Google Ads Enhances ROI Tracking for Ecommerce Advertisers

Google Ads Enhances ROI Tracking for Ecommerce Advertisers

When e-commerce platforms connect with Google Ads, merchants face challenges such as misattribution in ROI tracking. This paper delves into these issues and provides solutions based on Google Ads technologies. These include leveraging GCLID, custom parameters, and server-side matching to achieve accurate merchant-level conversion tracking. This enhances advertising efficiency and improves merchant trust by providing a clearer understanding of the return on their ad spend.

12/29/2025 Logistics Industry Insights
Read More
Amazon Sellers Adopt New Strategies to Boost Sales Visibility

Amazon Sellers Adopt New Strategies to Boost Sales Visibility

This article provides four key Amazon Advertising strategies: define clear goals, precise targeting, reasonable budget allocation, and continuous optimization. These strategies help brands increase sales, improve profitability, and solidify market share. It emphasizes personalized strategies and continuous optimization, encouraging businesses to embrace change and win in the future. By focusing on these core principles, businesses can leverage Amazon Advertising to achieve significant growth and success in the competitive e-commerce landscape.

12/29/2025 Logistics Industry Insights
Read More
Ebay Sellers Guide Navigating Policies and Logistics Appeals

Ebay Sellers Guide Navigating Policies and Logistics Appeals

This article provides an in-depth interpretation of eBay's evaluation policies, offering official inquiry channels and detailing the logistics evaluation appeal process. It aims to help sellers protect their rights and enhance their store's competitiveness. By mastering eBay's rules, sellers can effectively navigate the e-commerce platform. Learn how to understand eBay policies and successfully manage logistics disputes to improve your seller rating and overall performance on eBay.

12/29/2025 Logistics Encyclopedia
Read More
Directtous Shipping with Tax Boosts Crossborder Ecommerce

Directtous Shipping with Tax Boosts Crossborder Ecommerce

Direct shipping with tax included offers a hassle-free logistics solution for cross-border e-commerce sellers. By incorporating taxes into the shipping cost, it simplifies customs clearance and reduces cost uncertainty, particularly beneficial for individuals or small to medium-sized businesses lacking customs expertise. However, be mindful of prohibited items, declaration compliance, and tax-inclusive limits. Choose professional logistics providers offering 'DDP (Delivered Duty Paid)' services for comprehensive solutions.

12/29/2025 Logistics Encyclopedia
Read More
Tiktok Shop Expands Ecommerce Growth in Vietnam

Tiktok Shop Expands Ecommerce Growth in Vietnam

Vietnam's e-commerce market holds immense potential, with TikTok Shop emerging as a significant player, creating new opportunities for cross-border sellers. To succeed in Vietnam, a deep understanding of the market is crucial. Developing localized operations, content marketing strategies, and optimizing supply chains are key to unlocking the Vietnamese market's potential. Focusing on these aspects will enable sellers to effectively tap into this rapidly growing market and achieve success.

12/31/2025 Logistics Industry Insights
Read More
Guide to Optimizing Facebook Ad Targeting and Structure

Guide to Optimizing Facebook Ad Targeting and Structure

This article provides an in-depth analysis of the Facebook advertising algorithm, offering practical advice on setting advertising goals and optimizing ad structure. It aims to help e-commerce website owners better understand the mechanics of Facebook Ads, improve ad performance, and achieve a higher return on investment. The article covers key aspects of the algorithm and provides actionable strategies for maximizing ad effectiveness and driving sales for independent online stores.

12/31/2025 Logistics Encyclopedia
Read More
Amazon Sellers Face Challenges in Crossborder Account Suspensions

Amazon Sellers Face Challenges in Crossborder Account Suspensions

The wave of Amazon account suspensions presents a significant challenge for cross-border e-commerce sellers. This article analyzes the difficulties of account reinstatement, shares cases of experienced sellers efficiently resolving suspensions through professional platforms, and discusses the importance of compliant operations. Facing account suspension crises, proactive response, seeking professional assistance, and improving operational standards are crucial for sellers to navigate these challenges and regain their selling privileges on Amazon.

12/31/2025 Logistics Industry Insights
Read More
Ecommerce Sellers Face IP Risks US EU Patent Guide

Ecommerce Sellers Face IP Risks US EU Patent Guide

This article provides a practical guide for cross-border e-commerce sellers on searching design patents and trademarks in the US and Europe. It details how to effectively and quickly search for design patent and trademark information in the US and EU markets using tools like WIPO, EUIPO, and TMview, employing keywords, Locarno Classification, and International Classification. This guide helps sellers mitigate infringement risks and ensure smooth business operations.

12/31/2025 Customs Knowledge
Read More
Five Business Models for Independent Ecommerce Success

Five Business Models for Independent Ecommerce Success

This article introduces five mainstream operation models for cross-border e-commerce independent websites: direct shipping from China, Drop Shipping, overseas warehouses, Amazon FBA, and virtual overseas warehouses. It analyzes the advantages and disadvantages of each model and emphasizes the importance of traffic acquisition for the success of independent websites. This helps sellers understand the characteristics of different models and choose the operation method that suits them best.

12/31/2025 Logistics Industry Insights
Read More
Lazada and Shopee Vie for Ecommerce Dominance in Southeast Asia

Lazada and Shopee Vie for Ecommerce Dominance in Southeast Asia

Lazada and Shopee are fiercely competing in the Southeast Asian e-commerce market. Lazada currently holds a leading position, but Shopee is rapidly catching up. The future winner will likely be the company that best understands local needs and effectively addresses logistical and payment challenges specific to the region. Success hinges on providing tailored solutions that resonate with Southeast Asian consumers and overcoming the unique hurdles present in this dynamic market.

12/30/2025 Logistics Industry Insights
Read More