Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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Amazon FCL Shipping Palletized Vs Looseloaded Guide

Amazon FCL Shipping Palletized Vs Looseloaded Guide

This article provides an in-depth analysis of the advantages and disadvantages of palletized shipping versus loose loading for Amazon FCL inbound shipments, guiding sellers in choosing the optimal packaging strategy. Palletized shipping offers greater stability but occupies more space. Loose loading is more economical but requires strict adherence to specifications. The choice should comprehensively consider the type of goods, budget, time constraints, and warehouse requirements to ensure smooth and successful inbound delivery. Careful consideration of these factors is crucial for efficient and cost-effective FCL fulfillment.

01/20/2026 Logistics Encyclopedia
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Guide to Cutting Costs in US FBA Ocean Freight

Guide to Cutting Costs in US FBA Ocean Freight

This article provides an in-depth analysis of each stage of FBA ocean freight to the United States, including logistics company selection, cargo preparation, ocean freight booking, customs clearance and delivery, and after-sales service. It aims to help sellers reduce costs, improve efficiency, successfully enter the US market, and maximize profits. The article covers key considerations for navigating the complexities of FBA shipping and offers practical advice for optimizing the entire process from origin to fulfillment within the Amazon ecosystem in the US.

01/26/2026 Logistics Encyclopedia
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Aguni Airport Bolsters Japans Island Air Travel Network

Aguni Airport Bolsters Japans Island Air Travel Network

Sukko Airport is a regional airport in Japan, with IATA code AGJ and ICAO code RORA. It is situated at an elevation of 38 feet, with coordinates at 26°35′33.00″N and 127°14′27.59″E. The airport provides convenient aviation services and is dedicated to creating a comfortable travel experience for passengers, serving as an important hub connecting the islands with the outside world.

08/08/2025 Airport Codes
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Wapenamanda Airport Vital for Papua New Guineas Highlands

Wapenamanda Airport Vital for Papua New Guineas Highlands

Wapenamanda Airport (WBM/AYWD) is a vital air hub in the highlands of Papua New Guinea, located at coordinates 5°38'35.88"S 143°53'42.02"E. The airport plays a crucial role in healthcare, cargo transport, and tourism, facilitating connectivity and development for the local community. It serves as a key link between the region and the outside world, supporting essential services and economic activities.

01/05/2026 Airport Codes
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Sanford Station Airport Key to Australias Outback Connectivity

Sanford Station Airport Key to Australias Outback Connectivity

Mount Sanford Station Airport (YMSF) is located in the Australian outback at coordinates 16°58'41.88"S 130°33'17.97"E. Despite its small size, the airport is crucial for connecting remote areas and facilitating the movement of people and supplies. Understanding information about this airport helps to understand the aviation transport network in the Australian outback. It plays a vital role in supporting remote communities and industries.

01/20/2026 Airport Codes
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Sunshine Coast Airport Expands Amid Aviation Growth

Sunshine Coast Airport Expands Amid Aviation Growth

Caloundra Airport (CUD/YCDR) is a vital aviation hub serving the Sunshine Coast region of Australia, located at coordinates 26°47'60.00"S 153°6'0.02"E. The airport plays a significant role in general aviation, flight training, and tourism, acting as a crucial link connecting the Sunshine Coast with the outside world. It facilitates both domestic and recreational flights, contributing to the region's accessibility and economic activity.

01/20/2026 Airport Codes
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Kisumu Airport Key Codes Coordinates and Travel Data

Kisumu Airport Key Codes Coordinates and Travel Data

This article presents key information about Kisumu Airport in Kenya from a data analyst's perspective. It structures the information, including the airport code (KIS/HKKI), precise geographic coordinates (Latitude 0° 5' 10.10" S, Longitude 34° 43' 44.04" E), and relevant navigational details. The aim is to enhance information accessibility and usability for various purposes, providing a concise and structured overview of the airport's essential data.

01/22/2026 Airport Codes
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Argentinas Clorinda Airport Emerges As Key Air Cargo Hub

Argentinas Clorinda Airport Emerges As Key Air Cargo Hub

Clorinda Airport (CLX) is a significant air transport hub in Formosa Province, Argentina. This article provides a detailed overview of the airport's code, geographic location, operational status, and customs clearance requirements. Furthermore, it recommends utilizing the West Coast Cargo's three-letter code lookup system and other practical tools to assist businesses in achieving success in global trade. The airport plays a vital role in connecting the region and facilitating international commerce.

09/29/2025 Airport Codes
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