This article delves into the core keyword placement strategies for Amazon Listings, covering three main types: exact match keywords, long-tail keywords, and scenario-based keywords. It also provides four practical principles for keyword writing. Furthermore, it recommends keyword research and validation tools and answers frequently asked questions, ultimately helping sellers improve Listing visibility and conversion rates.
Amazon launched 'Inspire,' a TikTok-like feature, entering the short-video shopping market. TikTok Shop added Alipay and Payoneer as deposit payment options. Shopee's Quanzhou transshipment warehouse's surrounding express delivery park resumed operations. AliExpress adjusted Cainiao delivery fees for Russian overseas warehouses. Cross-border e-commerce sellers need to closely monitor platform policy changes and flexibly adjust their operational strategies to remain competitive in the fierce market.
Aramex acquired MyUS for $265 million to strengthen its cross-border e-commerce competitiveness. MyUS will be integrated into Aramex's operations, expanding its customer base and reach. The acquisition is expected to increase Aramex's shipping volume and complement its existing Shop & Ship service. This will create a more robust cross-border e-commerce service network, addressing post-pandemic challenges and seizing opportunities in the global market.
The World Customs Organization (WCO) has updated its Single Window Compendium Supplement to provide a more efficient and convenient “one-stop shop” for cross-border trade. The new guide condenses the original version, focusing on the key stages of Single Window development. It has been successfully tested in various international workshops. This guide will help countries improve cross-border trade efficiency and achieve trade facilitation.
Fleece-lined leggings have become a sensation on TikTok Shop US, selling over 80,000 units monthly, revealing a significant opportunity in the warm clothing category. Its success stems from precise market positioning, excellent product quality (balancing style and warmth), and clever short-video marketing. Cross-border sellers should capitalize on seasonal demand, optimize product offerings, and refine marketing strategies to create the next viral product.
This article provides a detailed explanation of eBay store's various fees, including store subscription fees, listing fees, final value fees, and withdrawal fees. It also proposes targeted cost optimization strategies to help sellers clearly understand eBay operating costs and improve store profitability. The aim is to empower sellers with knowledge to manage expenses effectively and ultimately boost their earnings on the eBay platform.
This article delves into the five most common reasons for losing the Amazon Buy Box: flawed pricing strategies, arbitrary changes to Listing information, negative reviews, complaints and reports, and FBA stockouts. For each reason, corresponding solutions are proposed to help sellers better understand the Buy Box mechanism. By implementing refined operations, sellers can win the Buy Box and achieve sales growth.
OZON reviews are crucial for conversion rates; positive reviews improve search ranking and sales. However, avoid over-reliance on fake reviews and focus on product quality and listing optimization. Encourage positive reviews through incentives and create high-quality product content for sustainable growth. Prioritizing genuine customer satisfaction and informative listings will ultimately lead to better performance on the OZON platform.
Malicious complaints on Amazon are escalating, with independent websites emerging as new attack vectors. Sellers should be wary of tactics like malicious listing modifications, cross-site review merging, and fake discount code incentivized reviews. Enhanced platform regulation is crucial. Sellers need to improve their intellectual property protection awareness, proactively address complaints, seek legal assistance when necessary, and strengthen their overall risk resilience.
This article provides an in-depth analysis of eBay seller limits, explaining their purpose and how to check them. It offers practical tips to increase these limits, including improving store reputation, optimizing listings, participating in platform activities, and utilizing eBay's self-check feature. By understanding and applying these strategies, sellers can overcome listing restrictions and achieve sales growth on eBay.
