Ecommerce Brands Shift Strategies Amid Influencer Marketing Trends

Ecommerce Brands Shift Strategies Amid Influencer Marketing Trends

This article provides an in-depth analysis of the ROI of influencer marketing in the global e-commerce sector, offering strategic insights for cross-border e-commerce practitioners based on the latest developments of major e-commerce platforms. It also focuses on key seller activities and core industry data, revealing the continued growth trend of the e-commerce market size and the significant potential of the second-hand e-commerce market. This analysis helps businesses understand current market dynamics and optimize their e-commerce strategies.

02/05/2026 Logistics Industry Insights
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2026 Ecommerce Calendar Aims to Boost Independent Stores

2026 Ecommerce Calendar Aims to Boost Independent Stores

The highly anticipated '2026 Independent Website Seller Calendar' is released, offering a comprehensive timeline of key marketing events across major global markets. It provides localized strategy recommendations, monthly overseas campaign tips, and expert guidance on critical aspects of the entire e-commerce process. With Wanyitong's robust overseas warehousing and automated logistics support, independent website sellers can seize every growth opportunity in 2026 and achieve sustainable growth in their cross-border businesses.

02/03/2026 Logistics Industry Insights
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SEO Strategies Drive Costeffective Customer Growth

SEO Strategies Drive Costeffective Customer Growth

SEO optimizes website content and links to improve search engine rankings and generate free, organic traffic. It's ideal for small and medium-sized businesses, self-media, and e-commerce platforms, helping them acquire customers and grow their businesses cost-effectively. By improving visibility in search results, SEO drives targeted traffic to a website, increasing brand awareness and potential conversions. It's a crucial component of a comprehensive digital marketing strategy.

02/12/2026 Logistics Encyclopedia
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Ecommerce Shifts from Live Streaming to Shelfbased Growth

Ecommerce Shifts from Live Streaming to Shelfbased Growth

E-commerce experts suggest that the benefits of live streaming e-commerce are diminishing, and shelf e-commerce may become mainstream by 2026. Businesses should return to the fundamentals of commerce, focusing on product quality, repurchase rates, and user experience to build stable channels. Through refined operations, companies can enhance brand power and strengthen supply chain barriers for sustainable growth. The "2026 E-commerce Growth Practical Manual" helps businesses grasp trends and address challenges in the evolving e-commerce landscape.

01/27/2026 Logistics Industry Insights
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Ecommerce Growth Drives Multistore Strategy Adoption

Ecommerce Growth Drives Multistore Strategy Adoption

This article delves into the operational strategies of the 'website network' model for independent websites, covering aspects such as website building, optimization, product selection, and advertising. It explores how to optimize landing pages using tools like ShopOem and how to achieve cost reduction and efficiency improvement through hierarchical management. The article aims to provide e-commerce sellers with more comprehensive guidance on operating a 'website network' model. It focuses on leveraging multiple interconnected independent sites to expand reach and sales, while streamlining operations for maximum profitability.

01/05/2026 Logistics Industry Insights
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Amazons Buy with Prime Disrupts Independent Ecommerce

Amazons Buy with Prime Disrupts Independent Ecommerce

Amazon launched "Buy with Prime," extending FBA logistics and Prime member benefits to independent websites, aiming to help independent website sellers reduce operating costs and enhance competitiveness. This reflects Amazon's increasing attention to the independent website market and the trend of "traffic is king" in the e-commerce industry. Independent website sellers need to continuously improve their capabilities to stand out in the fierce market competition. This move signals a shift in Amazon's strategy and a potential boon for independent sellers leveraging Amazon's infrastructure.

01/04/2026 Logistics Industry Insights
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Chinas Ecommerce Boom Key Drivers and Future Outlook

Chinas Ecommerce Boom Key Drivers and Future Outlook

China boasts the highest e-commerce penetration rate globally, leading in innovative models. European e-commerce is experiencing rapid growth, with a strong emphasis on branding. Both Chinese and European e-commerce possess distinct advantages, collectively contributing to the advancement of global e-commerce. China's leads in mobile payment and live streaming commerce, while Europe emphasizes data privacy and sustainability. The differences create a dynamic global market.

12/30/2025 Logistics Industry Insights
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Global Customs Tackle Ecommerce Valuation for Smoother Trade

Global Customs Tackle Ecommerce Valuation for Smoother Trade

The World Customs Organization (WCO) held its second seminar on E-Commerce and Customs Valuation, focusing on the valuation challenges in cross-border e-commerce. The event brought together international organizations, customs administrations, and private sector representatives to discuss policies, procedures, and practices. The aim was to address the challenges posed by the dynamic nature of e-commerce trade, facilitate trade, and build a fair and efficient cross-border e-commerce ecosystem. The WCO is actively working to develop a more comprehensive e-commerce valuation system to promote the healthy development of cross-border e-commerce.

01/05/2026 Customs Knowledge
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Ecommerce Leaders Meet in Kansas City on Retail Evolution

Ecommerce Leaders Meet in Kansas City on Retail Evolution

E-commerce experts gathered in Kansas City for the KC SmartPort's "KC Delivers" forum, discussing the impact of e-commerce on the retail industry. The forum focused on e-commerce strategies, brick-and-mortar transformation, workforce needs, and logistics site selection. Experts shared insights on navigating e-commerce challenges and seizing growth opportunities. Key takeaways included strategies for retailers to adapt to the changing landscape, the importance of efficient supply chains, and the growing demand for skilled labor in the e-commerce sector. The forum also provided a glimpse into the future trends shaping the e-commerce industry.

01/29/2026 Logistics Industry Insights
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Fourstep Guide to Ecommerce Success in Southeast Asia

Fourstep Guide to Ecommerce Success in Southeast Asia

This article details four key steps for launching a cross-border e-commerce independent website business in Southeast Asia: precise product positioning and regional selection, choosing the right website building system, truly localizing operations, and effective promotion methods. It aims to help entrepreneurs avoid common pitfalls and successfully tap into the Southeast Asian market. The guide provides practical advice and insights to navigate the complexities of the region and build a thriving online business.

01/06/2026 Logistics Industry Insights
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