Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

This article presents a scientific set of criteria for filtering Amazon advertising keywords, helping sellers identify high-quality keywords from automatic campaigns and accurately target them in manual campaigns. By using three key metrics – sales, clicks, and CPC – and employing broad and exact match strategies, the goal is to maximize advertising effectiveness, reduce unnecessary spending, and improve overall performance. This approach enables sellers to effectively transition profitable keywords, identified through auto campaigns, into precisely targeted manual campaigns, optimizing budget allocation and boosting ROI.

12/29/2025 Customs Knowledge
Read More
Douyin Sellers Adapt to New Shop Rules and Alliance Policies

Douyin Sellers Adapt to New Shop Rules and Alliance Policies

This article provides an in-depth analysis of the latest Douyin Shop policies, focusing on the Selected Alliance admission criteria, product listing standards, changes to the New Seller Period rules, and new regulations for product main images. It also interprets the express refund feature, offering a guide to help merchants avoid pitfalls and promote compliant operation and traffic growth for their shops. The analysis aims to help sellers navigate the platform's evolving rules and maximize their success on Douyin Shop.

12/29/2025 Logistics Industry Insights
Read More
Amazon Auto Ads Boost Performance with Datadriven Keywords

Amazon Auto Ads Boost Performance with Datadriven Keywords

This paper delves into the refined management of Amazon automatic advertising keywords. Utilizing data-driven selection criteria, high-performing keywords are 'promoted' to manual campaigns, employing a combination of broad and exact match types. Furthermore, it proposes ROAS or conversion rate-based negative keyword strategies for underperforming terms. The aim is to assist sellers in optimizing their advertising structure, improving ad performance, and ultimately achieving sales growth. This approach emphasizes leveraging data insights to enhance both automatic and manual advertising strategies.

12/30/2025 Logistics Industry Insights
Read More
EFG Bank Monaco Simplifies SWIFT Transfers for Global Clients

EFG Bank Monaco Simplifies SWIFT Transfers for Global Clients

This article provides a detailed analysis of EFG Bank (Monaco)'s SWIFT code (EFGBMCMCXXX). It explains the structure and application scenarios of SWIFT codes and offers a practical guide to international money transfers. The guide covers essential aspects such as key considerations, information verification, fee evaluation, and tracking methods. The aim is to help readers complete cross-border payments efficiently and securely.

09/03/2025 International Settlement
Read More
Nigerias Ecommerce Expands with Crossborder Growth

Nigerias Ecommerce Expands with Crossborder Growth

Nigeria's e-commerce market holds immense potential, with Jumia reporting strong performance and boasting the largest user base in Africa. However, infrastructural limitations and lack of trust remain significant challenges. The influx of Chinese sellers introduces opportunities but also presents risks related to payment systems, logistics, and regulatory policies. The market presents a mix of opportunities and challenges, demanding careful evaluation before entry.

01/06/2026 Logistics Industry Insights
Read More
Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

AppsFlyer's SSOT integrates SKAdNetwork (SKAN) and proprietary attribution to address iOS 14's attribution challenges. By deduplicating conversion values (CV), it provides a more accurate single source of truth. This helps marketers optimize channel evaluation and gain a clearer understanding of campaign performance in the post-iOS 14 landscape. SSOT aims to provide reliable and comprehensive attribution data for informed decision-making.

12/31/2025 Logistics Industry Insights
Read More
WCO Backs Ghana Customs Modernization for 21st Century Trade

WCO Backs Ghana Customs Modernization for 21st Century Trade

The World Customs Organization (WCO), through the WACAM project, provided strategic planning support to the Ghana Revenue Authority (GRA). This aimed to evaluate and optimize its 2015-2017 Customs Strategic Plan, enhance monitoring and evaluation, and improve project management capabilities. The initiative assists Ghana Customs in building a modern management system fit for the 21st century, ultimately contributing to Ghana's economic development.

01/07/2026 Customs Knowledge
Read More
Key Metrics for Choosing Reliable Air Freight in Ecommerce

Key Metrics for Choosing Reliable Air Freight in Ecommerce

This paper addresses the challenges faced by cross-border e-commerce sellers when selecting international air freight companies. It proposes four key screening criteria: international network coverage, timeliness and reliability, service fees and surcharges, and customer service and after-sales support. Through in-depth analysis of these indicators, the aim is to help sellers choose suitable partners, optimize logistics processes, and improve operational efficiency. The paper provides insights into selecting the right logistics provider to ensure efficient and reliable delivery for cross-border e-commerce businesses.

11/03/2025 Logistics Encyclopedia
Read More
Chongwen District Firms Face Logistics Partner Selection Challenges

Chongwen District Firms Face Logistics Partner Selection Challenges

This article provides a detailed guide on selecting an oversized logistics company in Chongwen District. It covers selection criteria, important considerations, future trends, and frequently asked questions. The aim is to help readers complete their move efficiently and with peace of mind. It offers practical advice on navigating the complexities of moving large items within Chongwen District, ensuring a smooth and stress-free experience. The guide emphasizes informed decision-making and aims to empower readers to choose the best logistics solution for their specific needs.

12/30/2025 Logistics Encyclopedia
Read More
Douyin Adjusts Shop Deposits Access Rules for Sellers

Douyin Adjusts Shop Deposits Access Rules for Sellers

This article provides an in-depth analysis of the recent new regulations released by the TikTok Shop platform. It covers aspects such as TikTok account's product promotion permissions, selection alliance admission standards, TikTok Mall entry criteria, margin adjustments, and changes to the new seller period rules. The aim is to help merchants stay up-to-date with the latest developments, avoid potential risks, and improve operational efficiency. This analysis helps businesses navigate the evolving TikTok e-commerce landscape and optimize their strategies for success.

01/05/2026 Logistics Industry Insights
Read More