Amazon Sellers Turn to Brand Acquisitions Amid Rising Losses
Cross-border e-commerce sellers are facing declining profits and rising costs, with Q1 financial reports showing significant losses. Brand acquisition has emerged as a strategy to alleviate financial pressure and optimize asset allocation. This article analyzes the advantages and disadvantages of brand acquisition and introduces Markai, a brand acquirer focusing on the Chinese market, providing a reference for sellers considering this option. It explores how selling to a company like Markai can help sellers navigate these challenges and potentially exit the market with a financial return.
