Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Five Key Strategies for New Tiktok Shop Sellers

Five Key Strategies for New Tiktok Shop Sellers

This article provides a beginner's guide to starting a TikTok Shop, focusing on five key aspects: product selection, traffic, profitability, paid traffic, and product strategy. It emphasizes the importance of product selection, suggesting methods like identifying blue ocean products, tracking trends, and leveraging celebrity endorsements. The guide stresses the need for targeted traffic through user profiling. It advises against unprofitable sales and encourages focusing on profitability. The article also explores using paid traffic tools for precise targeting and recommends listing multiple products and optimizing them through testing to increase the success rate of launching a TikTok Shop.

12/30/2025 Logistics Industry Insights
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KOL Outreach Boosts SEO for Independent Ecommerce Stores

KOL Outreach Boosts SEO for Independent Ecommerce Stores

This article outlines a four-step approach to building a sustainable organic traffic growth system for independent websites, leveraging the power of KOLs. The steps include keyword research, on-page SEO optimization, blogger outreach for backlinks, and traffic ranking analysis. By strategically collaborating with KOLs and implementing these SEO techniques, businesses can achieve low-cost, high-return marketing results and drive significant organic traffic to their independent websites.

12/31/2025 Logistics Industry Insights
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Kamina Airport Emerges As Key Cargo Hub in DR Congo

Kamina Airport Emerges As Key Cargo Hub in DR Congo

This article provides an in-depth analysis of Kamina Airport (KMF) in the Democratic Republic of Congo. It also introduces West Bank Cargo's powerful three-letter code query system and other practical tools. The aim is to help freight forwarders, foreign trade enterprises, and cross-border e-commerce sellers conduct international trade more efficiently, reduce logistics costs, and improve operational efficiency. This resource provides valuable information for navigating air freight in the DR Congo and leveraging tools for streamlined cargo management.

09/29/2025 Airport Codes
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Tiktok Shop Tests Managed Model in North American Ecommerce Push

Tiktok Shop Tests Managed Model in North American Ecommerce Push

TikTok Shop is accelerating its "fully managed" model in North America, aiming to challenge Amazon. Success hinges on optimizing supply chain, logistics, and user experience. Breaking through in the North American e-commerce market still presents significant challenges. While the fully managed approach simplifies selling for merchants, TikTok Shop needs to ensure efficient operations and competitive pricing to gain traction against established players like Amazon. The platform's ability to address these hurdles will determine its long-term viability in the region.

09/28/2025 Logistics Industry Insights
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ANA Cargo Expands Hangzhoutokyo Route for Ecommerce Growth

ANA Cargo Expands Hangzhoutokyo Route for Ecommerce Growth

All Nippon Airways (ANA) Cargo has launched a dedicated cargo flight route between Hangzhou and Tokyo, operating twice weekly with a Boeing 767F freighter. This new service aims to meet the growing demand for cross-border e-commerce and electronic product transportation between China and Japan. ANA will also handle cargo transiting through Tokyo to destinations in Europe and the United States. This expansion of ANA's cargo capacity demonstrates its commitment to providing efficient and reliable global transportation services to its customers.

09/26/2025 Logistics
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Guide to Tracking International Small Ecommerce Packages

Guide to Tracking International Small Ecommerce Packages

This article delves into the importance and practical methods of international small package logistics tracking. It covers key steps such as selecting logistics methods, obtaining tracking numbers, and utilizing official channels for inquiry. Furthermore, it provides solutions to common problems like delayed tracking information and abnormal logistics status. The aim is to help cross-border e-commerce businesses improve logistics tracking efficiency and optimize operational management. By understanding these strategies, businesses can enhance customer satisfaction and streamline their supply chain processes.

11/03/2025 Logistics
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Global Parcel Delivery Fixing Address Errors to Cut Returns

Global Parcel Delivery Fixing Address Errors to Cut Returns

Incorrect addresses for international small packets are a common pain point in cross-border e-commerce. This article analyzes address modification strategies at different logistics stages, emphasizing the importance of building a "three-level verification system" and suggesting that businesses choose logistics solutions that support flexible address changes. Through case studies and expert advice, it aims to help sellers reduce return rates and improve logistics efficiency. The focus is on providing practical solutions for mitigating address-related issues in international small packet delivery.

11/03/2025 Logistics
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Ecommerce Logistics Direct Shipping Vs Overseas Warehouses

Ecommerce Logistics Direct Shipping Vs Overseas Warehouses

This paper analyzes the core advantages and disadvantages of direct mail and overseas warehouse models in cross-border e-commerce logistics, emphasizing the importance of data-driven decision-making. Direct mail is flexible, suitable for testing the waters and niche products. Overseas warehouses are efficient, benefiting standardized products and in-depth market cultivation. Sellers are advised to comprehensively consider product characteristics, financial strength, and market demand to choose the most appropriate logistics strategy and leverage digital tools to optimize costs.

11/03/2025 Logistics
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Global Ecommerce Firms Expand Crossborder Logistics Solutions

Global Ecommerce Firms Expand Crossborder Logistics Solutions

Choosing the right cross-border e-commerce logistics model requires careful consideration of cost, speed, and risk. Direct mail is suitable for niche products, dedicated line logistics excels in economies of scale, and overseas warehouses require attention to inventory turnover. Businesses should build a three-dimensional evaluation model, adjusting their logistics mix in real-time based on product characteristics, market responsiveness, and capital turnover capacity. Buyun.com offers professional consulting and price comparison services to help businesses optimize their cross-border logistics.

11/03/2025 Logistics
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