Amazon Sellers Gain Profitability by Optimizing Ad Metrics

Amazon Sellers Gain Profitability by Optimizing Ad Metrics

This article delves into two core metrics of Amazon advertising: targeting match and bid match. It provides practical techniques to reduce ACOS and increase ROAS, aiming to help sellers and operators optimize advertising strategies for profitable growth. Strategies such as keyword optimization, listing optimization, bidding strategies, audience targeting, and data analysis are explored to help sellers stand out in a competitive market. The focus is on actionable steps to improve ad performance and drive sales effectively.

01/05/2026 Logistics Industry Insights
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Amazons Ad Strategy Boosts New Product Sales

Amazons Ad Strategy Boosts New Product Sales

Facing challenges in promoting new products on Amazon? This article unveils competitor advertising strategies and keyword layouts. Leverage the Sif plugin for in-depth competitor analysis, empowering sellers to optimize promotion plans, increase new product success rates, and boost profit margins. We explore competitor's keyword strategy, advertising campaigns, and listing optimization. Identify opportunities to differentiate your product and improve visibility. Free trial available. Take action now to gain a competitive edge and maximize your Amazon sales potential!

01/05/2026 Logistics Industry Insights
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Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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Amazon Sellers Adopt Brand Hijacking to Regain Control

Amazon Sellers Adopt Brand Hijacking to Regain Control

This article shares practical experience on how Amazon sellers can regain brand control when their brand is maliciously altered and their listings are forcibly added to variations. It details a 'suicide' takedown strategy to disconnect from malicious variations. The article emphasizes the importance of thinking outside the box and leveraging platform rules, offering a novel solution for sellers facing similar challenges. This method involves temporarily taking down the listing to break the connection and ultimately reclaim brand ownership.

02/12/2026 Logistics Industry Insights
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Amazon Sellers Face VAT Brand Challenges in Crossborder Ecommerce

Amazon Sellers Face VAT Brand Challenges in Crossborder Ecommerce

Amazon sellers should prioritize VAT tax compliance to avoid tax risks. Combat malicious listing hijacking through brand registration and complaints. Implement meticulous FBA inventory management to optimize logistics. New sellers need to understand the store registration qualification review process. Mastering these key skills will help sellers achieve profitable growth on the Amazon platform. This involves understanding VAT regulations, protecting your brand from unauthorized sellers, efficiently managing your FBA inventory, and navigating the initial registration process smoothly.

01/21/2026 Customs Knowledge
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Temu Sellers Share Four Key Rules for Milliondollar Success

Temu Sellers Share Four Key Rules for Milliondollar Success

This article unveils the four golden rules for achieving explosive sales on Temu: selecting products to fill demand gaps, pricing based on total costs, optimizing operations for clicks and conversions, and conducting thorough compliance checks before listing. By mastering these core principles, novice sellers can also achieve performance growth on the Temu platform. This includes identifying unmet needs, calculating all expenses for accurate pricing, focusing on click-through rates and conversion rates, and ensuring product compliance before launching.

02/03/2026 Logistics Industry Insights
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Spain Mandates Einvoicing Ireland Expands Energy Subsidies

Spain Mandates Einvoicing Ireland Expands Energy Subsidies

This article highlights six major overseas business opportunities, focusing on Spain's e-invoicing reform, Ireland's energy subsidies, UK's research and development investment, Brazil's e-commerce market, Iran's copper industry investment, and Singapore's new listing policies. It provides forward-looking information and decision-making references for companies seeking to expand internationally. The analysis aims to assist businesses in identifying potential ventures and navigating the complexities of global markets, offering valuable insights for strategic planning and successful overseas expansion.

02/03/2026 Customs Knowledge
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Amazon Sellers Reveal Top Products and Growth Tactics

Amazon Sellers Reveal Top Products and Growth Tactics

This article provides a list of best-selling products on Amazon US, covering categories such as electronics, home goods, beauty & skincare, sports & fitness, and children's toys, with in-depth analysis of each category's market potential. It also shares Amazon US operational strategies, including keyword optimization, Listing optimization, FBA services, advertising, customer service, and data analysis. The aim is to help sellers choose the right products, master operations, achieve sales growth, and successfully tap into the US Amazon market.

02/03/2026 Logistics Encyclopedia
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Rakuten France Eyes Crossborder Ecommerce Growth

Rakuten France Eyes Crossborder Ecommerce Growth

Rakuten France, a leading e-commerce platform in Europe, offers a blue ocean market opportunity for cross-border sellers. This article details the platform's advantages, registration requirements, fees, logistics policies, and best-selling product categories, providing a practical guide for sellers interested in entering the French market. It covers key aspects like account setup, product listing, and fulfillment strategies to help sellers succeed on Rakuten France and tap into the growing online retail sector in France.

01/04/2026 Logistics Encyclopedia
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Google Search Free Listings Boost Retail Growth

Google Search Free Listings Boost Retail Growth

This article unveils the secrets of displaying product images and prices in Google search results, explaining that it's achieved through the "Free Product Listing" feature in Google Merchant Center (GMC). Activating this feature allows products to be displayed for free in search results, bringing significant free traffic and higher conversion rates to B2C businesses. It represents a crucial opportunity for retail business growth by increasing product visibility and driving potential customers to your website without paid advertising.

01/04/2026 Logistics Encyclopedia
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