Google Digital Marketing Key to Global Ecommerce Growth

Google Digital Marketing Key to Global Ecommerce Growth

In the face of intensifying global e-commerce competition, Chinese cross-border sellers should prioritize Google digital operations. By leveraging SEO, Google Ads, data analytics, and content marketing, they can enhance overseas exposure, achieve precise customer acquisition, and ultimately improve conversion rates and brand influence. Systematic operation is key to success. This includes optimizing website content for relevant keywords, running targeted advertising campaigns, analyzing data to understand customer behavior, and creating engaging content that resonates with the target audience.

01/15/2026 Logistics Industry Insights
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Crossborder Ecommerce Faces Largeitem Shipping Hurdles

Crossborder Ecommerce Faces Largeitem Shipping Hurdles

Shipping oversized goods internationally via cross-border e-commerce requires careful attention to several key aspects. These include reinforced packaging, accurate weight and volume calculation, compliant declaration, surcharge control, optimal channel selection, insurance purchase, and confirmed last-mile delivery. This article provides a comprehensive guide to avoid common pitfalls and optimize costs, helping sellers safely, efficiently, and economically deliver bulky items to overseas buyers. It offers practical strategies for navigating the complexities of international logistics for large items.

01/15/2026 Logistics
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Major Ecommerce Platforms Prepare for Holiday Rush

Major Ecommerce Platforms Prepare for Holiday Rush

The year-end shopping season is approaching, intensifying e-commerce platform competition. Amazon's Prime Early Access Sale is generating buzz, while eBay introduces ad optimization features to assist sellers. Shopee focuses on the Halal market, and cross-border logistics companies accelerate their expansion. The Yen's depreciation exacerbates Japan's trade deficit, and fintech company Airwallex completes a new funding round. Experts advise consumers to pay attention to the selection of thermal underwear, emphasizing that tighter is not necessarily warmer.

01/16/2026 Logistics
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Crossborder Ecommerce Slump Forces Sellers to Adapt

Crossborder Ecommerce Slump Forces Sellers to Adapt

Cross-border e-commerce is facing a downturn, with companies frequently offering paid leave. This article analyzes the industry's challenges, including the global economic downturn, high logistics costs, and tightening platform policies. For small sellers, it proposes survival strategies such as refined operations, diversified channels, and cost control. It emphasizes steady progress and enhancing competitiveness to break through the winter and welcome industry recovery. The key is to focus on sustainable growth and adaptability amidst the current economic climate.

01/16/2026 Logistics Industry Insights
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Ugreen Thrives on Amazon With Productcentric Ecommerce Strategy

Ugreen Thrives on Amazon With Productcentric Ecommerce Strategy

UGREEN's premium model achieves significant sales on Amazon, with its top ten SKUs exceeding $150 million in annual revenue. This success reveals strategies for creating best-selling charging, data transmission, and audio-visual products. Compliant operations are crucial, while continuous R&D investment builds a product barrier. Solid financial performance supports the company's growth. The core of the premium model lies in product excellence, making it a valuable case study for cross-border e-commerce sellers.

01/16/2026 Logistics Industry Insights
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Guangzhous FBA Service Expands Global Ecommerce Reach

Guangzhous FBA Service Expands Global Ecommerce Reach

Guangzhou FBA first leg transportation service, centered in Guangzhou, provides efficient, convenient, and one-stop FBA first leg solutions. Leveraging efficient customs clearance, cost optimization, a professional team, flexible options, and real-time tracking, we help cross-border e-commerce sellers quickly and safely deliver goods to Amazon warehouses, seizing the opportunity to gain a competitive edge in the global market. We offer comprehensive services to streamline your supply chain and ensure timely delivery to Amazon fulfillment centers.

01/16/2026 Logistics
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Amazon FBA Guide Aids Crossborder Ecommerce in US Market

Amazon FBA Guide Aids Crossborder Ecommerce in US Market

This article provides an in-depth analysis of Amazon FBA in the US marketplace, explaining its definition, advantages, operational processes, and key considerations. It also offers advice on choosing an FBA service provider. As a cross-border e-commerce logistics solution, FBA can effectively reduce costs and improve customer satisfaction. However, sellers need to pay close attention to detail and carefully select their service provider to maximize its benefits and avoid potential issues related to inventory management and fulfillment.

01/16/2026 Logistics
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France to Ban PFAS in Select Products by 2026

France to Ban PFAS in Select Products by 2026

France will ban the import and sale of specific products containing PFAS from January 2026, primarily affecting cosmetics, ski wax, and textiles. The EU and the US are also strengthening PFAS regulations. Cross-border e-commerce sellers should promptly understand policy changes, seek alternative materials, and obtain supplier certifications to ensure compliance with local regulations and industry standards. This proactive approach is crucial for navigating the evolving landscape of PFAS restrictions and maintaining market access in France and beyond.

01/16/2026 Customs Knowledge
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Chinarussia Visafree Policy Fuels Crossborder Ecommerce Growth

Chinarussia Visafree Policy Fuels Crossborder Ecommerce Growth

The visa-free policy between China and Russia has officially taken effect, presenting unprecedented opportunities for cross-border e-commerce. This policy is expected to boost bilateral investment by 150% and trigger an explosive growth in the tourism industry. Cross-border sellers should seize this opportunity by optimizing product selection, logistics, and marketing strategies, while ensuring compliant operations. By riding this wave, they can collectively contribute to a new chapter in China-Russia economic and trade cooperation.

01/16/2026 Logistics Industry Insights
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Tiktok Sellers Optimize Operations for 2025 Holiday Sales

Tiktok Sellers Optimize Operations for 2025 Holiday Sales

The TikTok Shop year-end mega sale has begun, presenting both opportunities and challenges for cross-border sellers. This article delves into the sale's strategies and tactics, emphasizing the importance of phased operations. It also explores how to leverage cross-border e-commerce ERP systems (such as ECPP ERP) to improve operational efficiency and achieve sales breakthroughs. Detailed and refined operations are crucial for success, and effectively utilizing an ERP system can transform traffic into profit.

12/03/2025 Logistics Industry Insights
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