This article explores the current status and opportunities for Chinese retail companies going global. It analyzes successful cases, the selection of target markets, and the challenges faced by companies in the international market, along with strategies to address these challenges. The aim is to provide readers with in-depth market insights and practical advice.
LianLian Global, in collaboration with partners, held an overseas conference for the lighting industrial belt in Guzhen, Zhongshan, aiming to help local lighting companies transform into cross-border e-commerce. The conference brought together platforms, service providers, and manufacturing enterprises, providing comprehensive support such as cross-border payment, logistics, and platform operation. This initiative helps companies solve challenges in going global, seize global market opportunities, and promote the digital transformation of China's manufacturing industry. The goal is to empower businesses to navigate the complexities of international trade and thrive in the global marketplace.
The Amazon Global Selling Cross-border Summit was held in Hangzhou, launching the "Next Generation Cross-border Chain" strategy, empowering cross-border e-commerce with AI to achieve "list once, sell globally." As a comprehensive cross-border e-commerce pilot zone, Hangzhou has become a "super incubator" for Chinese sellers going global due to its complete ecosystem and innovative policies, helping companies efficiently expand into the global market. The summit enhanced Hangzhou's influence in the global cross-border e-commerce field and demonstrated its open and inclusive business environment.
New Ouda Overseas Warehouse was recognized at the Qingdao Foreign Trade Industry Summit for its outstanding global network and service capabilities. Through data-driven global deployment and digitally empowered operations, New Ouda continuously improves cross-border logistics efficiency. It is committed to building a high-quality global logistics ecosystem, assisting Chinese brands in going global, and providing a practical model for the high-quality development of national foreign trade. The company leverages smart technology to optimize warehouse management and delivery processes, ensuring faster and more reliable service for its clients.
This article delves into the common reasons for the failure of domestic Tmall brands going global, including product-market misfit, inconsistent visual identity, target market deviation, and organizational structure issues. By analyzing successful cases such as Zeesea and Kaleidos, it provides a guide for domestic brands to avoid pitfalls when expanding overseas. It emphasizes the importance of thorough market research, localization strategies, and a long-term perspective for sustainable success in the global market.
Huawei launched the Petal Engine Independent Website Solution to empower Chinese brands going global. Based on Huawei's years of cross-border e-commerce experience and cloud technology, this solution provides a one-stop service covering website building, product management, order management, cross-border payment, and logistics tracking. It also offers abundant traffic sources and security guarantees, helping sellers quickly establish websites, cover global markets, share Huawei's digital capabilities, and jointly build a new overseas ecosystem.
Now is the time for pet supplies to go global, presenting huge opportunities for Chinese brands. This article delves into the current state of the global pet market, reveals the challenges and opportunities of going overseas, and proposes key strategies for brand success. These include product innovation, brand building, localization, social media marketing, and emphasizing user experience. This aims to help Chinese pet supply brands successfully tap into overseas markets and achieve significant growth.
Huxiu launches the "2025 Overseas Benchmark" selection, aiming to recognize enterprises that are reshaping the narrative of "China's Going Global." The selection includes three awards: Leadership Award, Rising Star List, and Best Service Provider. The evaluation focuses on five core indicators: business scale, overseas capabilities, innovation, customer reputation, and sustainable development potential. Chinese enterprises and service organizations that meet the criteria are welcome to participate and jointly depict the future of global business.
CUKTECH has rapidly risen in the global power bank market through a differentiated product strategy, precise market positioning, and localized operations. By focusing on "outdoor + business" scenarios and providing "just enough" products, coupled with multi-channel distribution and social media marketing, CUKTECH has successfully stood out in a highly competitive market. The brand's success serves as a new benchmark for Chinese brands going global, demonstrating the power of targeted product development and strategic market engagement.
The US Non-Manufacturing Index edged down to 55.5 in July, but remained in expansion territory, indicating a solid economic foundation. New orders and business activity continued to grow, while employment slowed slightly. Sector performance was mixed. Going forward, attention should be paid to the impact of global economic uncertainties and policy factors on the non-manufacturing sector.
