Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Pinduoduos Profit Growth Raises Questions About Temus Global Expansion

Pinduoduos Profit Growth Raises Questions About Temus Global Expansion

Pinduoduo's Q3 financial report is impressive, with net profit soaring nearly 6 times, significantly outperforming its peers in revenue and profit growth. The growth is mainly attributed to increased advertising and commission revenue, as well as reduced losses in Duoduo Maicai. Increased marketing expenses were primarily used to promote its overseas platform, Temu. Pinduoduo's scale has surpassed eBay, leading the industry in growth rate. The success or failure of Temu will be a crucial variable for future performance.

01/06/2026 Logistics Industry Insights
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Zara Expands Secondhand Market with French Launch

Zara Expands Secondhand Market with French Launch

ZARA France launched a second-hand platform, signaling fast fashion giants' accelerated entry into the circular economy. The second-hand clothing market has huge potential, attracting SHEIN, H&M, and others. E-commerce giants like eBay, TikTok, and Amazon are also increasing their investment in second-hand fashion. Europe's second-hand e-commerce is growing rapidly, with consumers focusing on low prices and environmental protection. Tapping into the second-hand market presents both opportunities and challenges.

12/31/2025 Logistics Industry Insights
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Major Ecommerce Platforms Prepare for Holiday Rush

Major Ecommerce Platforms Prepare for Holiday Rush

The year-end shopping season is approaching, intensifying e-commerce platform competition. Amazon's Prime Early Access Sale is generating buzz, while eBay introduces ad optimization features to assist sellers. Shopee focuses on the Halal market, and cross-border logistics companies accelerate their expansion. The Yen's depreciation exacerbates Japan's trade deficit, and fintech company Airwallex completes a new funding round. Experts advise consumers to pay attention to the selection of thermal underwear, emphasizing that tighter is not necessarily warmer.

01/16/2026 Logistics
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Smart Pet Tech Booms in Crossborder Ecommerce

Smart Pet Tech Booms in Crossborder Ecommerce

The smart pet market is booming, presenting new opportunities for cross-border e-commerce sellers. This analysis delves into smart pet product categories, market data, and operational strategies on platforms like Amazon and eBay. It emphasizes the importance of supply chain management and compliance risks, offering answers to frequently asked questions to help sellers tap into the lucrative smart pet market. This guide provides insights for navigating the market and maximizing profits in this growing sector.

01/19/2026 Logistics Industry Insights
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Guide to SWIFT Codes for Habib Bank Pakistan Transfers

Guide to SWIFT Codes for Habib Bank Pakistan Transfers

This article details the SWIFT code system of Habib Bank Limited (HBL) in Pakistan, providing a guide to cross-border remittances and listing information for some branches. It emphasizes the importance of using the correct SWIFT code and offers guidance on finding branch codes, understanding the cross-border remittance process, and highlighting key considerations. This aims to facilitate efficient and accurate cross-border payments through HBL, ensuring smooth transactions and minimizing potential errors during international money transfers.

09/01/2025 International Settlement
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Amazon Brand Registry Shortterm Fix or Longterm Strategy

Amazon Brand Registry Shortterm Fix or Longterm Strategy

Amazon's Brand Registry Exemption is a temporary solution to address sellers' difficulties in listing products before Brand Registry approval. This article analyzes its advantages and limitations, providing a detailed application guide and important considerations. It emphasizes that Brand Registry Exemption is only a temporary measure, and registering a trademark and completing Brand Registry is the long-term solution to obtain comprehensive brand protection and competitive advantages on Amazon. It's crucial for building a sustainable brand presence.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Prioritize Profitability Over Vanity Metrics

Amazon Sellers Prioritize Profitability Over Vanity Metrics

Amazon sellers need to move beyond a sole focus on traffic and prioritize product profitability. Improving listing conversion rates and keyword rankings, while developing differentiated products with strong brand value, are key strategies for navigating increasing competition and achieving sustainable growth. This involves creating high-profit products that stand out and command a premium, rather than solely chasing volume. A shift in mindset towards profit-driven operations is crucial for long-term success on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Ads Strategies Drive Growth and Optimization

Amazon Ads Strategies Drive Growth and Optimization

This article delves into the underlying logic of Amazon Advertising, explaining its different goals and roles during the growth and maturity phases of product listings. It provides strategies for building and optimizing advertising architecture, emphasizing the impact of advertising on impressions, click-through rates, and conversion rates. The article also covers the selection of different ad types, bidding strategies, and matching types. The aim is to help sellers more effectively leverage Amazon Advertising to drive product listing growth.

01/04/2026 Logistics Industry Insights
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Amazon Introduces Feature to Enhance Product Conversions

Amazon Introduces Feature to Enhance Product Conversions

Amazon's "New Model" feature helps sellers promote upgraded products by displaying links to the new version on the older listing page, driving traffic conversion. This article details the concept, setup requirements, operational steps, and precautions for using this feature, providing sellers with a practical guide. It explains how to leverage the existing traffic of older product listings to boost the visibility and sales of newer, improved models. This can significantly improve product discoverability and overall sales performance.

01/04/2026 Logistics Encyclopedia
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