Amazon Allows Offplatform Traffic for DTC Brands

Amazon Allows Offplatform Traffic for DTC Brands

Amazon's opening of off-Amazon traffic presents new growth opportunities for DTC brands. Through the "Buy with Prime" service, brands can direct Amazon traffic to their own websites, boosting brand awareness and sales. While challenges remain in the process, more direct and efficient traffic generation methods are expected in the future. This move by Amazon aims to create a DTC brand aggregation platform, providing consumers with a wider range of shopping choices and a more convenient experience. This initiative allows brands to leverage Amazon's reach while building their own brand presence.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Jungle Scout Aids Amazon Sellers for Q4 Peak Season

Jungle Scout Aids Amazon Sellers for Q4 Peak Season

Jungle Scout plugin receives a major upgrade to help Amazon sellers win the Q4 peak season. This update covers five core functions: sliding floating window, product detail page embedded components, Chrome plugin pop-up window, plugin performance, and quick access to the seller center. It aims to improve user experience, optimize data analysis, and simplify operations, empowering sellers to seize the initiative in the peak season traffic competition and achieve sales growth. This upgrade provides sellers with enhanced tools for product research, market analysis, and efficient management during the busiest time of the year.

12/31/2025 Logistics Industry Insights
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Caribbean Customs Postal Services Strengthen Ecommerce Ties

Caribbean Customs Postal Services Strengthen Ecommerce Ties

A Caribbean Customs-Postal Cooperation Workshop was held in Guyana, focusing on the challenges and opportunities of e-commerce. The workshop emphasized the importance of electronic data interchange (EDI) and security measures to facilitate cross-border trade. Participants aimed to establish a regional cooperation framework to address the evolving needs of the e-commerce landscape within the Caribbean. The discussions highlighted the need for strengthened collaboration between customs and postal services to ensure efficient and secure handling of e-commerce shipments and to foster sustainable e-commerce development in the region.

01/07/2026 Customs Knowledge
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WCO and IPPC Boost Global Trade with Stricter Plant Health Rules

WCO and IPPC Boost Global Trade with Stricter Plant Health Rules

The World Customs Organization (WCO) and the International Plant Protection Convention (IPPC) signed a cooperation agreement to promote the safety and efficiency of international trade in plants and plant products. The cooperation will focus on five key areas: electronic data exchange, e-commerce, sea containers, single windows, and communication and promotion. The aim is to build a safer and more efficient plant trade system, inject new vitality into global trade, and build a global community of plant health. This partnership will contribute to smoother and more secure international trade flows.

01/07/2026 Customs Knowledge
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Guatemala Boosts Trade Efficiency with WCO Partnership

Guatemala Boosts Trade Efficiency with WCO Partnership

The World Customs Organization (WCO), through the Mercator Program, supports Guatemala's Tax and Customs Administration (SAT) in implementing the Trade Facilitation Agreement (TFA). This support includes on-site missions, needs analysis, and action plan development. The WCO team engaged with Guatemalan stakeholders, proposing recommendations to optimize customs clearance processes, enhance transparency, and strengthen inter-agency cooperation. The aim is to help Guatemala achieve trade facilitation, thereby promoting economic development. This initiative underscores the WCO's commitment to assisting member states in streamlining trade procedures and fostering a more efficient global trading environment.

01/07/2026 Customs Knowledge
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Southwest Airlines Explores Crossborder Logistics Expansion

Southwest Airlines Explores Crossborder Logistics Expansion

Southwest Airlines, a leading low-cost carrier, explores the possibility of cross-border logistics leveraging its unique point-to-point network and efficient operations. While passenger transport remains its core business, its extensive route network offers potential advantages for cargo operations. Its future development warrants close attention. The airline's model, focused on efficiency and direct routes, could be adapted to facilitate faster and more affordable cross-border shipping, especially for time-sensitive goods. The expansion of its network into new international markets could further enhance its logistical capabilities.

01/07/2026 Airlines
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Dragon Cat Logistics Expands in South Chinas Ecommerce Market

Dragon Cat Logistics Expands in South Chinas Ecommerce Market

Longmao Logistics, a rising force in cross-border e-commerce logistics in South China, is gaining prominence in European and American dedicated lines and Southeast Asian small packages with its precise service and efficient operation. This article provides an in-depth analysis of Longmao Logistics' company background, service advantages, dedicated line and overseas warehouse layout, timeliness, and domestic pick-up capabilities, offering a valuable reference for cross-border e-commerce sellers. It highlights the key aspects of their operations and their potential benefits for businesses engaged in international trade.

01/07/2026 Logistics
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Postal Reform Act Aims to Modernize USPS for Ecommerce Boom

Postal Reform Act Aims to Modernize USPS for Ecommerce Boom

The Postal Reform Act aims to improve the financial health of the United States Postal Service by eliminating pre-funding requirements for retirement benefits, integrating health insurance, and clarifying the six-day delivery obligation, thus revitalizing USPS. However, the true success of the reform hinges on operational efficiency, technological innovation, and customer experience. The entire logistics industry needs to closely monitor USPS's reform trends to better adapt to the new competitive landscape. This reform presents both opportunities and challenges for businesses reliant on efficient and affordable shipping options.

01/15/2026 Logistics Industry Insights
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Guangzhouvancouver Shipping Lane Expands Chinacanada Trade

Guangzhouvancouver Shipping Lane Expands Chinacanada Trade

The Guangzhou-Vancouver sea freight line offers a one-stop service including customs clearance and door-to-door delivery, covering major Canadian cities. This line is known for its high cost-effectiveness and stable transit times. It supports the transportation of large items and provides features such as full tracking and dedicated customer service. Operated by Qisheng International Logistics, it supports the transportation of various types of goods, providing strong support for China-Canada trade. The service aims to be reliable and efficient for businesses engaged in importing and exporting between China and Canada.

01/15/2026 Logistics
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