Amazon Advertisers Shift Focus from Acos to Growth Strategies

Amazon Advertisers Shift Focus from Acos to Growth Strategies

Optimizing Amazon Ads isn't solely about minimizing ACoS. Market conditions and conversion rates impose a ceiling on ACoS reduction. A refined advertising structure and differentiated strategies are crucial for maximizing profitability. Focusing solely on lowering ACoS can be detrimental if it negatively impacts sales volume or overall profit margins. Instead, a holistic approach that considers both ACoS and revenue growth is recommended for sustainable success on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Raises FBA Fees Imposes Stricter Limits on Sellers

Amazon Raises FBA Fees Imposes Stricter Limits on Sellers

Tightening Amazon FBA policies are squeezing seller profit margins due to high costs and storage limitations. Sellers face growth bottlenecks and need to refine operations, diversify channels, control costs, manage risks, and enhance brand value to meet these challenges and achieve sustainable development. This includes optimizing inventory management, exploring alternative fulfillment options, and building a strong brand presence to attract and retain customers amidst increasing competition and evolving FBA requirements.

01/04/2026 Logistics Industry Insights
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Shopee Ads Guide Strategies to Increase Sales Efficiently

Shopee Ads Guide Strategies to Increase Sales Efficiently

This article provides an in-depth analysis of Shopee platform search ads, related product ads, and shop ads, emphasizing the importance of keyword selection, budget control, and data analysis. It aims to help sellers avoid ineffective spending, improve advertising efficiency, and ultimately achieve sales growth. The article offers specific setup strategies and optimization suggestions for different ad formats, providing practical guidance for sellers. It focuses on maximizing ROI and achieving sustainable sales increases through strategic ad management within the Shopee ecosystem.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Boost Sales Through KOL Marketing Strategies

Amazon Sellers Boost Sales Through KOL Marketing Strategies

This article provides an in-depth analysis of how Amazon sellers can leverage KOL (Key Opinion Leader) marketing to enhance brand awareness and boost sales. It elaborates on the definition of KOL marketing, key factors in selecting KOLs, marketing strategy development, and the importance of compliant operations. Furthermore, it recommends four practical platforms for finding KOLs, helping sellers stand out in a competitive market. The article aims to provide actionable insights for Amazon sellers looking to effectively utilize KOL marketing for business growth.

01/04/2026 Logistics Industry Insights
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Kangliyuan Expands Fitness Empire Via Amazon Dumbbell Sales

Kangliyuan Expands Fitness Empire Via Amazon Dumbbell Sales

Kangliyuan Fitness Equipment achieves high-profit growth through its Amazon private label JXFitness. The company focuses on small equipment while expanding online sales of large equipment. However, it faces risks related to review manipulation (brushing) and reliance on large customers. The success hinges on mitigating these risks and diversifying its customer base while maintaining product quality and competitive pricing on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adapt Strategies Amid Transparent Sales Data Shift

Amazon Sellers Adapt Strategies Amid Transparent Sales Data Shift

Amazon's move to display product sales on the storefront marks a significant step towards increased platform transparency. This change will greatly impact seller operation strategies and potentially intensify market competition. Sellers should refocus on product and operational fundamentals, optimizing product quality, listings, advertising campaigns, and after-sales service to adapt to the new market environment. This shift necessitates a return to core principles and a commitment to providing genuine value to customers.

01/04/2026 Logistics Industry Insights
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Amazon Expands Seller Training Program to Boost Marketplace Growth

Amazon Expands Seller Training Program to Boost Marketplace Growth

This article provides an in-depth review of MoonSees Amazon training, analyzing its curriculum, faculty, and student reviews. The aim is to help sellers understand the actual situation of MoonSees and make rational choices based on their own needs. The article emphasizes the importance of choosing training institutions carefully, highlighting that the most suitable option is the best. It encourages potential students to research thoroughly and consider their individual learning styles and business goals before committing to any specific training program.

01/04/2026 Logistics Industry Insights
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Ozons Quality Certification Key for Russian Market Entry

Ozons Quality Certification Key for Russian Market Entry

This article, from a data analyst's perspective, delves into the product quality certification requirements of the OZON platform, emphasizing its importance and cost-effectiveness. It provides a detailed guide on certificate uploading procedures. The aim is to help sellers efficiently comply with regulations and expand into the Russian market, improve certification pass rates, and ultimately achieve success on the OZON platform. By understanding and implementing these guidelines, sellers can navigate the certification process effectively and gain a competitive advantage.

01/04/2026 Customs Knowledge
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Amazon Aggregators Face Decline As Sellers Seek New Strategies

Amazon Aggregators Face Decline As Sellers Seek New Strategies

This article analyzes the transition of the Amazon store acquisition market from boom to bust, exploring the financing and operational challenges faced by aggregators and forecasting future trends. It also proposes strategies for sellers to cope with market changes, including improving operational capabilities, diversifying development, maintaining rationality, and paying attention to industry dynamics. The aim is to help sellers seize opportunities and maximize value in a changing market environment.

01/04/2026 Logistics Industry Insights
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