In Google Ads, selecting "Search Network Partners" expands ad reach to platforms like YouTube. It's recommended to A/B test this setting to determine its effectiveness. Monitor performance and optimize based on the results to maximize return on investment. This allows you to understand if the expanded reach translates into valuable conversions and improved campaign performance compared to targeting only Google Search.
A new type of malicious complaint has emerged in cross-border e-commerce: registering domain names and then posing as the brand owner to extort sellers. It is recommended to register trademarks, file records, purchase domain names to build websites, and mark copyrights for prevention. If faced with malicious complaints, sellers can file a countersuit and provide evidence to protect their rights. This includes demonstrating legitimate sourcing and usage of the brand. Proactive measures and diligent record-keeping are crucial for mitigating the risk of such scams and protecting brand reputation.
This article focuses on the 'EU Representative' compliance issue faced by Amazon sellers under EU regulations. It delves into the origin, importance, and coping strategies of the 'EU Representative' system. Addressing product delistings due to 'missing EU Representative information,' it provides detailed solutions and offers an EU seller compliance checklist. The aim is to help sellers resolve crises, reshape compliant operations, and succeed in the EU market. This guide provides actionable insights to navigate the complexities of EU regulations and ensure continued sales within the European Union.
The advanced course on Tax and Customs Administration successfully held its third and fourth editions in Guatemala, providing strategic skills and tools to senior tax and customs officials from Central and South America. Jointly launched by the IMF, the Spanish Institute for Fiscal Studies, and the WCO, the course aims to enhance tax and customs administration and facilitate trade in the region. The upcoming fifth edition will continue to focus on modern management skills and leadership development.
A WCO workshop in the EAC/SADC region helped customs administrations address environmental risks, combat illicit trade, protect the environment, and facilitate trade. The workshop aimed to strengthen customs' capacity to identify and manage environmental risks associated with cross-border movements. Businesses are encouraged to improve their compliance levels to mitigate potential risks related to environmental regulations and international trade practices. This proactive approach ensures both adherence to legal requirements and contribution to a more sustainable global trade environment.
A joint WCO-WTO Public Forum session highlighted the crucial role of disruptive technologies and e-commerce in post-pandemic trade recovery. The meeting explored topics such as e-commerce, public-private partnerships, and data applications. It emphasized the importance of technological innovation and data-driven approaches in customs modernization, and looked ahead to future trends in global trade. The discussions underscored how these elements are vital for streamlining processes, enhancing efficiency, and fostering sustainable growth in the evolving international trade landscape.
The World Customs Organization (WCO) held its first symposium focusing on “Green Customs,” exploring the role of the Harmonized System (HS) in supporting environmentally sustainable trade. The meeting brought together representatives to propose more feasible “green” solutions for the 2027 and subsequent HS versions. It emphasized the importance of international cooperation and innovation in promoting sustainable development within global trade practices. The symposium aimed to identify concrete steps for integrating environmental considerations into the HS nomenclature.
Algerian customs experts visited the Netherlands to study customs laboratories, aiming to learn advanced practices for building a modern laboratory in their country. This visit is part of the EU-World Customs Organization HS-Africa project, which focuses on improving customs management and promoting trade facilitation in Africa. The study tour covered laboratory design, technical equipment, workflow, and tariff classification. The insights gained will provide valuable references for the construction of the Algerian customs laboratory.
Niger Customs utilized high-resolution satellite imagery analysis to identify 855 border crossings in the Torodi region, effectively combating smuggling activities. This initiative demonstrates the significant potential of geospatial intelligence data in border management and provides valuable experience for other countries. The use of satellite imagery allowed for detailed mapping and analysis of remote areas, leading to improved surveillance and interdiction efforts against illegal trade.
The 20th Asia-Pacific WCO Regional Training Center Heads Meeting focused on digital transformation and capacity building. Discussions centered on leveraging VR technology to enhance customs training, deepening regional cooperation, evaluating the impact of capacity building initiatives, and addressing challenges posed by the pandemic. The meeting aimed to improve the professional capabilities and modernization level of customs administrations in the Asia-Pacific region by exploring innovative training methods and fostering collaboration in a rapidly evolving global landscape.
