Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

01/16/2026 Logistics Industry Insights
Read More
Gov Program Teaches Tiktok Skills to Boost Womens Employment

Gov Program Teaches Tiktok Skills to Boost Womens Employment

The online entrepreneurship Douyin short video monetization program is a free training project supported by the **, aiming to help women and unemployed individuals acquire short video operation skills and achieve monetization. The training covers short video production, account operation, live broadcast practice, and provides living allowances. In addition, other skills training courses are offered to help more people improve their employment and entrepreneurship capabilities. This initiative focuses on empowering individuals through digital skills and leveraging the popularity of short video platforms for economic advancement.

02/12/2026 Logistics
Read More
Gree Electric Boosts Ecommerce with Live Streaming Investment

Gree Electric Boosts Ecommerce with Live Streaming Investment

Gree Electric Appliances is accelerating its strategic layout in live streaming e-commerce by establishing Zhuhai Gree Digital Technology Co., Ltd., aiming to address its online shortcomings. Leveraging a matrix-style Douyin (TikTok China) account operation and the personal IP effect of Dong Mingzhu, Gree has achieved initial success in this field. This move represents a significant step in the transformation of Gree's sales system and reflects the exploration and experimentation of traditional manufacturing in digital transformation. It signifies Gree's commitment to adapting to the evolving consumer landscape and embracing new sales channels.

01/06/2026 Logistics Industry Insights
Read More
Beauty Influencer Hayley Faces Backlash Over Whitening Cream Claims

Beauty Influencer Hayley Faces Backlash Over Whitening Cream Claims

Douyin influencer "Sister Haili"'s live stream selling whitening and blemish-removing cream is under scrutiny for suspected illegal ingredient additions and false advertising, sparking consumer concerns. Issues like non-compliant product names, mismatched registration information, and missing ingredient lists have surfaced. Consumers have reported allergic reactions and refund refusals. This incident highlights the chaotic state of the live streaming e-commerce industry, emphasizing the urgent need for strengthened regulation, standardized operations, and the protection of consumer rights. This case underscores the importance of due diligence and transparency in online sales.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Targeted by Ecommerce Scam Services

Amazon Sellers Targeted by Ecommerce Scam Services

This article exposes the inside story of the "rip-off scheme" of Amazon appeal service providers. It reveals how service providers claiming "ten years of experience" on platforms like Douyin deceive sellers through false advertising, high prices, and ineffective services. The article reminds sellers to be vigilant and rational when choosing service providers, to sign contracts, and to be wary of "gurus" on social media to avoid being scammed. It serves as a guide to navigate the Amazon appeal process safely and avoid falling prey to unscrupulous service providers.

12/29/2025 Logistics Industry Insights
Read More
cant Eat Me Shifts Hypercasual Gaming Trends Toward Gardening Themes

cant Eat Me Shifts Hypercasual Gaming Trends Toward Gardening Themes

"Catch Me If You Can," an IAA casual game blending TD tower defense, Rogue-like elements, and merge-two mechanics, quickly gained popularity on Douyin (TikTok in China). This analysis delves into its distinctive 'ugly-cute' art style, strategic build construction, and IAA monetization model. It also explores the reasons for the lukewarm reception of 'backpack-like' games in overseas markets and discusses the innovation and opportunities within the casual game sector. The game's success highlights the potential for hybrid gameplay and appealing aesthetics in attracting a large audience.

01/27/2026 Logistics Industry Insights
Read More
Boeing Predicts Global Air Cargo Traffic to Double by 2043 Amid Asian Growth

Boeing Predicts Global Air Cargo Traffic to Double by 2043 Amid Asian Growth

Boeing forecasts that global air cargo traffic will double by 2043, with an average annual growth of 4%, driven primarily by the Asian market. The report highlights e-commerce, supply chain reshaping, and emerging market demand as key growth factors. Airlines should focus on the Asian market, optimize operations, and address challenges to capitalize on the opportunities. The projected increase underscores the importance of strategic planning and investment in infrastructure to meet the evolving needs of the air cargo industry in the coming decades.

01/07/2026 Logistics Industry Insights
Read More
Amazon Sellers Adopt New Strategies to Stabilize Sales Growth

Amazon Sellers Adopt New Strategies to Stabilize Sales Growth

Amazon sellers often face sales fluctuations due to factors like unstable new product foundations, reliance on long-tail traffic, lack of core keyword rankings, poor ad placement, insufficient proactive promotion, and single traffic sources. To address this, sellers should optimize products, expand traffic channels, refine keyword operations, develop advertising strategies, monitor market trends, and build a data analysis system. By establishing reliable traffic sources, sellers can mitigate uncertainty risks and achieve stable growth. Focus on building a diversified and sustainable traffic strategy for long-term stability.

12/30/2025 Logistics Industry Insights
Read More
US Rail Freight Decline Points to Economic Slowdown

US Rail Freight Decline Points to Economic Slowdown

According to the Association of American Railroads, U.S. rail freight traffic declined year-over-year in the week ending August 19th. Carload traffic saw a slight decrease of 0.6%, while intermodal traffic fell more sharply by 4.6%. Year-to-date figures show a marginal increase of 0.2% in carload traffic but a significant decrease of 9.2% in intermodal traffic. Experts suggest that rail freight faces both challenges and opportunities. They emphasize the need to focus on growth areas arising from economic restructuring and upgrading, as well as strengthening technological innovation and collaboration.

02/11/2026 Logistics
Read More
US Rail Freight Intermodal Rises As Traditional Cargo Falls

US Rail Freight Intermodal Rises As Traditional Cargo Falls

According to the Association of American Railroads, U.S. rail traffic showed a mixed picture for the week ending February 15th. Traditional carload traffic decreased by 4.8% year-over-year, dragged down by coal, metals, and chemicals. Intermodal traffic, however, increased by 7.0% year-over-year, although slightly lower than the previous two weeks. Cumulative data for the first eight weeks shows a 0.7% decrease in carload traffic and a 9.3% increase in intermodal traffic. The reshaping of global supply chains and the growth of e-commerce are key drivers of intermodal growth.

02/04/2026 Logistics
Read More