Imagine your products reaching consumers in over 200 countries and territories with just one listing and one warehouse entry. This vision became tangible during the 2025 Amazon Global Selling Cross-Border Summit held in Hangzhou from December 4-7, where Amazon unveiled its groundbreaking "Next-Gen Cross-Border Chain" strategy alongside a suite of AI-powered tools, heralding an intelligent new era of "list once, sell globally" e-commerce.
The AI-Powered "Next-Gen Cross-Border Chain"
At the core of this transformation lies deep AI integration, fundamentally reshaping traditional cross-border operations with unprecedented efficiency. Key innovations include:
- Global Quick Launch Program: Leveraging inventory from established markets like the US and UK, sellers can test emerging markets with minimal upfront investment, significantly reducing trial costs.
- Global Smart Hub Warehouse (GWD): Scheduled for March 2026 launch, this intelligent logistics hub integrates customs clearance, transportation, and distribution, projected to boost efficiency by 30% while lowering costs.
- AI-Driven Operations: Upgraded Agentic AI autonomously handles inventory and advertising, while expansion tools generate customized global strategies. Creative AI tools enable even SMEs to produce professional ad materials effortlessly.
This technological leap promises to free 70% of sellers' operational time, enabling focus on product innovation and brand building—a paradigm shift from labor-intensive to intelligence-driven commerce.
Hangzhou: China's Cross-Border E-Commerce Powerhouse
As China's first comprehensive cross-border e-commerce pilot zone, Hangzhou has nurtured 65,000 related enterprises over the past decade, hosting two-thirds of national platforms. The city's 113 institutional innovations created an ecosystem supporting 30%+ annual import-export growth through its "six systems, two platforms" framework integrating smart logistics and financial services.
Since signing a 2016 memorandum with Amazon, Hangzhou has established landmark projects including the Asia-Pacific Seller Training Center (serving 20 million trainees) and 4.89 million square meters of overseas warehouses—among the world's largest networks.
Local Success Stories: From OEM to Global Brands
The summit highlighted Hangzhou's role as an incubation hub. Local manufacturer GreatStar transformed into global brand WORKPRO through Amazon, consistently topping bestseller lists. Another firm, Zhejiang ZBY, achieved 30%+ sales growth across 17 global markets in H1 2025—demonstrating the ecosystem's transformative power.
Global Resources Converge in Open Ecosystem
The event amplified Hangzhou's global trade influence, connecting international resources with local industries. As a digital economy leader, the city provides direct market access while showcasing its open business environment—attracting increasing global investment to fuel local enterprise growth.
Future Outlook: Pioneering the Next Chapter
From pilot zone to global trade nexus, Hangzhou's innovation-driven development path continues. With the Next-Gen Cross-Border Chain implementation and GWD's upcoming launch, the city is poised to further optimize e-commerce ecosystems, making "selling globally" more efficient than ever while reinforcing its status as a digital economy powerhouse.