This article analyzes the transformation of the European cross-border e-commerce market. Traditional giants Amazon and eBay remain strong, while the emerging platform Temu is rapidly rising. Market competition is becoming increasingly intense, compelling all platforms to continuously innovate and optimize to meet the ever-changing consumer demands.
This article provides an in-depth analysis of how to view and analyze Amazon organic ranking, advertising ranking, organic traffic, and advertising traffic. By utilizing tools like Seller Sprite, sellers can gain a more precise understanding of product performance, optimize listings, and refine advertising strategies. This enables them to boost sales and achieve refined operations.
This article reveals two techniques for expanding Amazon category nodes: Firstly, repeatedly opening cases with different wording to persuade customer service to add the desired node. Secondly, merging listings to allow new products to inherit the categories of existing products with multiple nodes. Mastering these methods can effectively improve product visibility and boost sales growth.
A key aspect of Amazon operations is improving a product's organic ranking in search results to reach the top positions. This allows businesses to benefit from organic traffic, reduce advertising costs, and increase profitability. Strategies such as optimizing listings, improving conversion rates, and strategically using advertising can effectively enhance product ranking and create bestsellers.
Coupang launched an off-site advertising feature to "increase overall sales," allowing automatic ad sellers to expand to platforms like Naver and Google. This provides convenience for inexperienced sellers, but may not be as precise as professional team targeting. Sellers should rationally evaluate the feature, remembering that optimizing listings and enhancing product competitiveness remains key.
This article explores comprehensive strategies to prevent malicious follow-selling behavior on the Amazon FBA platform. It covers effective tactics such as brand registration, participation in brand protection programs, optimizing product listings, monitoring listing dynamics, showcasing brand image, and legal rights protection. These recommendations aim to provide sellers with a systematic approach to safeguarding their brands.
This article provides an in-depth analysis of three major types of Amazon infringement: trademark, copyright, and patent. It offers corresponding strategies and preventive measures. Sellers should conduct self-checks on Listings, products, and packaging, ensuring supply chain legality and content originality. Regular risk assessments are crucial to avoid infringement risks and ensure the safe operation of the store.
This article discusses the HS coding classification method for bedding sets, emphasizing principles such as prioritizing specific name listings, classifying based on fundamental features, and subsequent classifications according to general rules. The specific codes for bed sheets and pillowcases are 6302211000 and 6302219010, while comprehensive bedding sets are classified under 6302219090 or 6302229090. This process provides clear guidance for customs compliance.
This article provides an in-depth analysis of optimization strategies for plain text product descriptions on the OZON platform. It emphasizes four key elements: keyword usage, highlighting advantages, emphasizing attributes, and storytelling marketing. The article also reminds sellers to pay attention to prohibited words and promotional information. The goal is to help sellers create more attractive and higher-converting product listings on OZON.
OZON reviews are crucial for conversion rates; positive reviews improve search ranking and sales. However, avoid over-reliance on fake reviews and focus on product quality and listing optimization. Encourage positive reviews through incentives and create high-quality product content for sustainable growth. Prioritizing genuine customer satisfaction and informative listings will ultimately lead to better performance on the OZON platform.
