Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Pinduoduos Q3 Profit Jumps Sixfold Amid Temu Global Push

Pinduoduos Q3 Profit Jumps Sixfold Amid Temu Global Push

Pinduoduo's Q3 earnings report reveals a nearly 6-fold surge in net profit, primarily driven by growth in online marketing services and transaction services revenue, coupled with reduced losses in Duoduo Maicai. Pinduoduo has significantly increased its investment in marketing and R&D, particularly substantial investments in its overseas platform, Temu, demonstrating its global expansion ambitions. While Temu is not focused on profitability in the short term, its future performance will directly impact Pinduoduo's overall financial results. The report highlights Pinduoduo's strategic shift towards global markets and increased investment in technology.

01/16/2026 Logistics Industry Insights
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Shopee Lazada Boost Seller Programs in Latam Southeast Asia

Shopee Lazada Boost Seller Programs in Latam Southeast Asia

Shopee continues to increase its investment in the Latin American market, projecting an investment of $1.5 billion with the goal of capturing 20% of the Brazilian e-commerce market share by 2025. Lazada has launched a Preferred Seller program, offering benefits such as traffic support to high-performing sellers. Amazon has expanded its Transparency program to combat counterfeit goods, while eBay has added certified docking warehouses to optimize logistics services. These initiatives highlight the ongoing efforts to improve seller performance, combat fraud, and enhance the overall e-commerce experience.

01/04/2026 Logistics Industry Insights
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Ecommerce Giants Key Strategies for Optimal Product Selection

Ecommerce Giants Key Strategies for Optimal Product Selection

This article provides an in-depth analysis of product selection strategies for cross-border e-commerce platforms such as Amazon, AliExpress, eBay, and Wish. It covers key aspects like niche market identification, selection of traffic-driving/profit-generating products, platform-specific characteristics, and data-driven product selection. The aim is to help sellers accurately identify potential products, improve operational efficiency, and enhance profitability. It offers insights into how to choose the right products based on market trends and platform requirements, ultimately leading to increased sales and success in the competitive global e-commerce landscape.

01/06/2026 Logistics Industry Insights
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Ebays Vero Program Protects Sellers and IP Rights Owners

Ebays Vero Program Protects Sellers and IP Rights Owners

This article provides an in-depth analysis of the eBay VeRO program, explaining its function as a core mechanism for intellectual property protection. It offers detailed guidance for rights holders on how to protect their rights through the program, and provides practical advice for sellers on avoiding infringement complaints and strategies for appealing wrongful removals. The importance of compliant operations is emphasized, aiming to help sellers mitigate risks and jointly maintain a fair and healthy e-commerce environment. This includes best practices for navigating the VeRO system and ensuring listings are compliant with IP laws.

01/04/2026 Customs Knowledge
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Amazon Expands As Tiktok Temu Boost Ecommerce Features

Amazon Expands As Tiktok Temu Boost Ecommerce Features

This article summarizes the latest cross-border e-commerce news, including Amazon's new office in Riyadh, TikTok's launch of text and image mode, Pinduoduo TEMU's release of a seller center APP, the eBay Fulfillment Q4 incentive program, and Shopee Singapore's implementation of low-value goods tax. It provides corresponding opportunity interpretations, strategic suggestions, and countermeasures to help cross-border e-commerce sellers grasp market dynamics and achieve business growth. This analysis aims to equip sellers with the knowledge and tools to navigate the evolving landscape and capitalize on emerging trends.

01/04/2026 Logistics
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Secondhand Market Booms As Retail Giants Compete for Share

Secondhand Market Booms As Retail Giants Compete for Share

Giants like eBay are re-entering or entering the second-hand market, driven by market share, environmental concerns, and potential. Profitability remains a key challenge, requiring clear market positioning, improved quality, and enhanced user experience. The resurgence highlights the growing importance of circular economy principles and the increasing consumer demand for sustainable options. Success hinges on overcoming logistical hurdles and building trust in the quality and authenticity of pre-owned goods. The future of the second-hand market looks promising, but requires innovation and strategic adaptation to thrive.

12/30/2025 Logistics Industry Insights
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Major Ecommerce Firms Compete in Growing Secondhand Market

Major Ecommerce Firms Compete in Growing Secondhand Market

E-commerce giants are increasingly investing in the secondhand market, signaling the rise of sustainable consumption. eBay is reshaping its core business, and fast-fashion brands like SHEIN and Zara are also entering the space. The markets for secondhand apparel, sneakers, and furniture show significant potential, but profitability remains a challenge. Cross-border sellers should seize this opportunity by selecting appropriate product categories, establishing reliable supply chains, providing professional services, and embracing sustainable development principles. The secondhand market presents a promising avenue for growth within the evolving e-commerce landscape.

01/16/2026 Logistics Industry Insights
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Chinas Smart Pool Cleaners Gain Popularity in Western Markets

Chinas Smart Pool Cleaners Gain Popularity in Western Markets

The demand for efficient and intelligent cleaning products is increasing among middle-class families in Europe and the United States. Pool cleaning robots, as one of the 'big three' smart home products for yards, have significant market potential. Chinese sellers are performing well on platforms like eBay due to their supply chain and technological advantages. In the future, intelligence, integration, and efficiency will be the development trends. It is recommended that sellers pay attention to market demand, strengthen technology research and development, and seize the new round of stocking cycle.

01/21/2026 Logistics Industry Insights
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Macau Airlines Boosts Cargo Ops with AVS GSA Partnership

Macau Airlines Boosts Cargo Ops with AVS GSA Partnership

Air Macau has partnered with AVS GSA to expand its air freight business in Thailand. Both parties will collaborate on sales and marketing, operational support, and customer service to drive market growth and enhance service quality, in response to the increasing demand for air freight.

08/04/2025 Logistics
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