Amazon Ads Strategy Boosts Growth and Efficiency

Amazon Ads Strategy Boosts Growth and Efficiency

This article delves into how Amazon sellers can determine if they are suitable for incrementality at the advertising level, emphasizing the importance of advertising profitability and product order stability as key prerequisites. It provides specific incrementality strategies, including strategy evaluation, potential keyword mining, and architecture supplementation. The goal is to help sellers achieve steady sales growth while controlling ACOS (Advertising Cost of Sales). The article offers practical insights into optimizing advertising spend and maximizing sales performance on the Amazon platform.

12/29/2025 Logistics Encyclopedia
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Amazon Beauty Sellers Face Challenges Amid Growth

Amazon Beauty Sellers Face Challenges Amid Growth

This article analyzes three major blind spots in Amazon beauty product sales from a data analyst's perspective: product compliance, FDA certification misconceptions, and pitfalls in product descriptions and selection. Through self-inspection checklists, regulatory interpretations, and case studies, it helps sellers avoid risks, improve sales conversion rates, and provides data-driven growth strategies. The analysis focuses on identifying common compliance issues, clarifying FDA requirements, and optimizing product listings based on data insights to improve visibility and appeal to customers, ultimately driving sales growth.

12/30/2025 Customs Knowledge
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US Warehouses Profit by Refurbishing Ecommerce Returns

US Warehouses Profit by Refurbishing Ecommerce Returns

This article delves into the e-commerce after-sales refurbishment services provided by US overseas warehouses, highlighting their value in reducing return losses, improving after-sales efficiency, and adapting to Amazon policy changes. It details services such as return receiving, condition sorting, after-sales center support, and refurbishment, explaining return classification standards and disposal methods. The aim is to help e-commerce sellers better utilize overseas warehouse resources to improve operational efficiency and minimize losses associated with returned goods by leveraging refurbishment capabilities.

01/30/2026 Warehousing
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US Rail Freight Decline Points to Economic Slowdown

US Rail Freight Decline Points to Economic Slowdown

According to the Association of American Railroads, U.S. rail freight and intermodal traffic declined year-over-year for the week ending February 11. Carload traffic decreased by 1.6%, while intermodal volume fell sharply by 10.2%. Year-to-date, carload traffic is up slightly by 1%, but intermodal volume is down 7.7%. While North American rail carload traffic increased, intermodal volume also saw a decline. These figures reflect the complexities of the current economic environment and the challenges facing supply chains, requiring businesses to closely monitor and adapt their strategies.

02/04/2026 Logistics
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US Court Tros Disrupt Crossborder Ecommerce Sellers

US Court Tros Disrupt Crossborder Ecommerce Sellers

This article summarizes and analyzes 11 recent TRO infringement cases filed in US courts, revealing the intellectual property risks faced by cross-border e-commerce businesses. It explains the meaning and importance of TROs, analyzes the characteristics of these cases, and provides practical advice for cross-border sellers on how to mitigate TRO risks. The aim is to help sellers strengthen compliance awareness, avoid infringement risks, and achieve stable and sustainable development in the cross-border e-commerce landscape. Understanding and proactively addressing these risks is crucial for long-term success.

02/05/2026 Customs Knowledge
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Tiktoks Managed Model Boosts Crossborder Ecommerce Sellers

Tiktoks Managed Model Boosts Crossborder Ecommerce Sellers

TikTok's launch of the fully managed model presents new opportunities for cross-border e-commerce sellers. Merchants only need to focus on product development and supply, while the platform handles sales, operations, logistics, and after-sales service. This model reduces operational costs, improves efficiency, and expands sales channels, helping sellers easily enter the global market. However, success still depends on sellers having high-quality products and a robust supply chain. This streamlined approach aims to simplify the process of selling on TikTok Shop for international businesses.

11/03/2025 Logistics Industry Insights
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