Ozon Boosts Ad Growth with Datadriven Strategy

Ozon Boosts Ad Growth with Datadriven Strategy

This article details how to view and analyze promotion statistics on the OZON platform, including selecting promotion types, time periods, and grouping methods, as well as how to interpret key data metrics. Through in-depth data analysis, sellers can optimize their advertising strategies, improve click-through rates and conversion rates, and ultimately achieve a higher return on investment. The guide provides practical steps for understanding and utilizing OZON's data tools to enhance campaign performance and maximize profitability.

02/12/2026 Logistics Encyclopedia
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OZON Sellers Guide Optimizing Listings to Increase Sales

OZON Sellers Guide Optimizing Listings to Increase Sales

This article provides a detailed guide on modifying product descriptions and features on the OZON platform, emphasizing the importance of optimizing product information. Through clear step-by-step instructions and key considerations, it aims to help sellers create more appealing product pages and improve store conversion rates. Learn how to effectively present your products and attract more customers on OZON by focusing on accurate and engaging product details. This optimization strategy can significantly impact your sales performance.

02/12/2026 Logistics Encyclopedia
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Guide to Optimizing H Tags for SEO Web Structure

Guide to Optimizing H Tags for SEO Web Structure

H tags, defining heading levels in HTML, are crucial for webpage structure, helping search engines understand content, improving user experience, and boosting SEO performance. This article delves into the SEO value of H tags and how to use them correctly, emphasizing logical clarity and natural keyword integration. Through practical examples, it aims to help webpages stand out in search engine results. Proper implementation of H tags is essential for effective on-page SEO and improved website visibility.

02/12/2026 Customs Knowledge
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Enterprise Data Transmission Boosted by Dedicated Lines

Enterprise Data Transmission Boosted by Dedicated Lines

This paper delves into the value of point-to-point leased lines in enterprise-level data transmission. By analyzing its definition, functions, advantages, and selection considerations, it explains how point-to-point leased lines can provide enterprises with high-speed, stable, and secure data transmission services, helping them improve business efficiency and reduce operating costs. SDH technology is the cornerstone of the high reliability of point-to-point leased lines, ensuring consistent and dependable performance for critical data transfers.

02/12/2026 Logistics Encyclopedia
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US Freight Volume Rises for Fifth Month Amid Economic Recovery

US Freight Volume Rises for Fifth Month Amid Economic Recovery

The U.S. Freight Transportation Services Index has risen for five consecutive months, indicating signs of economic recovery. The report analyzes the performance of segments including trucking, rail, air, waterborne, and pipeline transportation, as well as the impact of macroeconomic and policy factors. Looking ahead, digitalization, sustainability, and supply chain resilience will be key trends in the freight market. Despite challenges, the U.S. freight market is expected to achieve sustainable development through technological innovation and policy guidance.

02/12/2026 Logistics
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Global Air Passenger Traffic Hits Record High in 2025

Global Air Passenger Traffic Hits Record High in 2025

The global aviation passenger market is projected for steady growth in 2025, with record-high load factors. Regional markets exhibit varied performance, with Africa leading growth and North America lagging. The domestic market is slowing down, while the international market returns to normal. Global passenger volume growth slowed slightly in December, with North America experiencing a contraction. Asia-Pacific routes are decelerating, influenced by geopolitical factors. American routes show diverse growth rates, with capacity deployment impacting load factors.

02/12/2026 Logistics Industry Insights
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Global Air Cargo Demand Rises Asiapacific Leads Growth

Global Air Cargo Demand Rises Asiapacific Leads Growth

According to IATA data, global air cargo demand rose by 3.8% year-on-year in October, marking the third consecutive month of growth. The Asia Pacific region showed particularly strong performance, while North America lagged behind. Global trade is stabilizing, but downside economic risks remain. The industry maintains cautious optimism for the future, focusing on economic uncertainties and sustainable development. This modest growth suggests a gradual recovery, but vigilance is key given the volatile global economic landscape.

02/03/2026 Logistics
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US Retail Sales Defy Economic Worries in May

US Retail Sales Defy Economic Worries in May

US retail sales edged up slightly in May month-over-month, with a significant year-over-year increase, indicating some resilience in the consumer market. However, risks such as inflation, rising interest rates, and potential economic recession warrant caution. Retailers should optimize inventory management, enhance customer experience, and expand online channels to navigate market challenges. The modest growth suggests underlying strength but requires careful monitoring of evolving economic conditions and consumer behavior to ensure sustained performance.

02/03/2026 Logistics Industry Insights
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Ecommerce Firms Upskill Workforce to Stay Competitive

Ecommerce Firms Upskill Workforce to Stay Competitive

Operating a cross-border e-commerce business is not a one-time effort; good performance doesn't guarantee long-term success. This article emphasizes the importance of continuous innovation, specifically the ability to develop new products from scratch. It suggests starting by analyzing best-selling products to identify common patterns, then iterating and validating these patterns to establish a robust new product development methodology. This approach ultimately enhances professional competitiveness by ensuring a constant stream of relevant and profitable products.

02/03/2026 Logistics Industry Insights
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Guide to Effective Account Management at Allegro Poland

Guide to Effective Account Management at Allegro Poland

This article provides a detailed analysis of common account management issues on Allegro Poland, including account verification and information modification. It covers the modification processes and precautions for usernames, registration contact information, account details, email addresses, company account information, and business invoice details. The goal is to help sellers efficiently manage their accounts, avoid operational risks, and successfully expand into the Polish market. This guide helps navigate the complexities of Allegro account maintenance for optimal performance and growth.

02/03/2026 Logistics Encyclopedia
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