Tiktok Growth Strategies Skip Original Content Focus on Influencers

Tiktok Growth Strategies Skip Original Content Focus on Influencers

This paper introduces a TikTok e-commerce strategy that relies on an influencer matrix and precise traffic investment to quickly establish a business, without depending on self-made videos. The strategy involves understanding influencer content, building a foundational influencer base, and screening high-quality influencers. It aims to help sellers reduce costs, improve success rates, and continuously harvest advertising benefits. This method is particularly suitable for sellers in the initial stages or those who lack video production skills.

02/02/2026 Logistics Industry Insights
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Google Shopping Ads Drive Ecommerce Sales Growth

Google Shopping Ads Drive Ecommerce Sales Growth

This article provides an in-depth analysis of Google Shopping Ads' mechanics and core advantages. It offers a systematic optimization strategy encompassing product data feed optimization, bidding strategy selection, competitor monitoring, keyword optimization, and group optimization. The aim is to help e-commerce businesses fully leverage the potential of Google Shopping Ads, improve conversion rates, and enhance return on investment. By focusing on these key areas, businesses can effectively manage and improve their Shopping Ads performance.

12/29/2025 Logistics Industry Insights
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Datadriven Tactics Boost Crossborder Ecommerce Freight Efficiency

Datadriven Tactics Boost Crossborder Ecommerce Freight Efficiency

This paper proposes a data-driven strategy for cross-border e-commerce sea freight, aiming for a win-win situation in terms of delivery time and cost. By implementing measures such as precise inventory planning, optimized shipping routes and container types, pre-positioning in overseas warehouses, and expedited customs clearance, sellers can achieve optimal cost efficiency while ensuring timely delivery. This strategy is particularly suitable for Amazon FBA and independent store sellers replenishing inventory in bulk.

01/19/2026 Logistics
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Amazon Innovations Boost US Commerce Growth

Amazon Innovations Boost US Commerce Growth

Amazon, a leading U.S. e-commerce giant, has profoundly reshaped the business landscape through its innovative models, efficient logistics, and value-added services. By engaging in government-business partnerships and tax agreements, Amazon strives to align its growth with social responsibility. Faced with challenges, Amazon remains committed to innovation, leading the development of the e-commerce industry and bringing convenience to global consumers. Its focus on customer experience and technological advancements continues to solidify its position as a dominant force in the digital marketplace.

01/26/2026 Logistics Industry Insights
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Trade Facilitation Pact Boosts Global Commerce

Trade Facilitation Pact Boosts Global Commerce

The Trade Facilitation Agreement (TFA) is a key agreement reached by the World Trade Organization, aimed at simplifying customs procedures, enhancing transparency, strengthening cooperation, and reducing cross-border trade costs to promote global trade growth. The agreement ensures the participation of developing countries through categorized commitments and capacity-building mechanisms. Businesses should understand the TFA's content, monitor policy changes, utilize electronic methods, strengthen internal management, seize opportunities, and enhance competitiveness.

02/02/2026 Customs Knowledge
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Social Commerce Personalization Transforms Customer Engagement

Social Commerce Personalization Transforms Customer Engagement

Social commerce is reshaping the retail industry by integrating shopping experiences into social media platforms. It leverages personalized interactions, convenient shopping processes, and efficient customer service to help brands build stronger connections with customers and enhance customer loyalty. In the future, conversational commerce will become an important development direction for social commerce.

12/29/2025 Logistics Industry Insights
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Ningbocleveland Trade Route Boosts Transpacific Commerce

Ningbocleveland Trade Route Boosts Transpacific Commerce

The Ningbo-Cleveland sea freight route is a vital trade channel connecting China and the United States, spanning approximately 11,000 kilometers with a transit time of 30-40 days. Characterized by ample capacity, low cost, and stable transportation, this route handles a variety of goods including machinery, electronics, daily necessities, and agricultural products. It plays a significant role in facilitating trade between the two countries. With growing trade demands, the Ningbo-Cleveland sea freight route holds promising development prospects for the future.

02/05/2026 Logistics
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Trade Reforms Boost Global Commerce Growth

Trade Reforms Boost Global Commerce Growth

The US trade facilitation proposal aims to simplify cross-border trade processes, reduce costs, and improve efficiency, particularly benefiting SMEs. The proposal emphasizes a transparent and efficient regulatory system. It addresses specific issues through a gradual approach, considering the concerns of all parties. Ultimately, the goal is to build a more open and efficient global trading system. The focus is on practical solutions and incremental improvements to streamline trade procedures and reduce bureaucratic hurdles for businesses of all sizes.

02/05/2026 Customs Knowledge
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WCO Finalizes Key Ecommerce Trade Standards

WCO Finalizes Key Ecommerce Trade Standards

The World Customs Organization (WCO) Working Group on E-Commerce (WGEC) held its final meeting in Brussels, finalizing key annexes to the Technical Specifications of the E-Commerce Standards Framework, laying the foundation for the implementation of global standards for cross-border e-commerce. The meeting emphasized the importance of data sharing, case studies, and capacity building, and looked forward to the future development direction of cross-border e-commerce standards. These achievements have significant implications for the development of China's cross-border e-commerce.

12/30/2025 Customs Knowledge
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Walmart's New Chapter in the Chinese Market Strategy

Walmart's New Chapter in the Chinese Market Strategy

Walmart's sustained investment in the Chinese market highlights the significance of its global e-commerce strategy. By establishing multiple local offices, Walmart actively explores the potential of Chinese industrial hubs and supports local merchants in expanding into the global market. Alongside a significant increase in the number of active sellers, Walmart has launched new seller incentive programs.

06/26/2025 Logistics
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