Google Updates SEO Guide with EEAT Model Focus

Google Updates SEO Guide with EEAT Model Focus

This article delves into the E-E-A-T model in Google SEO, highlighting its significant impact on website rankings. It details eight key strategies to improve E-E-A-T, including internal linking, expert collaboration, content optimization, and technical SEO. The aim is to help website operators enhance their website's trustworthiness and authority, ultimately leading to improved search engine rankings. By focusing on Experience, Expertise, Authoritativeness, and Trustworthiness, websites can build a strong reputation and attract more organic traffic from Google.

01/04/2026 Logistics Encyclopedia
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WCO Standards Accelerate Global Trade Digitalization

WCO Standards Accelerate Global Trade Digitalization

The Secretary General of the World Customs Organization (WCO) highlighted the crucial role of data and technology in driving the global digital transformation of trade at the ICC Future Trade Forum, introducing relevant WCO initiatives. He advocated for the adoption of the WCO Data Model to promote interoperability of trade standards and explored collaboration opportunities with Singapore Customs, the International Chamber of Commerce, and APEC. The aim is to enhance trade efficiency, security, and inclusivity through standardized data and technological advancements in customs procedures and international trade.

01/05/2026 Customs Knowledge
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US Adjusts Drone Policy Amid Strained China Relations

US Adjusts Drone Policy Amid Strained China Relations

The U.S. Department of Commerce withdrew its plan to restrict drone imports from China, but the FCC still includes DJI and others on its "Covered List." Some non-Chinese drone manufacturers received exemptions until the end of 2026. China's low-altitude economy is booming, and U.S. policies are impacting the industry's development. The competition between the U.S. and China in the drone sector is expected to continue, influencing the global industrial landscape. This ongoing tension will shape future innovation and market access for drone technology worldwide.

01/23/2026 Logistics Industry Insights
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Ebay Launches 100K Fund for Circular Fashion Innovation

Ebay Launches 100K Fund for Circular Fashion Innovation

eBay, in partnership with the British Fashion Council, has launched the Circular Fashion Innovator's Fund. This fund provides funding and mentorship to small businesses, fostering innovation in secondhand market technology and service upgrades. Focusing on customer experience, circular fashion services, and social commerce, the initiative encourages consumers to engage in fashion consumption more sustainably. eBay's move further solidifies its leadership in circular fashion and contributes to building a sustainable fashion ecosystem. The fund aims to create a more seamless and engaging experience for buying and selling pre-owned clothing.

12/30/2025 Logistics Industry Insights
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WCO South Korea Boost Trade Training with Clikc Upgrade

WCO South Korea Boost Trade Training with Clikc Upgrade

The World Customs Organization (WCO), in collaboration with the Korea Customs Service (KCS), is upgrading the CLiKC! e-learning platform to enhance the capacity of customs officials worldwide to address emerging technologies and global trade trends. By developing new courses, optimizing platform technology, and expanding language support, this project will provide higher-quality training resources for customs personnel and supply chain partners. This initiative aims to promote global trade facilitation and international customs cooperation, ultimately strengthening the global customs community's ability to navigate the complexities of modern trade.

12/30/2025 Customs Knowledge
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Chinese Ebike Makers Expand Globally Amid Surging Demand

Chinese Ebike Makers Expand Globally Amid Surging Demand

The global E-Bike market is experiencing a boom, presenting opportunities for Chinese electric bicycle brands to expand overseas. This article analyzes the reasons behind the E-Bike market's growth, the advantages and challenges faced by Chinese brands in international markets, and provides market analysis for target regions like Europe, the United States, and Southeast Asia. It offers valuable insights and guidance for Chinese E-Bike brands seeking to successfully enter and compete in the global market.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Adapt to AI and Policy Changes

Amazon Sellers Adapt to AI and Policy Changes

This article provides an in-depth analysis of Amazon's recent changes in AI applications, page display, and rule adjustments. It analyzes the impact on sellers and proposes corresponding strategies. It emphasizes that sellers should return to the essence of products, value data analysis, embrace AI technology, pay attention to platform policies, and build brands to adapt to the ever-changing market environment. The key takeaway is adapting to change through a focus on product quality, data-driven decisions, and leveraging AI.

12/29/2025 Logistics Industry Insights
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Fiido Ebikes Expand Globally from Shenzhen Base

Fiido Ebikes Expand Globally from Shenzhen Base

Fiido, a Shenzhen-based E-bike brand, has successfully penetrated the global market and achieved over $100 million in annual revenue through precise market positioning, continuous product innovation, and refined content marketing. Its success provides a replicable model for Chinese E-bike brands seeking overseas expansion. Key elements include market segmentation, technological innovation, diversified channels, and a user-centric approach. Fiido demonstrates the potential for Chinese E-bike brands to thrive internationally with a well-defined market strategy and commitment to quality and customer satisfaction.

01/15/2026 Logistics Industry Insights
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Understanding Delivery Terms in International Trade — Incoterms®

Understanding Delivery Terms in International Trade — Incoterms®

Incoterms® are essential delivery terms in international commerce that clarify the rights and obligations of buyers and sellers. Developed by the International Chamber of Commerce, they help businesses avoid misunderstandings during the delivery of goods. The current version, revised in 2019, includes 11 terms applicable to various modes of transport. Understanding these terms is crucial for ensuring the smooth operation of international trade.

07/21/2025 Logistics Encyclopedia
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Amazon Brand Registry Glitch Highlights Compliance Risks

Amazon Brand Registry Glitch Highlights Compliance Risks

A recent "brand glitch" on Amazon, though caused by a system error, highlights the platform's increasingly stringent brand compliance requirements. Simultaneously, Amazon's launch of the TikTok-like "Inspire" feature signals its exploration of new social commerce models. This article delves into the details of the incident, the requirements for brand compliance, and Amazon's social commerce initiatives. It aims to provide sellers with insights for compliant operations and opportunities in this evolving landscape.

01/04/2026 Logistics Industry Insights
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