Amazon Sellers Turn to Shortform Video for Sales Growth

Amazon Sellers Turn to Shortform Video for Sales Growth

This article delves into the value and application of Amazon product videos, providing practical production and optimization strategies. It aims to help Amazon sellers leverage short video marketing to increase product visibility, improve conversion rates, and succeed in a competitive market. Covering diverse application scenarios, production key points, distribution channels, and future trends of product videos, this article offers sellers a comprehensive practical guide. Learn how to effectively use video to showcase your product and drive sales on Amazon.

01/04/2026 Logistics Encyclopedia
Read More
Xiaohongshu Ad Spending Doesnt Ensure Brand Success Key Pitfalls

Xiaohongshu Ad Spending Doesnt Ensure Brand Success Key Pitfalls

This article analyzes three brand campaigns on Xiaohongshu that failed despite million-dollar investments, revealing potential risks. It identifies reasons for failure from external market competition and internal operational management. The article suggests avoiding pitfalls by understanding the market, finding product differentiation, focusing on refined operations, and returning to the essence of the product. It emphasizes that product quality is fundamental, and building a strong product-centric self-media presence is key to successful Xiaohongshu campaigns.

12/29/2025 Logistics Industry Insights
Read More
Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

OZON has officially launched a pricing calculator to help sellers accurately calculate shipping costs and optimize product pricing. By selecting the product category, entering dimensions and weight, and choosing the shipping region, sellers can obtain a detailed list of logistics providers, prices, and delivery times. Sellers should estimate product weight and dimensions based on product selection, filter for cost-effective logistics solutions, create warehouses reasonably, and pay attention to market changes to dynamically adjust pricing, thereby maximizing profits.

12/29/2025 Logistics
Read More
4PL Services Boost Strategic Supply Chain Growth

4PL Services Boost Strategic Supply Chain Growth

4PL, acting as a 'lead logistics provider,' integrates resources like 3PL, technology, and consulting to offer end-to-end supply chain solutions. Companies avoid building their own logistics departments, reducing operational costs and gaining access to professional supply chain management and data analysis support. This allows them to focus on their core business activities and improve overall efficiency. 4PL fosters strategic partnerships, optimizing the entire supply chain from sourcing to delivery for enhanced performance and competitive advantage.

09/28/2025 Logistics Encyclopedia
Read More
Global Dry Cargo Supply Chain Seeks Resilience Amid Challenges

Global Dry Cargo Supply Chain Seeks Resilience Amid Challenges

This paper delves into the pivotal role of dry goods transportation within the global supply chain, analyzing the specific demands of industries like retail, automotive, and electronics, and emphasizing the importance of building supply chain resilience. By diversifying sourcing, optimizing inventory, embracing digital transformation, implementing robust risk management, and fostering stronger collaboration, businesses can enhance their supply chain's ability to withstand disruptions. Furthermore, the need for customized logistics solutions tailored to the unique characteristics of different industries is highlighted.

09/28/2025 Logistics Encyclopedia
Read More
US Truck Tariffs Strain Manufacturing and Raise Costs

US Truck Tariffs Strain Manufacturing and Raise Costs

The U.S. imposed a 25% tariff on imported trucks, aiming to boost domestic manufacturing. However, this action may lead to increased transportation costs, impacting commodity prices and potentially triggering trade friction. Businesses need to respond proactively, balancing short-term cost pressures with long-term strategic goals. The tariff could disrupt existing supply chains and force manufacturers to re-evaluate their sourcing and production strategies. This situation highlights the complex interplay between trade policy, manufacturing, and the global supply chain.

11/03/2025 Logistics Industry Insights
Read More
Significant Improvement in Efficiency of Chongqing's China-europe Railway Express (yuxinou), Promoting Regional Logistics Development

Significant Improvement in Efficiency of Chongqing's China-europe Railway Express (yuxinou), Promoting Regional Logistics Development

The China-Europe Railway Express (Chongqing-Xinjiang-Europe) has reduced its transit time to 13 days, attracting participation from Southeast Asian and European countries and significantly improving regional logistics efficiency. This railway route facilitates faster transportation of goods from the Yangtze River Delta and Pearl River Delta to Europe via Chongqing, enhancing trade convenience. The Chongqing authorities plan to strengthen logistics infrastructure cooperation with countries along the route, expand sourcing regions, and develop modern logistics parks.

07/21/2025 Logistics
Read More
Global Shipping Crisis Worsens As Blank Sailings Surge

Global Shipping Crisis Worsens As Blank Sailings Surge

The global shipping industry faces significant challenges due to US-China trade friction, with a surge in blank sailings surpassing even pandemic levels. Reports indicate a substantial decline in freight volume on Asia-US routes. Businesses should proactively plan, diversify sourcing, and strengthen collaborations to navigate the evolving trade landscape. The increase in blank sailings indicates reduced demand and capacity management by shipping companies in response to the trade tensions and their impact on cargo volumes.

01/05/2026 Logistics Industry Insights
Read More
Global Firms Adopt New Strategies to Tackle Supply Chain Volatility

Global Firms Adopt New Strategies to Tackle Supply Chain Volatility

In the face of ongoing global supply chain disruptions, businesses need to enhance end-to-end visibility, implement key strategies such as diversified sourcing and strategic inventory, and strengthen customs compliance. By building a resilient supply chain, companies can not only navigate peak season challenges but also gain a long-term competitive advantage and achieve sustainable development. Prioritizing these areas allows for proactive risk mitigation and ensures smoother operations, ultimately leading to improved customer satisfaction and profitability.

01/05/2026 Logistics Industry Insights
Read More
Russian Ecommerce Expands for Chinese Sellers Amid Platform Shifts

Russian Ecommerce Expands for Chinese Sellers Amid Platform Shifts

Ozon platform introduces a new commission reduction policy, lowering return costs for merchants and benefiting the Russian e-commerce market. VIOMALL provides one-stop services for Chinese sellers through localized operations, including Ozon registration, supply chain support, and local sourcing distribution. This helps sellers seize opportunities in the Russian e-commerce market and achieve business growth. The article analyzes the trend of Sino-Russian cross-border e-commerce and discusses the challenges faced by sellers and corresponding strategies.

07/31/2025 Logistics Industry Insights
Read More