Zhejiang Zhengte Expands Outdoor Furniture Sales on Amazon

Zhejiang Zhengte Expands Outdoor Furniture Sales on Amazon

Zhejiang Zhengte Group achieved significant success on Amazon with its outdoor furniture, exceeding 1 billion RMB in revenue in the first three quarters. The company's transformation from ODM to branded e-commerce, focusing on product development and channel expansion, is its core competitiveness. This case provides valuable experience for cross-border e-commerce sellers, including choosing a niche market, emphasizing product quality, expanding sales channels, and maintaining market sensitivity. Their success highlights the importance of strategic adaptation and a customer-centric approach in the competitive online marketplace.

01/05/2026 Logistics Industry Insights
Read More
Google Ads Budget Strategies to Boost ROI

Google Ads Budget Strategies to Boost ROI

This article delves into Google Ads budget allocation strategies, emphasizing keyword value assessment, conversion tracking, ad group segmentation, and continuous optimization. By implementing refined budget management techniques, advertisers can enhance their advertising ROI and achieve business growth. The paper highlights the importance of understanding keyword performance and allocating resources accordingly. Furthermore, it stresses the need for meticulous tracking of conversions to identify successful campaigns. Finally, continuous optimization based on data analysis is crucial for maximizing the effectiveness of Google Ads campaigns and achieving optimal budget utilization.

01/05/2026 Logistics Encyclopedia
Read More
Aviation Board Advances Data Standards for Digital Transformation

Aviation Board Advances Data Standards for Digital Transformation

IATA's ATSB is dedicated to developing aviation data exchange standards, promoting interconnectivity and digital transformation. The Open API Working Group is building a 'common language' to facilitate industry collaboration. This initiative aims to streamline data sharing and improve operational efficiency across the aviation sector by establishing standardized protocols and interfaces. The focus is on creating a more connected and data-driven ecosystem within the industry, ultimately leading to enhanced decision-making and improved passenger experiences. The 'common language' fosters interoperability between different systems and stakeholders.

01/08/2026 Airlines
Read More
Wanqi Bang Expands Global Electronics Supply Chains

Wanqi Bang Expands Global Electronics Supply Chains

Wanqi Bang Group attended the 3rd Electronic Information Industry Supply Chain Annual Meeting held by the China Federation of Logistics & Purchasing, actively participating in industry discussions and being appointed as a council member of the branch. Moving forward, leveraging its expertise in overseas consulting and the branch platform, Wanqi Bang will focus on AI and overseas expansion trends. It aims to assist Chinese electronic information industry supply chain companies in achieving compliant market entry and sustainable operations globally, thereby empowering the globalization of the industry ecosystem.

01/26/2026 Logistics Industry Insights
Read More
Airlines Tackle Rising Costs Amid Industry Challenges

Airlines Tackle Rising Costs Amid Industry Challenges

The 8th IATA Airline Cost Management Group (ACMG) Conference addressed the challenges of cost control in the aviation industry. Key topics included macroeconomics, net-zero emissions, labor, regulation, distribution transformation, and sustainable financing. The conference featured recovery experiences from Amerijet and PLAY airlines and released industry cost benchmarks and KPIs. IATA encouraged airlines to join the ACMG program to collectively address cost challenges and achieve sustainable development. The conference highlighted the importance of collaboration and innovation in navigating the complex cost landscape of the aviation sector.

02/12/2026 Logistics Industry Insights
Read More
Tianjin Air Cargo Launches Chinas First Aeiconfigured B737800 Freighter

Tianjin Air Cargo Launches Chinas First Aeiconfigured B737800 Freighter

Tianjin Air Cargo has introduced the first AEI-configured B737-800 freighter in China, marking a significant step in its capacity upgrade and market expansion. This model features an innovative design to enhance loading efficiency and meet diverse needs. Since joining Liaoning Fangda Group three years ago, Tianjin Air Cargo, guided by Party building, has operated safely and efficiently, contributing to both domestic and international dual circulation. In the future, it will continue to serve national strategies and build a first-class air transportation enterprise.

02/11/2026 Logistics
Read More
Global Supply Chain Crisis Deepens As Talent Shortage Worsens

Global Supply Chain Crisis Deepens As Talent Shortage Worsens

A Manpower Group survey reveals a growing supply chain talent shortage in the US, with 52% of employers facing recruitment challenges. Skills mismatch is a primary driver. Both future supply chain professionals and companies need to prioritize skills development. Addressing the talent gap requires initiatives like training programs and industry-academia partnerships to ensure a stable and efficient supply chain. Focusing on upskilling and reskilling will be crucial to meet the evolving demands of the industry and mitigate the impact of the skills shortage.

01/20/2026 Logistics Industry Insights
Read More
WCO Private Sector Collaborate to Streamline Global Trade

WCO Private Sector Collaborate to Streamline Global Trade

The World Customs Organization (WCO) Private Sector Consultative Group (PSCG) met with the Policy Commission (PC) to discuss key issues including business resumption, data strategy, and Green Customs. The meeting highlighted the critical role of customs during the pandemic and called for the permanent implementation of trade facilitation measures. Participants emphasized leveraging data strategies and Green Customs initiatives to build a sustainable trade system. The importance of strengthening cooperation between customs and the private sector to reshape the global trade landscape was also underscored.

02/12/2026 Customs Knowledge
Read More
WCO Updates SAFE Framework to Boost Global Trade Security

WCO Updates SAFE Framework to Boost Global Trade Security

The 28th WCO SAFE Working Group meeting focused on the implementation monitoring and review of the SAFE Framework, emphasizing data strategy and green customs initiatives. The work plan was revised to align with the WCO strategic cycle. Companies should deeply understand the AEO system, strengthen internal compliance management, actively participate in industry exchanges, leverage technology to improve efficiency, and pay attention to green trade to seize the opportunities brought by the SAFE Framework. This includes understanding benefits, obligations, and best practices for successful AEO participation.

02/02/2026 Customs Knowledge
Read More
WCO Private Sector Collaborate to Strengthen Global Supply Chains

WCO Private Sector Collaborate to Strengthen Global Supply Chains

The World Customs Organization (WCO) Private Sector Consultative Group (PSCG) met and engaged in dialogue with the WCO Policy Commission (PC), focusing on business recovery, the WCO Data Strategy, and Green Customs. Both parties emphasized strengthening cooperation to normalize trade facilitation measures and leveraging data and technology to promote sustainable development, jointly building a more resilient global supply chain. The discussions highlighted the importance of collaboration between the public and private sectors in addressing current challenges and fostering a more efficient and sustainable global trade environment.

02/02/2026 Customs Knowledge
Read More