Amazon Ads Datadriven Strategies to Increase Sales

Amazon Ads Datadriven Strategies to Increase Sales

This article provides a detailed introduction to the process and data analysis of Amazon advertising, covering three advertising types: Sponsored Products, Sponsored Brands, and Sponsored Display. It also explains the interpretation and application of key data metrics. This article enables readers to quickly get started with Amazon advertising and master data analysis methods to achieve continuous growth in store performance. It provides practical insights for optimizing ad campaigns and leveraging data to improve ROI in the competitive cross-border e-commerce landscape.

01/05/2026 Logistics Encyclopedia
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Ebay Outlines Account Suspension Reinstatement Strategies

Ebay Outlines Account Suspension Reinstatement Strategies

eBay account restriction is a common issue faced by cross-border e-commerce sellers. This article delves into the reasons for account restrictions, including non-shipping factors such as negative feedback and inaccurate item descriptions. It provides practical strategies for lifting restrictions, such as avoiding restricted categories and increasing account limits. The importance of compliant operation is emphasized, helping sellers to resolve crises and get back on track. The goal is to provide actionable advice for sellers struggling with eBay account limitations.

01/05/2026 Logistics Encyclopedia
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Crossborder Ecommerce Suppliers Hit by Unpaid Debts Amid Downsizing

Crossborder Ecommerce Suppliers Hit by Unpaid Debts Amid Downsizing

Frequent payment defaults by large cross-border e-commerce sellers expose the risks behind the industry's rapid growth. Suppliers face difficulties in recovering payments and need to actively take legal measures to protect their rights. The industry should strengthen risk control and establish long-term stable partnerships to jointly address these challenges. This includes implementing stricter payment terms, diversifying customer base, and exploring insurance options to mitigate the impact of potential defaults and ensure sustainable growth for all stakeholders involved.

01/05/2026 Logistics Industry Insights
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Amazon Launches Inspire to Boost Social Commerce for Sellers

Amazon Launches Inspire to Boost Social Commerce for Sellers

Amazon launched Inspire, a TikTok-like feature, aiming to integrate social entertainment with e-commerce through short videos and images, offering users a new way to discover and purchase products. This move competes with TikTok for traffic and presents both opportunities and challenges for sellers. Whether sellers can capitalize on this traffic dividend hinges on their ability to effectively utilize various channels and create high-quality, engaging content. This new feature could significantly impact product discovery and the overall shopping experience on Amazon.

01/05/2026 Logistics Industry Insights
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US Trademark Guide for Ecommerce Sellers

US Trademark Guide for Ecommerce Sellers

This article details the key considerations for cross-border e-commerce sellers when purchasing a US trademark, including trademark security assessment, assignment process and timelines, required document preparation, and Amazon Brand Registry after the transfer. It aims to help sellers avoid risks and efficiently and safely acquire a US trademark, providing security for their cross-border business. This includes evaluating the trademark's strength, understanding the legal procedures, and ensuring proper documentation for a smooth transition and successful brand registration on Amazon.

01/05/2026 Customs Knowledge
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Ihealth Wins Major US Contracts During COVID19 Testing Surge

Ihealth Wins Major US Contracts During COVID19 Testing Surge

Andon Health experienced a sales surge during Black Friday with its iHealth test kits and secured a 1.367 billion RMB order from the US government. Its success is attributed to cultivating the local market, capitalizing on the pandemic, compliant operations, and brand building. Andon Health's experience offers valuable lessons for cross-border e-commerce sellers. Key takeaways include product selection, localization, compliance, branding, and seizing opportunities. By focusing on these areas, other businesses can potentially replicate similar success in the global market.

01/05/2026 Logistics Industry Insights
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Data Reveals Key Strategies for Amazon Bestseller Success

Data Reveals Key Strategies for Amazon Bestseller Success

Cross-border e-commerce sellers face growth bottlenecks, including blind product expansion, inefficient advertising, and inventory backlog. This article proposes focusing on the "80/20 rule" to redefine bestsellers, emphasizing product quality. It shares key strategies for selecting products, leveraging data-driven insights, and fostering team collaboration to help sellers create consistently profitable, top-performing products within their categories. By concentrating efforts on high-potential items, sellers can optimize resources and achieve sustainable growth in the competitive cross-border market.

01/05/2026 Logistics Industry Insights
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Matson Maintains Stable Chinaus Shipping Amid Trade Tensions

Matson Maintains Stable Chinaus Shipping Amid Trade Tensions

This article compiles the Matson Navigation CLX and MAX service schedules from January to June 2025. It details the vessel names and voyages departing from Ningbo and Shanghai Waigaoqiao, arriving at Long Beach, USA, for each month. Given the complex and volatile global trade landscape, the stability of Matson's schedules is valuable for cross-border e-commerce. The article also includes information about service suspensions by other shipping companies in April due to tariff impacts, providing additional context for readers.

05/31/2025 Logistics
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Trucking Industry Faces Overcapacity Ecommerce Shifts

Trucking Industry Faces Overcapacity Ecommerce Shifts

At the CSCMP EDGE Conference, executives from trucking, ground parcel, and LTL companies discussed current market conditions and regulatory challenges, offering strategic advice for shippers in 2026. Key issues across sectors include overcapacity, e-commerce-driven growth, and the need for sophisticated management. Shippers should focus on strengthening strategic partnerships, improving supply chain visibility, prioritizing sustainability, and remaining agile to adapt to market fluctuations. Collaboration and data-driven decision-making are crucial for navigating the evolving landscape and optimizing supply chain performance.

01/08/2026 Logistics Industry Insights
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Ecommerce Firms Expand Capacity Ahead of Holiday Rush

Ecommerce Firms Expand Capacity Ahead of Holiday Rush

Veho, Jitsu, and Gofo, three major logistics companies, are actively preparing for the holiday shopping season by expanding capacity, optimizing technology, and building nationwide networks to enhance their service capabilities. Veho focuses on key markets, Jitsu emphasizes technology empowerment, and Gofo strives to establish a nationwide network. These measures provide e-commerce sellers with more diversified logistics options, helping them succeed during the holiday season. The companies are aiming to improve delivery speed and reliability during the peak demand period.

01/08/2026 Logistics
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