Chinas Ecommerce Giants Disrupt Global Retail Markets
China's 'New Four Giants' in cross-border e-commerce – Temu, SHEIN, TikTok Shop, and AliExpress – are rising in the global market with their respective advantages. Low prices and engaging content are key to their competitiveness, but they face increasing competition and evolving policies. Cross-border practitioners should closely follow platform trends, focus on product quality and value for money, adapt to the content-driven e-commerce wave, and pay attention to policy risks to succeed in the future.









