Facebook Ad Strategies to Boost Backtoschool Sales

Facebook Ad Strategies to Boost Backtoschool Sales

This article provides an in-depth analysis of back-to-school market trends, highlighting its significance as the second largest shopping season after Christmas. Through data analysis, it reveals consumer price sensitivity and a surge in demand for electronics. YinoLink offers Facebook advertising strategies, including pre-heating, scaling, long-tail planning, and Reels short video marketing. It also details interest-based audience targeting strategies, empowering sellers to succeed during the back-to-school season. The strategies aim to help businesses effectively reach their target demographic and maximize their return on investment during this crucial period.

01/27/2026 Logistics Industry Insights
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Amazon Sellers Leverage Data to Tap Niche Markets

Amazon Sellers Leverage Data to Tap Niche Markets

This article delves into Amazon product selection strategies, emphasizing the importance of data-driven decision-making. Through case studies and process summaries, it illustrates how to leverage product selection tools to avoid highly competitive categories and precisely target keywords. The aim is to uncover potential products in niche markets, thereby helping small and medium-sized sellers achieve success on the Amazon platform. The paper focuses on identifying profitable opportunities through effective data analysis and strategic product positioning.

01/27/2026 Logistics Industry Insights
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US Company Registration Guide for Ebay Sellers

US Company Registration Guide for Ebay Sellers

This article provides a detailed analysis of how to succeed on eBay US, focusing on the registration process for a US company and opening an eBay US account. It emphasizes key considerations and precautions to help sellers navigate the cross-border journey safely and steadily. The importance of legally registering a company is highlighted, along with identifying the target audience that is suitable for opening an eBay US store. It aims to guide sellers through the process and help them establish a solid foundation for their eBay US business.

01/27/2026 Logistics Industry Insights
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Helplook Xiangji Partner to Boost Global Content Localization

Helplook Xiangji Partner to Boost Global Content Localization

HelpLook and Xiangji Technology have partnered to offer a one-stop content localization and knowledge management solution for cross-border businesses. By leveraging Xiangji's AI translation technology and HelpLook's intelligent knowledge base system, companies can easily translate brand content into multiple languages and disseminate it effectively. This collaboration significantly improves customer service efficiency, reduces operational costs, and accelerates global business expansion. The solution empowers businesses to overcome language barriers and deliver consistent, localized experiences to their international customers.

01/27/2026 Logistics Industry Insights
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Amazon Sellers Must Use Accurate Zip Codes for US Success

Amazon Sellers Must Use Accurate Zip Codes for US Success

This article details the importance of US zip codes for Amazon's US marketplace and provides methods for quick lookup. It emphasizes the crucial role of accurate zip codes in product delivery, inventory management, and after-sales service. Furthermore, the article highlights key operational considerations for Amazon US sellers, including pricing strategies, logistics efficiency, regulatory compliance, customer service, inventory management, and product quality. The aim is to help sellers improve operational efficiency and achieve greater success.

01/28/2026 Logistics Encyclopedia
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Tiktok Trend Boosts Portable Tire Inflator Sales to Millions

Tiktok Trend Boosts Portable Tire Inflator Sales to Millions

The post-pandemic era has seen a surge in outdoor leisure demand, leading to an explosion in the overseas market for portable electric air pumps. TikTok has become a key platform for driving traffic, with brands like Fanttik leveraging product advantages and diverse channel strategies to unlock a million-dollar market. Chinese sellers should seize this opportunity by focusing on brand building, channel expansion, and marketing innovation to enhance user experience. This approach is crucial for achieving greater success in the overseas market.

01/28/2026 Logistics Industry Insights
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DIY Auto Parts Trend Grows in US and Europe

DIY Auto Parts Trend Grows in US and Europe

The peak season for auto parts in the European and American markets is approaching, with DIY customization and environmental protection becoming new trends. Sellers need to seize the opportunity, select products and prepare inventory in advance, utilize social media for differentiated promotion, and focus on sustainable and environmentally friendly accessories and DIY customized products. This will enable them to stand out in the market competition and achieve a leap in sales performance. Early preparation and understanding of these trends are crucial for success in the upcoming season.

01/28/2026 Logistics Industry Insights
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Youtube Growth Strategies Gain Traction in Northeast Asia

Youtube Growth Strategies Gain Traction in Northeast Asia

This article delves into YouTube's user growth, content ecosystem development, and cross-border operation strategies in Northeast Asia. It focuses on market overviews of Japan, South Korea, and Taiwan, emphasizing compliance key points and providing content strategy recommendations. Addressing frequently asked questions, this guide aims to offer cross-border sellers a comprehensive operational manual for the YouTube Northeast Asian market. It covers essential aspects like localization, cultural nuances, and platform-specific best practices for maximizing reach and engagement within these diverse and dynamic markets.

01/30/2026 Logistics Industry Insights
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Chinas Order No 110 Tightens Ecommerce Compliance Rules

Chinas Order No 110 Tightens Ecommerce Compliance Rules

By 2026, online sales companies will face strict regulation under "Order No. 110," with "incoming goods inspection + information disclosure" being crucial obligations. Companies need to establish sound incoming goods inspection systems, improve commodity information disclosure mechanisms, strengthen internal training, and seek professional support from third-party testing and certification organizations to ensure product quality and safety and achieve compliant operations. This includes verifying supplier qualifications, inspecting goods upon arrival, and maintaining detailed records. Failure to comply can result in penalties and reputational damage.

01/30/2026 Customs Knowledge
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Chinese Goods Gain Traction on Russias Ozon During Black Friday

Chinese Goods Gain Traction on Russias Ozon During Black Friday

Ozon's Black Friday report reveals a significant surge in demand for Chinese goods in Russia. Order volume and sales of Chinese products increased by over 500%, GMV more than doubled, and the number of consumers purchasing Chinese goods grew nearly 3.5 times. The demand for Chinese products is expanding nationwide, with high-value, cost-effective items being particularly popular. Chinese sellers should seize this opportunity by improving product quality, optimizing supply chains, strengthening brand building, and actively embracing digital transformation to capitalize on the growing Russian market.

01/30/2026 Logistics Industry Insights
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