Amazon Expands Seller Support with New Features Bonuses

Amazon Expands Seller Support with New Features Bonuses

Amazon is testing a product detail page optimization initiative, combined with a Brand Referral Bonus, to encourage sellers to improve their pages and drive external traffic. This aims to increase sales and reduce referral fees. By optimizing product listings and promoting them off-Amazon, sellers can potentially earn a bonus on sales generated through their attribution links. This program incentivizes sellers to actively promote their products and improve their overall marketing strategy, ultimately benefiting both the seller and Amazon.

12/30/2025 Logistics Industry Insights
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Amazons Seller Program Sparks Debate Over Fairness

Amazons Seller Program Sparks Debate Over Fairness

Amazon has launched the Account Health Assurance (AHA) program to provide additional protection for sellers with high Account Health Ratings (AHR), preventing account suspension due to occasional issues. To participate, sellers must meet certain criteria, including a good AHR, valid contact information, and cooperation in resolving problems. This program reduces the risk of account suspension, improves problem-solving efficiency, and promotes compliant operations. However, it's not a panacea, and sellers still need to continuously improve their operational performance.

12/30/2025 Logistics Industry Insights
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Amazon Introduces Video Ads to Boost Seller Engagement

Amazon Introduces Video Ads to Boost Seller Engagement

Amazon has upgraded its Display Ads video advertising feature, providing sellers with a new way to drive off-Amazon traffic and enhance brand exposure. By dynamically showcasing products, combined with precise targeting and bidding optimization strategies, it helps sellers increase sales and brand influence in a competitive market. This upgrade allows for more engaging product demonstrations and improved campaign performance, ultimately assisting sellers in standing out and achieving their advertising goals outside of the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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EU Energy Efficiency Labels Temu Compliance Guide

EU Energy Efficiency Labels Temu Compliance Guide

This article provides a detailed interpretation of Temu's latest compliance policies regarding energy efficiency labels and the EU Authorized Representative (EAR). It clarifies the product scope, supplier obligations, and the requirements and role of the EAR for sellers of energy-saving products. It emphasizes Temu's specific compliance requirements and alerts sellers to potential risks and responsibilities. The aim is to assist sellers in successfully expanding into the European market and avoiding product removal due to non-compliance.

02/04/2026 Customs Knowledge
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Temu Launches Semimanaged Model for Crossborder Ecommerce

Temu Launches Semimanaged Model for Crossborder Ecommerce

TEMU is launching a "Semi-Managed" model, offering cross-border e-commerce sellers more choices and benefits. This model targets sellers with goods already in overseas warehouses, aiming to improve delivery times, expand product categories, and revitalize overseas inventory. It will build a stronger cross-border e-commerce ecosystem, helping TEMU achieve its 2024 GMV target of $30 billion. The new model is expected to provide more flexibility and control for sellers while leveraging TEMU's platform and resources.

02/05/2026 Logistics Industry Insights
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Lazada Product Guide Boosts Ecommerce Success in Southeast Asia

Lazada Product Guide Boosts Ecommerce Success in Southeast Asia

This article provides a systematic Lazada product selection strategy designed to help cross-border sellers succeed in the Southeast Asian e-commerce market. It covers market insights, product selection tools, risk mitigation, frequently asked questions, case studies, and future trend forecasts, offering comprehensive product selection guidance for sellers. The article aims to equip sellers with the knowledge and tools necessary to make informed decisions and optimize their product offerings on the Lazada platform, ultimately increasing their sales and profitability.

02/05/2026 Logistics Industry Insights
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Amazon Tightens Fake Review Policies Ahead of 2026 Deadline

Amazon Tightens Fake Review Policies Ahead of 2026 Deadline

Amazon's review cleansing storm is back, challenging sellers with review removals and ranking drops. This article delves into Amazon's review audit logic and proposes compliance testing strategies under the 2026 new regulations. It emphasizes the importance of high-quality, genuine buyer resources to help sellers improve listing competitiveness while remaining compliant. The goal is to enable sustainable business growth amidst Amazon's evolving review policies and ensure sellers are equipped to navigate the complexities of maintaining positive reviews ethically.

02/05/2026 Logistics Industry Insights
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Alibabas IPP Platform Aids Businesses in Protecting Intellectual Property

Alibabas IPP Platform Aids Businesses in Protecting Intellectual Property

This article provides a detailed guide for cross-border e-commerce sellers on how to register an account and complete identity verification on the Alibaba Intellectual Property Protection (IPP) Platform. It covers the registration process, identity information requirements, and frequently asked questions. The aim is to help sellers effectively utilize the IPP platform to safeguard their intellectual property rights. By following these steps, sellers can proactively protect their brands and products from infringement within the Alibaba ecosystem.

02/05/2026 Customs Knowledge
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Chinas Shenzhen Emerges As Key Hub for Affordable Crossborder Ecommerce Shipping

Chinas Shenzhen Emerges As Key Hub for Affordable Crossborder Ecommerce Shipping

Shenzhen Sea Freight FBA service provides efficient and economical logistics solutions for cross-border e-commerce sellers. By optimizing transportation networks, reducing costs, and offering full-process visibility management and one-stop services, it helps sellers increase profit margins and improve supply chain efficiency. Choosing the right FBA service provider can significantly enhance the competitiveness of cross-border e-commerce businesses. It focuses on cost-effectiveness and streamlined operations to give sellers a competitive edge in the global market.

02/05/2026 Logistics
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Amazon Expands Seller Refund Flexibility with Data Tools

Amazon Expands Seller Refund Flexibility with Data Tools

Amazon has upgraded its seller return tools, introducing a more flexible 'Returnless Refund' option. This allows sellers to set refund thresholds based on product price. A new Returns and Inventory Health dashboard provides insights into return reasons and recovery value. These enhancements help sellers better understand return patterns, optimize return management strategies, reduce operational costs, and improve customer satisfaction. The dashboard aims to empower sellers with data-driven insights to make informed decisions regarding returns and inventory recovery.

01/15/2026 Logistics
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