Tencent Awards Spotlight Brand Integration in Chinese Media

Tencent Awards Spotlight Brand Integration in Chinese Media

The Tencent IN Innovation Smart Marketing Awards reveal a new paradigm for brand film and TV marketing: precise targeting through segmented and contextualized marketing, marketing beyond online channels to create immersive experiences, and cultural empowerment to achieve resonance in values. With content at its core, Tencent builds a full-link digital marketing ecosystem, helping brands and the platform achieve a win-win situation. This approach emphasizes the importance of understanding the audience and creating meaningful connections through engaging content and experiences.

Douyin Shop Sales Double with Influencer Marketing Strategy

Douyin Shop Sales Double with Influencer Marketing Strategy

This article provides a complete guide for TikTok Shop owners to find influencers for product promotion. It covers key steps including defining product categories, joining the TikTok Creator Marketplace, analyzing data for sample sending, differentiating products, understanding the influencer's perspective, and efficiently connecting with influencers. Mastering these techniques will help merchants effectively connect with high-quality influencers and achieve significant growth in shop performance.

Ebay Explores Temu Partnership Amid Diversified Expansion

Ebay Explores Temu Partnership Amid Diversified Expansion

Ebay Network is taking a cautious approach to collaborating with Temu and currently has no plans for large-scale integration. Instead, they are focusing on developing their general merchandise business, expanding into emerging markets such as Mexico, Poland, and Turkey. They adhere to a multi-category, multi-platform development strategy to achieve revenue growth and risk diversification. The general merchandise business remains their core source of profitability.

6 River Systems Launches Mobile Warehouse Picking Solution

6 River Systems Launches Mobile Warehouse Picking Solution

6 River Systems introduces a mobile picking application, expanding its AMR applications. This solution optimizes the picking process, enhancing efficiency and accuracy, even without deploying robots. It allows warehouse staff to leverage mobile devices for optimized workflows, potentially improving order fulfillment speed and reducing errors. This approach offers a flexible and cost-effective alternative or complement to traditional robotic solutions for warehouse optimization.

01/16/2026 Logistics
Read More
US and China Strike Tentative Deal on Tiktoks Future

US and China Strike Tentative Deal on Tiktoks Future

The Ministry of Commerce announced a preliminary framework agreement between China and the US regarding TikTok's US operations. This involves establishing a new joint venture responsible for data security and content management, while ByteDance retains control over commercial operations. China urges the US to provide a fair business environment and promote the stable development of China-US economic and trade relations. This move aims to address US concerns about data security while allowing TikTok to continue operating in the US market under a restructured framework.

Aviation Groups Partner to Improve Flight Emission Transparency

Aviation Groups Partner to Improve Flight Emission Transparency

IATA is collaborating with Travalyst to provide travelers with a unified and accurate flight carbon emission calculation methodology, addressing 'carbon anxiety'. This initiative leverages data sharing, methodological alignment, and the inclusion of Sustainable Aviation Fuel (SAF) to enhance consumer awareness, foster industry innovation, and inform policy development. The partnership aims to build a sustainable future for the aviation industry by providing transparent and consistent information to passengers, enabling them to make informed travel choices and supporting the industry's decarbonization efforts.

Taipeishanghai Air Freight Boosts Crossstrait Logistics

Taipeishanghai Air Freight Boosts Crossstrait Logistics

This paper focuses on air freight pallet services from Taipei to Shanghai, using Willy International Enterprise Co., Ltd. as an example. It analyzes the operational model, service characteristics, and core competitiveness of dedicated cross-strait logistics lines. These services encompass various transportation modes, emphasizing timeliness, competitive pricing, and professional service. They provide crucial support for cross-strait trade, offering efficient and reliable solutions for businesses requiring fast and cost-effective shipping between Taiwan and mainland China. The case study highlights the key factors contributing to the success of such logistics operations.

08/21/2025 Logistics
Read More
Shanghai Port Streamlines Oversized Cargo Handling

Shanghai Port Streamlines Oversized Cargo Handling

This article delves into the operational specifications for oversized cargo in special containers entering Shanghai Port, focusing on the calculation methods for oversized cargo entry plan declaration. It addresses common issues such as handling LCL cargo after bill of lading cut-off, bearing drop-off costs due to force majeure, bill of lading splitting, cost differences in trucking fleets, and Canadian ACI declaration. The article proposes corresponding strategies and recommendations, aiming to provide practical guidance for freight forwarding companies. This helps ensure smoother and more efficient oversized cargo handling within the port.

Yangshan Port Faces Cost Challenges Under FOB Terms

Yangshan Port Faces Cost Challenges Under FOB Terms

This paper delves into the causes of Yangshan container pickup issues under FOB terms, highlighting cost control, supplier factors, and freight rates as key influencers. It proposes solutions such as optimizing resource allocation, negotiating with shipping companies, and seeking professional assistance. The aim is to help businesses reduce or avoid extra costs and safeguard their interests. The analysis emphasizes the importance of proactive measures in managing FOB-related risks and ensuring efficient supply chain operations. Effective strategies can lead to significant cost savings and improved profitability for businesses involved in international trade.