This article addresses the challenges faced by foreign trade enterprises in Facebook marketing and proposes four practical tips: following the '80/20 rule' for content strategy layout, grasping the golden posting time, cleverly using the @mention feature, and adopting a marketing strategy with rich visuals. It aims to help companies improve Facebook marketing conversion rates and achieve business growth.
Dalian Port Group signed a strategic cooperation agreement with the Russian Far East Transport Group, focusing on the infrastructure renovation of Nakhodka Port and the establishment of a container transshipment station. This initiative will enhance the port's throughput capacity, promote economic cooperation between Dalian, Liaoning, and the Primorsky Krai, facilitate trade between the two countries, improve logistics efficiency, and expand the market in the Far East region.
The World Customs Organization partnered with the Ghana Revenue Authority on a Gender Equality and Diversity project, empowering female traders in Ghana. The project included stakeholder meetings with SMEs and small traders, aiming to simplify trade procedures, provide information support, and promote gender equality. The outcomes of these meetings will be used to improve customs services and create a more equitable trading environment for women traders. This initiative seeks to address barriers faced by women in trade and foster inclusive economic growth.
During the 2019 WTO Global Review of Aid for Trade, the WCO co-organized a side event focusing on gender mainstreaming in trade facilitation. The meeting highlighted the importance of gender equality, revealing barriers to women's participation in trade. Experiences from the EU and Uganda were shared, and the WCO presented its tools and initiatives to promote gender equality and diversity in customs. This event laid the groundwork for future efforts to promote gender equality within Aid for Trade initiatives.
La Compagnie redefines business travel with its all-business class service. Balancing business and leisure, the airline pioneers new routes while prioritizing environmental sustainability and diversity. They aim to provide a premium and comfortable experience, focusing on efficiency and passenger well-being. La Compagnie is committed to reducing its environmental impact through various initiatives and fostering an inclusive workplace. As an IATA member, they adhere to industry best practices and standards, ensuring a safe and reliable travel experience for their customers.
The World Customs Organization (WCO) is implementing a Gender Equality and Diversity (GED) capacity-building project in West Africa. Through workshops, assessments, and action plans, the project aims to enhance the GED awareness and practical capabilities of customs administrations in countries like Côte d'Ivoire and Ghana. This initiative seeks to promote a more equitable, inclusive, and efficient customs system, ultimately facilitating trade and fostering economic development in the region. The project focuses on improving internal policies and practices within the customs administrations.
Apple's removal of WhatsApp and Threads has raised concerns among foreign trade professionals. This article analyzes the impact of the event, pointing out that foreign traders can still use WhatsApp through other methods. It also suggests expanding diversified communication channels and emphasizing data security. This incident serves as a reminder to pay more attention to the diversity of communication methods and the importance of data security. Exploring alternative platforms and strengthening data protection measures are crucial for mitigating risks in foreign trade operations.
Logistics outsourcing aims to enhance competitiveness by evaluating operational costs and service guarantees, thereby achieving a balanced outsourcing strategy.
High turnover rates among warehouse workers pose a significant challenge for businesses. This paper argues that compensation isn't the sole solution. Companies need to challenge stereotypes and showcase technological advancements. Embracing diversity and expanding recruitment efforts are crucial. Building career ladders and providing development opportunities are essential for employee growth. Furthermore, valuing employee feedback and creating a meaningful work environment can effectively address the labor shortage. By focusing on these strategies, companies can improve employee retention and overcome the challenges of finding and keeping qualified warehouse personnel.
The World Customs Organization (WCO) has released an updated Gender Equality Organizational Assessment Tool (GEOAT) to assist member customs and tax administrations in assessing the integration of gender equality and diversity within their internal policies, practices, and external relations. The 2023 update focuses on security, action, and user experience. It includes a new security and safety chapter, strengthens action-oriented templates, and optimizes user experience design. This aims to promote gender equality within the customs domain and improve organizational performance through a more inclusive and equitable environment.
