Douyin Prioritizes Completion Rate Fan Engagement in Algorithm Update

Douyin Prioritizes Completion Rate Fan Engagement in Algorithm Update

Douyin's algorithm is shifting from focusing on 5-second completion rate to overall completion rate, emphasizing content depth and user engagement. Creators need to enhance content value by using techniques like creating memes, referencing classic elements, and designing emotional arcs to improve completion rates. Simultaneously, achieving precise follower growth involves targeting specific demographics, optimizing account information, and building a high-value follower base for commercial conversion. This requires a shift towards creating engaging, in-depth content that resonates with the target audience and fosters long-term engagement.

Black Shark Tech Cuts Jobs Delays Pay Amid Amazon Growth

Black Shark Tech Cuts Jobs Delays Pay Amid Amazon Growth

Black Shark Technology, a once-successful 3C seller on Amazon, is facing a significant layoff crisis, leading to employee demands for unpaid wages. Promised compensation has not been disbursed as scheduled, sparking strong dissatisfaction. Issues such as strained cash flow and asset transfer have surfaced, making the path to employee rights protection a long and arduous one. This event raises industry-wide reflections on risk control amidst rapid expansion.

Flexport Named Among Built Ins 2025 Top Global Workplaces

Flexport Named Among Built Ins 2025 Top Global Workplaces

Flexport has been recognized as a Built In 2025 Best Place to Work, earning 11 awards across multiple US cities. The company is committed to providing competitive compensation and benefits, ongoing professional development opportunities, and a positive company culture that values employee feedback. Flexport expresses gratitude to its global team for their collective efforts and looks forward to continuing to improve employee satisfaction and create more opportunities for growth in the future.

UPS Adds Air Conditioning to 5000 Delivery Vans for Drivers

UPS Adds Air Conditioning to 5000 Delivery Vans for Drivers

UPS is actively pursuing a labor agreement with the Teamsters, aiming to improve working conditions for its employees. The plan includes installing air conditioning in 5,000 existing vehicles in the hottest regions and testing cargo compartment air conditioning. This initiative demonstrates UPS's commitment to employee well-being and highlights the importance of employee care amidst network restructuring and strategic adjustments. The move is expected to significantly improve comfort and safety for drivers during extreme heat conditions.

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Meta Ends Live Shopping in US and Europe Amid Low Engagement

Meta Ends Live Shopping in US and Europe Amid Low Engagement

Following Facebook, Instagram also announced the closure of its live e-commerce feature, marking Meta's complete abandonment of the live e-commerce sector. Although the live e-commerce market in Europe and America continues to grow, it still lags far behind the Chinese market. Meta's failure reflects the unsuitability of the live e-commerce model in the European and American markets, as well as the challenges of corporate strategic adjustments. This highlights the differences in consumer behavior and market dynamics between China and the West in the context of live e-commerce.

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

UPS Expands Airconditioned Trucks Amid Labor Disputes

UPS Expands Airconditioned Trucks Amid Labor Disputes

UPS is accelerating its air conditioning retrofit agreement with the Teamsters union, planning to install air conditioning in 5,000 vehicles to improve employee working conditions. This move aims to ease labor relations but faces challenges related to cost, technology, and ongoing negotiations. Simultaneously, UPS's network restructuring and adjustments to its Amazon business present both new opportunities and challenges. The company is navigating a complex landscape while striving to enhance worker well-being and maintain operational efficiency. The success of the air conditioning initiative could significantly impact employee morale and future labor negotiations.

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