Kwai Advertisers Adopt Threetier Strategy for Better Results

Kwai Advertisers Adopt Threetier Strategy for Better Results

This article provides an in-depth analysis of the three-layer account structure (Account, Ad Group, Ad) within the Kwai advertising platform. It elaborates on the functional positioning, key settings, and practical applications of each layer. Through case study analysis, it offers advertisers systematic strategies for managing ad campaigns, improving placement efficiency, and enhancing overall performance. The focus is on providing actionable insights for optimizing Kwai ad spend and achieving better results in cross-border e-commerce.

Freight Leaders Endorse Sean Duffy for Transportation Secretary

Freight Leaders Endorse Sean Duffy for Transportation Secretary

Freight organizations, including the American Trucking Associations, the Association of American Railroads, and the American Association of Port Authorities, have expressed support for Sean Duffy's nomination as U.S. Transportation Secretary. They believe Duffy's understanding of the freight industry will help address issues like aging infrastructure and driver shortages, while also improving rail efficiency and port competitiveness. This nomination signals potential significant changes in U.S. transportation policy, potentially prioritizing infrastructure improvements and solutions for supply chain challenges.

01/21/2026 Logistics
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Trucking Conditions Improve but Recovery Still Slow FTR Index

Trucking Conditions Improve but Recovery Still Slow FTR Index

The latest FTR Trucking Conditions Index (TCI) indicates improvements in the trucking industry, but recovery faces challenges like excess capacity, high fuel costs, and driver shortages. The report emphasizes the need for continued capacity adjustments and efficiency improvements for the industry to survive and thrive in the competitive market. Market conditions are expected to continue improving in early next year. The industry needs to focus on streamlining operations and adapting to changing demands to achieve sustainable growth.

DHL Invests 22M to Expand San Diego Logistics Hub

DHL Invests 22M to Expand San Diego Logistics Hub

DHL is investing $22 million to expand its San Diego logistics center, enhancing international freight capabilities and optimizing service efficiency while incorporating a sustainable development strategy. The new facility, spanning over 86,000 square feet, features advanced equipment to accelerate cargo processing. DHL is committed to environmental responsibility, planning to introduce electric vehicles and pursue LEED certification. This expansion aims to address the growing demand for international freight, improve customer experience, and contribute to San Diego's economic growth.

01/21/2026 Logistics
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Gross Outlines Multimodal Growth Strategies at Railtrends

Gross Outlines Multimodal Growth Strategies at Railtrends

At the RailTrends conference, Larry Gross, President of Gross Transportation Consulting, analyzed the current state and future of the multimodal transportation market. He believes that despite competition from trucking, significant opportunities exist for multimodal growth by improving service, optimizing operations, embracing technology, and focusing on sustainability. Government support is also crucial for realizing this potential and overcoming challenges in the intermodal sector. These strategies are key to enhancing the efficiency and appeal of rail-based intermodal solutions.

Ecommerce Firms Rethink Lastmile Delivery Beyond Boxes

Ecommerce Firms Rethink Lastmile Delivery Beyond Boxes

E-commerce last-mile delivery is undergoing a transformation, with hyperlocal delivery, green practices, locker systems, and technology enablement as four key trends. Retailers are seeking to reduce costs and improve efficiency while meeting consumers' demands for speed and convenience. The future of e-commerce delivery will be more efficient, environmentally friendly, and intelligent. This includes optimizing routes, utilizing alternative fuel vehicles, and leveraging data analytics to improve the overall delivery experience for both businesses and customers.

Rail Unions Oppose Union Pacificnorfolk Southern Merger

Rail Unions Oppose Union Pacificnorfolk Southern Merger

Union Pacific and Norfolk Southern are planning a merger, facing strong opposition from labor unions due to concerns about potential layoffs, reduced wages and benefits, and industry monopolization. While the merger could improve efficiency, it also risks increasing logistics costs and impacting consumer interests. The Surface Transportation Board's approval will be crucial in determining the outcome. The merger highlights the complex interplay between corporate strategy, labor rights, and the broader economic implications of consolidation in the railroad industry.

01/20/2026 Logistics
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Rail Unions Split Over Union Pacificnorfolk Southern Merger

Rail Unions Split Over Union Pacificnorfolk Southern Merger

The proposed $85 billion merger between Union Pacific and Norfolk Southern faces resistance from labor unions. BLET and BMWED, representing a majority of unionized employees, oppose the deal, citing concerns about potential job losses and weakened union bargaining power. Conversely, the Teamsters Rail Conference supports the merger, believing it will enhance efficiency and create opportunities. The Surface Transportation Board (STB) is currently reviewing the proposal, and its final decision will significantly impact the future of the U.S. railroad industry.

01/28/2026 Logistics
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Guide to Strengthening Supply Chains Through Supplier Risk Assessment

Guide to Strengthening Supply Chains Through Supplier Risk Assessment

This paper explores global supply chain risk management, emphasizing the utilization of risk assessment tools for evaluating suppliers. The aim is to construct a comprehensive risk assessment system to effectively address market challenges. By focusing on thorough supplier evaluation and proactive risk management strategies, organizations can better navigate the complexities of the global supply chain and mitigate potential disruptions. This approach allows for a more resilient and adaptable supply chain, ultimately contributing to improved operational efficiency and business continuity.

Fourkites Analyzes Logistics Trends Yellows Fallout and Peak Season

Fourkites Analyzes Logistics Trends Yellows Fallout and Peak Season

FourKites expert Glenn Koepke analyzes the current logistics market, comparing it to the previous year, discussing the impact of Yellow's bankruptcy on the LTL market, and providing peak season outlooks. He emphasizes the importance of businesses staying informed about market dynamics, embracing technological innovation, and strengthening risk management. FourKites' network-enabled strategy aims to help companies improve supply chain visibility, efficiency, and resilience. Companies need to adapt to the changing landscape to remain competitive and mitigate potential disruptions.