Meta Ends Live Shopping in US and Europe Amid Low Engagement

Meta Ends Live Shopping in US and Europe Amid Low Engagement

Following Facebook, Instagram also announced the closure of its live e-commerce feature, marking Meta's complete abandonment of the live e-commerce sector. Although the live e-commerce market in Europe and America continues to grow, it still lags far behind the Chinese market. Meta's failure reflects the unsuitability of the live e-commerce model in the European and American markets, as well as the challenges of corporate strategic adjustments. This highlights the differences in consumer behavior and market dynamics between China and the West in the context of live e-commerce.

Ebay US Buyers Warned of Counterfeit Risks Tips for Safe Shopping

Ebay US Buyers Warned of Counterfeit Risks Tips for Safe Shopping

This article delves into how to identify genuine products and avoid counterfeit goods when shopping on eBay's US website. It provides a detailed guide to minimize the risk of purchasing fakes. By carefully selecting reputable sellers, scrutinizing product descriptions and images, and understanding return policies, buyers can significantly reduce the chances of encountering fraudulent items. The article also highlights eBay's platform control measures and buyer protection processes, ensuring a safer and more secure cross-border shopping experience.

Live Shopping Gains Traction on Social Platforms in US and Europe

Live Shopping Gains Traction on Social Platforms in US and Europe

The European and American live commerce market has enormous potential and is on the verge of explosive growth. This article focuses on five major platforms: Instagram Live, NTWRK, Whatnot, Shopshops, and Popshop Live, analyzing their characteristics and advantages. It provides sellers with strategies to seize the first-mover advantage in the European and American live commerce market. This includes understanding platform nuances and tailoring content for specific audiences to maximize engagement and sales.