Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

The eBay advertising fee rate directly impacts promotion effectiveness. This article delves into the core formula and influencing factors of eBay advertising fee rates. It provides practical strategies for optimizing advertising fee rates, improving conversion rates, and selecting keywords. The aim is to help sellers achieve more efficient advertising and a higher return on investment on the eBay platform. Understanding these factors is crucial for maximizing visibility and driving sales through eBay's advertising system.

12/30/2025 Logistics Encyclopedia
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Target Adopts Sustainable Sourcing to Green Supply Chain

Target Adopts Sustainable Sourcing to Green Supply Chain

Target announced a new forest product sourcing policy, committing to responsible sourcing for all forest products and derivatives. This policy impacts Target and its owned brands, aiming for full sustainability within five years. This move responds to increasing consumer demand for corporate social responsibility and aligns with other sustainability initiatives in the industry, collectively promoting global forest conservation and sustainable development. Target's commitment underscores the growing importance of environmentally conscious practices in the retail sector and its dedication to minimizing its impact on global forests.

01/29/2026 Logistics Industry Insights
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Tongtu ERP Streamlines Crossborder Ecommerce for 1688 Sourcing

Tongtu ERP Streamlines Crossborder Ecommerce for 1688 Sourcing

This article delves into the challenges faced by cross-border e-commerce sellers sourcing from 1688. It introduces how TongTool ERP helps sellers optimize operations, reduce costs, and improve efficiency through one-stop procurement, listing, and efficient shipping solutions. The article also details this week's series of training courses, covering key aspects such as ERP operation, 1688 procurement strategies, and efficient order fulfillment. These courses aim to empower sellers with the knowledge and tools to streamline their cross-border e-commerce business.

02/12/2026 Warehousing
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AI Transforms Global B2B Sourcing for Export Growth

AI Transforms Global B2B Sourcing for Export Growth

B2B foreign trade companies face challenges in customer acquisition, with traditional methods being costly. This article points out that by leveraging big data and AI technology, through internet big data search, historical trade data analysis, global company database screening, and AI cross-border video tools, companies can achieve efficient and precise customer acquisition, reduce costs, improve inquiry quality, and boost business growth. This approach offers a data-driven and AI-powered solution to overcome the limitations of traditional B2B lead generation methods.

02/03/2026 Customs Knowledge
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Taiwans Shopee Sellers Boost Profits With Lowcost Sourcing

Taiwans Shopee Sellers Boost Profits With Lowcost Sourcing

This article delves into product selection strategies for Shopee Taiwan, focusing on three potential categories: home & living, small appliances, and men's clothing. By understanding the demands of the Taiwan market and leveraging the advantages of the mainland China supply chain, it reveals how to select low-cost, high-profit products. Real-world case studies are used to provide practical product selection techniques, helping sellers create popular stores and achieve sales growth. It provides insights into identifying profitable niches and optimizing product listings for the Taiwanese consumer.

01/04/2026 Logistics Encyclopedia
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Wechat Group Buying Faces Trust and Sourcing Challenges

Wechat Group Buying Faces Trust and Sourcing Challenges

The WeChat-based dropshipping group buying model carries inherent risks. Behind the low-priced sources lie potential issues with quality, after-sales service, and authenticity. This article reveals industry secrets, offering practical methods for identifying genuine and fake suppliers. It emphasizes the importance of trust in community group buying, advising community leaders to exercise caution when choosing WeChat channels. The article recommends prioritizing offline inspections and collaborations with B2B platforms to mitigate supply chain risks and ensure product quality for community members.

02/05/2026 Logistics Industry Insights
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Trade Deals Cut Sourcing Costs for Global Manufacturers

Trade Deals Cut Sourcing Costs for Global Manufacturers

Multinational manufacturers can significantly reduce global procurement costs by effectively leveraging trade agreements. This paper proposes five best practices: in-depth understanding of regulations, building a regulatory database, optimizing supply chain connectivity, utilizing advanced technology, and continuous improvement. By implementing these practices, companies can lower tariff expenses and enhance their competitiveness in the global market. Focusing on these key areas enables businesses to maximize the benefits offered by trade agreements and achieve substantial cost savings in their international sourcing operations.

01/16/2026 Customs Knowledge
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Supply Chain Risks Exposed in Sustainable Sourcing Push

Supply Chain Risks Exposed in Sustainable Sourcing Push

Lack of transparency in sustainable procurement poses a significant risk to supply chains. Companies need to enhance transparency, establish strategic partnerships with suppliers, optimize supply chain layouts, and reshape their long-term development thinking to address these challenges. By doing so, they can achieve sustainable development and gain a competitive edge in the market. Improving visibility and collaboration are key to mitigating risks and ensuring alignment with ESG goals, ultimately fostering a more resilient and responsible supply chain.

01/16/2026 Logistics Industry Insights
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Walmarts 350B US Sourcing Plan Reshapes Supply Chains

Walmarts 350B US Sourcing Plan Reshapes Supply Chains

Walmart announced a $350 billion investment over the next decade to purchase goods made in the USA, aiming to support domestic businesses, shorten supply chains, reduce carbon emissions, and meet consumer demand. Through the 'American Lighthouses' initiative, Walmart seeks to remove obstacles to domestic manufacturing, empower small and medium-sized enterprises, and reshape a more resilient and sustainable supply chain. This move is expected to create jobs, stimulate economic growth, enhance supply chain resilience, and boost consumer confidence.

01/19/2026 Logistics Industry Insights
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Supply Chain Firms Boost Sourcing from Womenowned Businesses

Supply Chain Firms Boost Sourcing from Womenowned Businesses

Supply chain giants like Walmart are committing to increasing procurement from certified women-owned businesses over the next five years. This initiative aims to enhance brand image, foster innovation, mitigate risks, and fulfill social responsibility. Diverse sourcing not only builds consumer trust but also strengthens supply chain resilience, creating a win-win scenario for businesses in terms of both commercial and social value. Companies should establish clear objectives, optimize procurement processes, and collaboratively build an inclusive supply chain ecosystem.

01/29/2026 Logistics Industry Insights
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