Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

This article provides an in-depth analysis of Amazon sales trends during the pandemic and offers six key advertising strategies for sellers. These strategies include category focus, logistics optimization, inventory management, new product launches, data-driven insights, and customer relationship management. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth. Furthermore, the article provides advanced reading resources on Amazon Advertising to help sellers deepen their understanding of advertising strategies.

12/30/2025 Logistics Industry Insights
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Search Ads 360 Enhances Datadriven Marketing Strategies

Search Ads 360 Enhances Datadriven Marketing Strategies

Search Ads 360 efficiently manages cross-channel search advertising, automating bid and budget optimization to improve ad performance and empower marketing decisions. It leverages intelligent algorithms to analyze data, predict outcomes, and adjust campaigns in real-time. This allows marketers to focus on strategy and creative development while the platform handles the complexities of campaign execution. By streamlining workflows and maximizing ROI, Search Ads 360 helps businesses achieve their marketing goals more effectively and efficiently.

12/30/2025 Logistics Industry Insights
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Smart Yard Systems Boost Warehouse Logistics Efficiency

Smart Yard Systems Boost Warehouse Logistics Efficiency

The warehouse yard is often an overlooked link in the supply chain. By implementing a smart Yard Management System (YMS), companies can achieve comprehensive monitoring and management of vehicles, goods, personnel, and equipment. Moving beyond paper-based records to digital transformation allows for real-time tracking of overall dynamics, collaborative operations to improve overall efficiency, and data-driven decision-making for optimization. Ultimately, this reduces costs, increases efficiency, and enhances supply chain competitiveness.

02/04/2026 Logistics Industry Insights
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Ceos Grapple with Omnichannel Retail Supply Chain Challenges

Ceos Grapple with Omnichannel Retail Supply Chain Challenges

A survey of global retail CEOs reveals that 83% believe their current supply chains are inadequate for omnichannel retail. The report emphasizes that supply chain optimization is crucial for significantly reducing costs, inventory, and shortening the cash cycle. Companies need to re-evaluate their supply chains and embrace change to succeed in the omnichannel retail era. This transformation is essential for maintaining competitiveness and securing future growth in a rapidly evolving retail landscape.

02/04/2026 Logistics Industry Insights
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Google SEO Guide Boosts Crossborder Ecommerce Growth

Google SEO Guide Boosts Crossborder Ecommerce Growth

Google SEO optimization for cross-border e-commerce is crucial for improving website ranking in search results. By optimizing technical aspects, content, and external strategies, websites can better align with Google's algorithm, leading to increased traffic and conversion rates. High-quality content creation and external link building are essential components of a successful SEO strategy. Focusing on these elements will help attract more organic traffic and ultimately boost sales for cross-border e-commerce businesses.

02/05/2026 Customs Knowledge
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Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Russian construction materials giant, TechnoNICOL, integrated its CRM with Yandex Metrica to connect online and offline sales data. By optimizing for “offline application” conversions, they achieved a 150% increase in revenue from Yandex Direct advertising. This data integration allowed them to keep customer acquisition costs within a reasonable range and significantly improve their advertising ROI. The unified view of customer interactions across channels enabled more effective targeting and campaign optimization, leading to substantial business growth.

02/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Boosts Sales with Sitewide Promotions

Crossborder Ecommerce Boosts Sales with Sitewide Promotions

This article focuses on the practical methods of whole-site promotion for cross-border e-commerce. It shares how to achieve low-cost customer acquisition and efficient conversion through precise targeting, optimized creatives, and data analysis, helping merchants improve promotion effectiveness. The core lies in continuous optimization and patient testing. By focusing on these key areas, businesses can maximize their return on investment and achieve sustainable growth in the competitive cross-border market.

02/05/2026 Logistics Industry Insights
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Ebay Seller Guide Requirements Fees and Cost Tips

Ebay Seller Guide Requirements Fees and Cost Tips

This article, from a data analyst's perspective, provides a detailed analysis of eBay seller onboarding requirements, fee structure, and cost optimization strategies. It covers business qualification requirements, a breakdown of various fees (platform usage fees, listing fees, transaction fees, etc.), and offers practical advice such as selecting profitable products, optimizing listings, and implementing reasonable pricing. The aim is to help sellers effectively control costs, increase profit margins, and successfully onboard onto eBay.

02/05/2026 Customs Knowledge
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Amazon Tightens Automotive Parts Review Compliance Amid Growth Push

Amazon Tightens Automotive Parts Review Compliance Amid Growth Push

This article delves into the necessity of product review in the Amazon US auto parts market, highlighting its crucial role in quality assurance, user trust, and compliance. It offers a practical guide for sellers, covering aspects like product information optimization, qualification certification preparation, compliance considerations, and after-sales service improvement. The aim is to assist sellers in successfully passing the review process and capitalizing on the potential of the Amazon auto parts market.

02/05/2026 Logistics Industry Insights
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US Ecommerce Firms Optimize Crossborder Logistics Address Translation

US Ecommerce Firms Optimize Crossborder Logistics Address Translation

This article delves into Amazon US address translation and international logistics services, analyzing key factors influencing cross-border transportation costs and delivery times, and proposing optimization strategies. It also addresses frequently asked questions, aiming to help Chinese consumers engage in cross-border online shopping more efficiently and conveniently. The analysis focuses on practical solutions to common challenges faced when shipping from the US to China, providing insights for improved logistics management and reduced shipping expenses.

02/05/2026 Logistics
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