China Launches dragon Action to Curb Export IP Theft

China Launches dragon Action to Curb Export IP Theft

National Customs launched a three-month "Dragon Action" to severely crack down on import and export infringement activities, focusing on exports to Africa, the Middle East, Latin America, and countries along the "Belt and Road" initiative. Key products include small appliances and electronic goods. Through increased penalties, criminal prosecution, and support for civil justice, Customs will collaborate to provide strong intellectual property protection for export enterprises, helping Chinese brands to thrive overseas. This initiative aims to safeguard Chinese innovation and ensure fair trade practices.

02/03/2026 Customs Knowledge
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Chinese Ebikes Dominate Amazon Via Social Media Marketing

Chinese Ebikes Dominate Amazon Via Social Media Marketing

This article analyzes the success factors of the Chinese ebike brand Jasion EB5 on Amazon, including its price advantage, product performance, and marketing strategies. It focuses on its social media marketing on YouTube and overseas press release strategy, emphasizing the synergy of combining video and press releases, and the importance of differentiated promotion in market competition. This case provides a useful reference for Chinese brands expanding into overseas markets. The analysis highlights how Jasion EB5 effectively leverages digital channels to reach international customers and build brand awareness.

02/03/2026 Logistics Industry Insights
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Luzhou Laojiao Expands Strategy to Lead Baijiu Market

Luzhou Laojiao Expands Strategy to Lead Baijiu Market

This paper analyzes how Luzhou Laojiao, a leading enterprise in the liquor industry, achieves breakthroughs through strategic transformation in market competition. It delves into Luzhou Laojiao's strategy of "Dual Brands, Three Product Series, and Mega Products," as well as its initiatives in channel innovation, marketing intensification, and brand value restoration. Furthermore, the paper explores the challenges and opportunities facing the liquor industry and discusses the future development direction of Luzhou Laojiao. It highlights the strategic moves that have positioned Luzhou Laojiao for continued success.

02/03/2026 Logistics Industry Insights
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Armada Skis Gains Edge with Focus on User Experience

Armada Skis Gains Edge with Focus on User Experience

Armada Skis differentiates itself in the competitive ski equipment market through product innovation, user experience optimization, and community building. Their precision fit technology, sustainable materials, comprehensive size guides, and emotional marketing strategies effectively enhance user loyalty and brand influence. This case provides valuable insights for other brands looking to stand out. They focus on creating a holistic experience that resonates with skiers, fostering a strong connection beyond just the equipment itself. This approach has proven successful in building a dedicated following and establishing a strong brand presence.

02/03/2026 Logistics Industry Insights
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Chinas Qenla Headphones Expand Global Audio Market

Chinas Qenla Headphones Expand Global Audio Market

Qenla is a patented Bluetooth headphone designed independently by Chinese engineers and manufactured by Shenzhen Qenla Electronics Technology Co., Ltd. This article introduces Qenla's brand philosophy, technical strength, service system, and its actions to protect its intellectual property. Drawing on examples of other brands' IP protection cases, it emphasizes the importance of safeguarding intellectual property rights. Qenla aims to become the leading Bluetooth brand in China, bringing a new lifestyle and unique Bluetooth experience to global users. The company is committed to innovation and protecting its designs.

02/03/2026 Customs Knowledge
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LINE Ads Drive Growth in Japan Taiwan and Thailand

LINE Ads Drive Growth in Japan Taiwan and Thailand

LINE Ads is the official advertising platform launched by LINE, covering markets such as Japan, Taiwan, and Thailand. It boasts a high penetration user base and diverse ad formats. Through precise targeting and a comprehensive advertising management platform, LINE Ads helps cross-border e-commerce businesses and brands efficiently reach their target audience, build brand awareness, and achieve sales growth. It provides tools for effective campaign management and performance tracking, making it a valuable resource for businesses looking to expand their reach in the Asian market.

02/03/2026 Logistics Industry Insights
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Nextgen 2025 Conference to Transform Food and Beverage Supply Chains

Nextgen 2025 Conference to Transform Food and Beverage Supply Chains

The 2025 NextGen Supply Chain Conference will focus on the food and beverage industry, bringing together renowned brands like Diageo and Dole, as well as associations such as IFMA. Key topics include regulatory evolution, scaling operations, and last-mile delivery. The conference aims to provide a platform for industry leaders to exchange ideas, share innovative strategies, and help companies address supply chain challenges and seize future development opportunities. It will offer insights into navigating the evolving landscape and optimizing supply chain performance for sustained success.

02/03/2026 Logistics
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Tiktok Shop Launches Southeast Asia Ecommerce Summit

Tiktok Shop Launches Southeast Asia Ecommerce Summit

TikTok Shop will host a Southeast Asia Cross-border E-commerce Investment Promotion Conference on July 6th. The conference will focus on key areas such as market prospects, platform models, incentive policies, practical cases, and influencer collaborations. The aim is to help e-commerce beginners and brands seize opportunities in the Southeast Asian market and achieve business growth. This event provides valuable insights and strategies for businesses looking to expand their reach and capitalize on the growing e-commerce landscape in Southeast Asia through TikTok Shop.

02/05/2026 Logistics Industry Insights
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Boxed Mattress Boom Reshapes Sleep Industry

Boxed Mattress Boom Reshapes Sleep Industry

Casper mattresses quickly gained market share and became a success story in the sleep economy due to their innovative mattress-in-a-box concept, comfortable product design, customer-centric service, and effective marketing strategies. Their success reflects the significant potential and future trends of the sleep economy. Personalization, intelligent technology, and environmental optimization will be crucial directions for industry development. Casper's model disrupted the traditional mattress industry, demonstrating the power of direct-to-consumer (DTC) brands in providing convenience and value to consumers seeking better sleep.

02/05/2026 Logistics Industry Insights
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Patpats Social Media Strategy Drives Global Childrens Wear Success

Patpats Social Media Strategy Drives Global Childrens Wear Success

PatPat, a DTC brand specializing in children's clothing, has successfully penetrated the European and American markets through its core strengths: differentiated product design, DTC model operation, independent brand website construction, and localized social media marketing. Its data-driven product innovation, efficient supply chain management, and precise marketing strategies on platforms like Facebook provide valuable lessons for other brands expanding overseas. PatPat's success highlights the importance of understanding local consumer preferences and leveraging digital channels for effective brand building and customer acquisition in the global marketplace.

02/05/2026 Logistics Industry Insights
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