Ebay Sellers Gain Edge with Promoted Listings Guide

Ebay Sellers Gain Edge with Promoted Listings Guide

This article details the setup process, core techniques, and optimization strategies for eBay paid promotions. It covers ad rate settings, keyword selection, listing optimization, A/B testing, and performance monitoring. The aim is to help eBay sellers increase product visibility and boost sales, thereby gaining an edge in the highly competitive cross-border e-commerce market. The guide provides actionable insights to maximize the effectiveness of paid advertising campaigns and achieve a higher return on investment.

01/04/2026 Logistics Encyclopedia
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Black Shark Cuts Staff Amid Market and Ecommerce Woes

Black Shark Cuts Staff Amid Market and Ecommerce Woes

Black Shark's layoffs have sparked concerns about the mobile phone market and the cross-border e-commerce industry. Amazon sellers are facing challenges with surging traffic but plummeting conversion rates, compounded by exchange rate fluctuations. This analysis explores these industry challenges and proposes strategies such as refined operations, diversified channels, supply chain optimization, risk management, and innovation to navigate the current landscape. These strategies aim to help businesses mitigate risks and capitalize on opportunities in a volatile market.

01/04/2026 Logistics Industry Insights
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Amazon Japan Adapts Holidays Shenzhen Launches Trade Platform Plugo Secures Funding

Amazon Japan Adapts Holidays Shenzhen Launches Trade Platform Plugo Secures Funding

This article focuses on hot topics for cross-border e-commerce sellers. It analyzes platform updates including Amazon Japan's holiday operations adjustments, Shopee Singapore's new tax regulations, Lazada's logistics rate changes, and AliExpress promotional activities. It also covers domestic news such as the launch of Shenzhen's cross-border trade big data platform and Hebei's export growth. Furthermore, it addresses the global economic situation and capital market trends, providing sellers with comprehensive market insights and valuable references.

01/04/2026 Logistics
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TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

Facing the impact of the "Double Reduction" policy, EdTech companies like Xueersi are transforming into live streaming e-commerce. Xueersi is replicating the "knowledge-based live commerce" model of Oriental Selection through a matrix account strategy and full-category expansion, sparking imitation controversies but achieving initial market success. The transition presents challenges such as lack of e-commerce operational experience and overlapping user groups, but also opportunities like teacher resources and brand effect. Differentiated competition will be crucial for the future success of EdTech companies in the live streaming e-commerce sector.

01/06/2026 Logistics Industry Insights
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Maersk Expands Ecommerce Logistics for Global Growth

Maersk Expands Ecommerce Logistics for Global Growth

Maersk upgrades its e-commerce logistics services, leveraging its global network and localized expertise to provide end-to-end solutions. These solutions encompass e-fulfillment, last-mile delivery, and cross-border shipping, empowering businesses to expand into international markets and enhance their cross-border e-commerce competitiveness. Technology-driven improvements enhance transparency and efficiency, creating a seamless 'factory-to-sofa' supply chain experience. This upgrade aims to provide a more integrated and streamlined logistics solution for businesses engaged in or looking to enter the global e-commerce landscape.

09/28/2025 Logistics
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Tiktok Shop Rivals Shopee in Vietnams 40B Ecommerce Market

Tiktok Shop Rivals Shopee in Vietnams 40B Ecommerce Market

Vietnam's e-commerce market is booming, projected to reach $40 billion by 2025. Shopee currently holds the leading position, but TikTok Shop is rapidly rising with its social commerce model. Lazada is also steadily catching up. This article analyzes the strengths and challenges of each platform, providing insights for e-commerce businesses planning to enter the Vietnamese market.

01/04/2026 Logistics Industry Insights
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Maersk Launches Global Ecommerce Parcel Service

Maersk Launches Global Ecommerce Parcel Service

Maersk's e-commerce parcel solution offers streamlined and cost-effective global parcel delivery and returns services. Through an integrated logistics network and unified platform, it helps e-commerce businesses optimize their supply chain, reduce costs, and improve customer satisfaction. The service covers both domestic and international parcel transportation, providing diverse options and customs clearance support. This comprehensive solution aims to simplify the complexities of e-commerce logistics, enabling businesses to focus on growth and customer experience.

09/28/2025 Logistics
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Global Ecommerce and Freight Forwarding Merge for Seamless Supply Chains

Global Ecommerce and Freight Forwarding Merge for Seamless Supply Chains

This paper delves into the synergistic operational model between cross-border e-commerce and international freight forwarding, emphasizing the importance of data collaboration and resilient transportation network configuration. By establishing efficient data synchronization mechanisms and flexible transportation networks, cross-border e-commerce enterprises can effectively reduce logistics costs, enhance customer satisfaction, and gain a greater competitive edge in the global market. Furthermore, this paper provides recommendations for cross-border e-commerce companies when selecting international freight forwarding service providers.

01/05/2026 Logistics Industry Insights
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Ecommerce Surge Drives Air Cargo Innovation

Ecommerce Surge Drives Air Cargo Innovation

The booming e-commerce sector is reshaping the logistics landscape, presenting both opportunities and challenges for air cargo. IATA empowers the air cargo industry and supports e-commerce growth through industry collaboration and standard development. Businesses need to strengthen security, embrace technology, and enhance value to build a digital, intelligent, and green future for air cargo. This includes adopting innovative solutions for efficiency, transparency, and sustainability to meet the evolving demands of the e-commerce era.

12/30/2025 Logistics Industry Insights
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Russian Ecommerce Expands for Chinese Sellers Amid Platform Shifts

Russian Ecommerce Expands for Chinese Sellers Amid Platform Shifts

Ozon platform introduces a new commission reduction policy, lowering return costs for merchants and benefiting the Russian e-commerce market. VIOMALL provides one-stop services for Chinese sellers through localized operations, including Ozon registration, supply chain support, and local sourcing distribution. This helps sellers seize opportunities in the Russian e-commerce market and achieve business growth. The article analyzes the trend of Sino-Russian cross-border e-commerce and discusses the challenges faced by sellers and corresponding strategies.

07/31/2025 Logistics Industry Insights
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