Google Ads Brand Restrictions Guide for Returning Customers

Google Ads Brand Restrictions Guide for Returning Customers

This article delves into Google Ads brand keyword advertising strategies for wholesalers with a high rate of returning customers. It emphasizes the importance of brand keyword ads and provides a detailed guide on setting up Google Ads brand keyword restrictions. The aim is to help businesses efficiently utilize brand traffic and improve advertising effectiveness by preventing competitors from bidding on their brand terms and maximizing ROI. This strategy is particularly crucial for maintaining market share and customer loyalty.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Optimize Feedback Requests in Key Window

Amazon Sellers Optimize Feedback Requests in Key Window

This article addresses the low review rate issue faced by Amazon sellers, emphasizing the importance of review request timing. Through A/B testing and data tracking, it helps sellers identify the optimal time frame for sending review requests, effectively improving product review rates. A review request tracking spreadsheet template is also provided to aid in organization and analysis. This strategy aims to boost seller performance by optimizing the review generation process and encouraging more customer feedback.

12/31/2025 Logistics Encyclopedia
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SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN has become a prominent player in fast fashion with an impressive 98% sell-out rate and an estimated $24 billion in annual revenue. Its success is attributed to an efficient supply chain, precise marketing, and rapid response to market trends. Despite facing environmental concerns and competitive pressure, SHEIN is actively exploring sustainable development and original designs, striving to maintain its leading position in the global market. It sets a new benchmark for Chinese brands going global.

12/30/2025 Logistics Industry Insights
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Parcel Discounts Rise As LTL Rates Hold Truckload Demand Slows TD Cowen

Parcel Discounts Rise As LTL Rates Hold Truckload Demand Slows TD Cowen

The TD Cowen/AFS Freight Index indicates a fragmented freight market: unprecedented discounts in parcel shipping, resilient or potentially increasing LTL pricing, and sluggish demand in truckload. Businesses should closely monitor market dynamics and flexibly adjust logistics strategies to capitalize on opportunities and navigate challenges. This includes leveraging parcel discounts while preparing for potential LTL rate hikes and optimizing truckload operations in a low-demand environment. Proactive adaptation is key to success in the current volatile freight landscape.

01/15/2026 Logistics Industry Insights
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Shipping Industry Grapples With Terminal Handling Charges

Shipping Industry Grapples With Terminal Handling Charges

This article provides an in-depth analysis of the Terminal Handling Charge (THC) in international shipping. It details the core definition, cost components, varying charges across different ports, and factors influencing rate fluctuations. Furthermore, based on Incoterms®, it clarifies the responsibility for THC under different trade terms. The aim is to help cargo owners better understand and control shipping costs, and avoid trade disputes. It offers a comprehensive overview of THC and its implications for international trade.

01/15/2026 Logistics Encyclopedia
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Amazon Sellers Optimize FBA Packaging to Cut Costs Reduce Damage

Amazon Sellers Optimize FBA Packaging to Cut Costs Reduce Damage

This article explores damage rate control in Amazon FBA first-leg logistics, emphasizing tiered packaging, compliant protection, and standardized processes. It provides practical tips and advice on avoiding common pitfalls to improve operational efficiency and customer satisfaction. The focus is on implementing effective packaging strategies and robust damage control measures to minimize losses and ensure products arrive in optimal condition. By adopting these recommendations, businesses can enhance their FBA performance and build a stronger reputation with customers.

01/15/2026 Logistics Encyclopedia
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Ocean Freight Surcharges Explained BAF CAF GRI Guide

Ocean Freight Surcharges Explained BAF CAF GRI Guide

This article provides an in-depth analysis of common surcharges in international ocean freight, focusing on BAF (Bunker Adjustment Factor), CAF (Currency Adjustment Factor), and GRI (General Rate Increase). It explains their definitions, calculation methods, and influencing factors. Furthermore, it offers practical advice on reducing ocean freight costs, helping shippers effectively manage surcharges and maximize profits in international trade. The article aims to empower cargo owners to navigate the complexities of ocean freight surcharges and optimize their shipping strategies.

01/15/2026 Logistics Encyclopedia
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Amazon Sellers Struggle With Inventory Amid Peak Season Volatility

Amazon Sellers Struggle With Inventory Amid Peak Season Volatility

Amazon sellers face challenges in preparing inventory for the peak season. Increased difficulty in sales forecasting and reduced storage capacity exacerbate these issues. It's recommended that sellers prioritize stability and avoid overstocking, focusing on inventory turnover rate and IPI score. Flexible inventory strategies are crucial, considering various factors to develop personalized plans. Understocking is preferable to overstocking in this environment. Sellers should prioritize efficiently managing existing inventory and maintaining a healthy IPI score to navigate the peak season successfully.

01/16/2026 Logistics Industry Insights
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Retailers Adapt Strategies to Tackle High Apparel Return Rates

Retailers Adapt Strategies to Tackle High Apparel Return Rates

Amazon clothing sellers face a significant challenge with high return rates, particularly the substantial losses from unsellable returns. This article delves into the current state of high return rates in the clothing category and provides practical tips to reduce the unsellable return rate. These include using zipper bags, spare labels, and frosted packaging. The aim is to help sellers improve operational efficiency and increase profit margins by minimizing losses associated with damaged or unusable returned clothing items.

01/16/2026 Logistics Industry Insights
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UBA Swift Code Simplifies International Money Transfers

UBA Swift Code Simplifies International Money Transfers

United Bank for Africa (UBA) has released its latest SWIFT code UNAFNGLA 006, ensuring safety and speed for international remittances. Customers sending money to France can exchange 10,000 USD for 8,457 EUR. The bank regularly updates this code to adapt to the global financial environment, assisting customers in conducting efficient cross-border transactions.

08/20/2025 International Settlement
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