Xiaohongshu Emerges As Key Platform for Crossborder Ecommerce

Xiaohongshu Emerges As Key Platform for Crossborder Ecommerce

Xiaohongshu, with its massive user base and unique community atmosphere, has become an important platform for cross-border e-commerce image and text seeding. This paper analyzes the user characteristics and advantages of Xiaohongshu. It also explores how cross-border e-commerce can leverage Xiaohongshu for effective image and text seeding, thereby seizing new growth opportunities. The paper will delve into strategies and best practices for maximizing the impact of content on the platform to drive sales and brand awareness.

01/22/2026 Logistics Industry Insights
Read More
Opinion Consumers Boost Crossborder Ecommerce Growth

Opinion Consumers Boost Crossborder Ecommerce Growth

This paper delves into the application of KOC (Key Opinion Consumer) marketing in cross-border e-commerce. It analyzes the differences between KOCs and KOLs, and proposes strategies for building private domain traffic using KOCs. The research highlights the authenticity and cost-effectiveness advantages of KOC marketing. It emphasizes the importance of selecting suitable KOCs, maintaining authenticity, and establishing long-term partnerships to maximize the effectiveness of KOC campaigns in driving traffic and sales within the cross-border e-commerce landscape.

01/22/2026 Logistics Industry Insights
Read More
Ecommerce Surge Drives Warehouse Demand Reshapes Logistics Real Estate

Ecommerce Surge Drives Warehouse Demand Reshapes Logistics Real Estate

A CBRE report reveals that e-commerce and logistics companies are the driving force behind the US industrial real estate leasing market, with significant growth in leased space. Third-party logistics (3PL) plays a crucial role in e-commerce development. The West Coast market experiences strong demand but faces supply constraints. Looking ahead, logistics real estate will evolve towards greater intelligence, sustainability, and globalization. This trend is expected to continue shaping the industry and driving innovation in warehouse and distribution solutions.

01/21/2026 Logistics Industry Insights
Read More
India Recovers 54M in Ecommerce Refunds After Fraud Crackdown

India Recovers 54M in Ecommerce Refunds After Fraud Crackdown

India's consumer protection system recovered 450 million rupees in refunds for consumers within 8 months, with e-commerce accounting for the highest proportion of complaints and refund amounts. The Indian government is intensifying efforts to regulate online 'dark patterns,' standardize corporate behavior, and protect consumer rights. This includes addressing issues related to misleading information, unfair trade practices, and difficulties in obtaining refunds, particularly within the rapidly growing Indian e-commerce sector where consumer awareness and redressal mechanisms are still developing.

01/21/2026 Logistics Industry Insights
Read More
Greek Shoppers Turn to Noneu Ecommerce for Cheaper Deals

Greek Shoppers Turn to Noneu Ecommerce for Cheaper Deals

A survey reveals that 80% of Greek consumers prefer shopping on e-commerce platforms outside the EU, primarily driven by lower prices. Platforms like Temu and Shein are popular, with users exhibiting higher daily internet usage. Nearly half of Greek consumers' online spending goes to non-EU platforms, posing a significant challenge to EU e-commerce businesses. The low-price strategy employed by these international platforms attracts Greek consumers seeking affordable options, impacting the competitiveness of domestic and EU-based online retailers.

01/21/2026 Logistics Industry Insights
Read More
Crossborder Ecommerce Adopts Semimanaged Models

Crossborder Ecommerce Adopts Semimanaged Models

This paper delves into the evolution of cross-border e-commerce managed models, focusing on the core value and challenges of the semi-managed mode. By comparing the strategic layouts of SHEIN, Temu, and TikTok Shop, it provides operational strategy references for cross-border e-commerce sellers, helping them accurately position themselves in the fierce market competition and achieve breakthroughs. The analysis aims to equip sellers with insights to navigate the complexities of the semi-managed approach and optimize their performance within this evolving landscape.

05/13/2024 Logistics Industry Insights
Read More