs Knowledge
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